Digital Asset Management

Digital asset management is managing, storing and sharing digital assets. Digital assets are all kinds of digital files, such as images, videos, documents, logos or presentations. Every company has to deal with digital files. And often the larger the company, the more assets it has. Digital asset management helps manage these. You structure the files, often in one place, so it’s easy for any user to find. The term is often abbreviated to DAM.

DAM software is one of the systems you can use for brand management. It is often combined with a Brand Portal and a Web-to-Print Ordering Portal.

To manage digital assets properly, you need a digital asset management system. A digital asset management system provides a clear process for storing, sharing, downloading and managing files. A DAM system is an indispensable tool in many companies. There are several types of systems, but the core is that there’ s a central storage hub. This central hub can be accessed from anywhere (at work). Employees can quickly find and use the desired media. Different roles and permissions can be set for users. Often the marketing department is responsible for the system.

A DAM system gives the most return on investment when you add additional digital asset management tools that are of value to the company. With a corporate identity template tool, for example, you ensure that the digital assets are consistently created in the correct corporate identity.

The choice of digital asset management software determines the success of your DAM system. The software automates the entire process surrounding media assets. Managing, sharing, downloading or publishing. The software provides a single source of truth; one central place where all files are connected.

You can connect some DAM software with other programs. Be it with a design tool, ERP or financial software.

You can purchase the software as SaaS or open source. Open source often starts out free, but you are responsible for hosting and maintenance. With SaaS, you don’t have to worry about updates and ongoing development.

Herewith some well-known DAM software providers.

Prindustry’s Brand Portal integrates with DAM software.

The Brand Portal focuses on brand and procurement management. At its core, the platform is a corporate identity management system with an ordering portal for print materials.

Users can manage, format and order visual marketing materials from a single platform. The platform provides a marketing webshop, including quote, budget and invoicing modules and procurement connections with print suppliers. There is an online editor for customizing communication products.

This SaaS software thus specializes in brand management ánd the purchasing of print assets. The platform can be connected to various products, partners and systems.