Digital asset management is managing, storing and sharing digital assets. Digital assets are all kinds of digital files, such as images, videos, documents, logos or presentations. Every company has to deal with digital files. And often the larger the company, the more assets it has. Digital asset management helps manage these. You structure the files, often in one place, so it’s easy for any user to find. The term is often abbreviated to DAM.
DAM software is one of the systems you can use for brand management. It is often combined with a Brand Portal and a Web-to-Print Ordering Portal.