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Being a consistent brand
As a financial service provider, you want to position yourself as a reliable and consistent brand. You can achieve such an optimal brand experience if you consistently translate the chosen brand identity to all means of communication. Every communication from all departments and locations must be in the same brand style. Whether it’s the brochures, wall signs, business cards, corporate clothing, flags or social media banners. This means that the process of ordering, adapting and producing all brand communication must be carefully coordinated.
With a Brand Portal, you get that consistency in communication process. It is one communication platform for all locations. Procurement management is given an automated flow, branding is guaranteed via brand templates and you can add modules for budgeting or stocks as required.
The Brand Portal solution
A Brand Portal gives financial companies a complete platform to ensure consistent communication. The Prindustry Brand Portal is an online platform for creating and ordering all communication products. Online and offline. There is one central management system, with decentralised possibilities for ordering and customising materials by different users. Employees make local adjustments to the resources within the corporate identity templates.
A Brand Portal gives you control. With this software, you generate your own assortment, manage your budgets and connect suppliers. You also determine who uses which functionalities. The modular system can be linked to ERP solutions or financial software such as SAP or Exact.
Working together from different locations
With many marcom employees, it can be difficult to always know where everyone has the latest files. One central brand management platform helps marcom staff to manage, edit, distribute and (re)order marketing content for all online and offline channels. Automating operational activities around the brand saves costs, time, ensures a flawless brand process and consistent brand appearance.
All users can manage, create, publish and order communications from one system. Collaboration becomes more efficient, making materials and looking them up goes faster. The portal organises the growing collection of templates, images and files. Anyone working on communication can adjust and use materials at any time and from any location without losing their corporate identity. As an organisation, you can be confident that all communications always have the same look and feel.
”A Brand Portal allows you to create and order communication products online by yourself. The system provides the greatest return for organizations with multiple branches or departments that regularly need to make adjustments to marketing materials. Using templates, they can create new expressions according to the corporate identity of the organization. The printed matter can go into production directly on demand at an affiliated printer.Wim Groels
Financial printed matter
A Brand Portal offers a webshop module for all print orders. Each user can order the printed matter himself, even linked to an individual budget. As administrator, you choose which products are offered in the webshop. Business cards, posters, HR documents or banners. Basically all visual materials that can be printed.
The ordering process is fully automated. The user can adjust, order, download or save the printed matter. The order can immediately go into production. You choose which producers you link to the orders. These can be your own suppliers, but Prindustry also offers automated connections with renowned print producers such as Print.com, Inpromo, Digi Promotions or Postermen.