A corporate identity is the visual representation of a company. This visual identity consists of the company name, a logo, use of color, fonts and imagery.
The chosen corporate identity is depicted on all communication materials: the corporate identity carriers. These are online and offline media. Letterhead, invoices, envelopes, business cards, website, emails, clothing or social media expressions.
A consistent application of the corporate identity on these communication media ensures the recognizability of the company.