Corporate identity carriers

What are corporate identity carriers and how can you best create and manage them?
Four tips for properly implementing your corporate identity carriers!

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Corporate identity and its carriers

A corporate identity is the visual representation of a company. This visual identity consists of the company name, a logo, use of color, fonts and imagery.

The chosen corporate identity is depicted on all communication materials: the corporate identity carriers. These are online and offline media. Letterhead, invoices, envelopes, business cards, website, emails, clothing or social media expressions.

A consistent application of the corporate identity on these communication media ensures the recognizability of the company.

Process corporate identity carriers

Every means of communication should be in the same corporate identity as your brand. You want to properly convey the message within your communication; to the right target audience and, of course, according to the correct branding. A whole process precedes this.

You have to manage, purchase, adapt and reuse the corporate identity carriers. How can you bring more efficiency to this process? So that it not only runs more smoothly and flawlessly, but also saves time and money for the whole team?

4 tips!

Tip 1: Consistency as a basis

Consistency in the company’s expressions is the foundation of any strong brand. The identity should evoke a certain perception among the target audience. To keep this feeling consistent, all different expressions should always be unified and in the right branding. Both in online publications and in offline printed matter. In print, this sometimes goes wrong. Knowledge about printing options, printing techniques, colors, paper types and materials is very important. Often the wrong products or product options are chosen and the corporate identity does not come across well. Be sure to test your communication needs against the printed reality.

Huisstijldragers artikel voorbeeld huisstijl beheer software (1)

Tip 2: Centralize the communication process

You want insight into who can customize and order which corporate identity carrier and for what budget. With a central source you can manage all communications from one platform. This allows you to work cost-efficiently and prevents all employees from designing and ordering communication materials as they see fit. By centralizing the design and ordering process, you maintain control over the communications. This does not have to mean that only one person is responsible for these activities. It is best to work with different roles in which you distinguish between people who design, order or manage.

Tip 3: Apply flexible frameworks

Changing a text or image on an original design. When employees make changes themselves, it often does not benefit the corporate identity. This is something you want to avoid! But hiring a creative for these minor adjustments costs time and money. Make sure your employees can make minor adjustments themselves within branded formats. Formats with fixed brand frameworks, but in which texts or images can be adjusted. This way your team can create what they need and you can be sure that the corporate identity remains intact.

Brandportal online editor huisstijl ontwerptool Prindustry

Tip 4: Make use of technology

Nowadays, many processes can be automated. Including the management, purchasing and formatting of all your corporate identity carriers. This is mainly done through SaaS: Software as a Service. Connect different systems to a central communication portal and work faster and more efficiently on all your communications. Your communication workflow can also be simplified!

Think of automated connections with:

a design portal
printers
administration for the entire communication process
ERP, DAM or financial software

PitchPrint editor mockup partnerplatform promotioneel

”A corporate identity management system allows you to compose and order brand communications online on your own. Such a system provides the most value for organizations with multiple locations who need to make regular adjustments to marketing materials. Using templates, they can create new expressions according to the organization's branding. The printed materials can go directly into production at an affiliated printing company. Through smart automation, we thus save a lot of time in the communication process.
Wim Groels

A corporate identity management platform

Software for corporate identity management provides one central portal for all corporate identity carriers. With such a corporate identity platform, you work together centrally to create a consistent brand image. You can manage, create, publish and order all communication materials from a single system. All PR materials, digital assets and print products.
Anyone working with the brand can modify and use materials without compromising the corporate identity. Companies maintain full control over their corporate identity processes, while the platform eliminates unnecessary work and greatly simplifies the creation and ordering process.

Prindustry's corporate identity management platform

Prindustry’s corporate identity management platform provides the solution for consistent and efficient brand communication. On the front end, it acts as a user-friendly web shop, where users can effortlessly design and order communication products. On the back end, a comprehensive management system gives administrators full control over all settings: from user and budget management to inventory and product management. Moreover, the platform flexibly interfaces with various systems, such as payment modules, ERP solutions, accounting software and print providers.

Everything you need for consistent brand communication, bundled in one powerful platform!

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