As a company, you want to position yourself as a strong brand. Such an optimal brand experience is achieved when you consistently make the right translation of the chosen corporate identity to all communication materials. Whether it’s the brochures, business cards, annual reports, flags, social media banners or corporate clothing.
This means that the process of ordering, customizing and producing all branded communications must be carefully aligned. You want control over all the expressions that are created and distributed. Perhaps employees now design as they see fit. Or knowledge is lacking to order print products correctly. You may also have all sorts of separate systems around the communication process.
It’s time to bring more efficiency to this process!