An online platform makes brand management easy. It provides internal and external stakeholders with one reliable source to work on the brand. Find out when a brand management portal really makes a difference and who benefits most from it.
GET THE WHITEPAPER“Branding demands commitment”, Richard Branson
Creating a brand is only the beginning of a process. That process is brand management. The goal is to apply the brand consistently everywhere. Good brand management ensures that all communications are deployed in a controlled manner and are available to stakeholders everywhere in the right way. A brand management portal helps with that.
An online portal centralizes brand management for organizations from a central platform. This digital system allows to easily manage, create and publish all communications. Anyone working with the brand can customize and use materials within set corporate identity formats. The tool automates formatting and ordering processes, simplifies asset management and saves marketing teams a lot of time.
The assigned users have access to all offline and online communications of the company, at any time and from any location.
Users customize their own design in templates. Certain corporate identity elements are locked, such as colors or fonts.
One central platform helps to flawlessly and quickly manage, customize and order all marketing content.
Only one design needs to be created. Then the material can be easily modified on a few variables for new campaigns.
A brand management portal is not suitable for every company. For example, it is not useful for companies that need constant customization. Or for smaller companies that do not operate through many channels or locations. In these cases, a portal is unnecessary and will not improve efficiency.
On the Internet, you will find numerous search results for brand management software, usually consisting of a combination of systems such as brand portals, digital asset management (DAM) and web2print. Generally, a brand portal focuses on corporate identity management, with users managing and formatting marketing materials using templates. A DAM system is more of an online hub, a central image repository for storing and sharing digital files. Web2print software makes it possible to turn communications online into printed materials, which you create and order in a portal.
The software solutions are suitable for both B2C and B2B and can often be integrated. It’s all about the specific needs of your brand management. Connect all your business processes with one integrated system that centralizes all communication needs. Ensure seamless integration with existing systems such as CMS, CRM and ERP. From design to invoicing, everything conveniently under one roof.
The portal helps automate operational work. It tackles first-line questions. Creating and searching for materials goes faster, collaboration becomes more efficient.
A central portal helps the brand manager monitor the corporate identity. It becomes easier to ensure that the entire company communicates the message in line with the brand.
Employees no longer have to contact the head office for small adjustments in the communication. They carry this out themselves within corporate identity templates.
Printers or media agencies can act as an extension of the marcom team. A central platform is useful for finding, designing and ordering the right marketing content.
Different settings can be assigned to each user. A brand management portal usually works with roles and permissions. As a company, you have control over who uses which functionalities. For example, you might give an external advertising agency rights to use only certain assets. And you give internal marketing staff at headquarters more rights and access than employees working in local departments.
Prindustry offers a software platform that conveniently unites all brand management needs in one SaaS platform. With this Brand Portal you are fully in control of brand consistency and the ordering process. At its core, the platform is a corporate identity management system with an ordering portal for printing. The portal offers a comprehensive package for order administration, quotes, invoicing, design templates, budgeting and inventory.
Prindustry connects all kinds of partners and systems to the platform as desired. From graphic producers and payment modules to editors and accounting programs. The Brand Portal is a scalable platform that is ISO 27001 certified. ISO 27001 is the global standard for information security. It indicates that software developer Prindustry meets all requirements for information security in relation to the continuous development and secure operation of the Prindustry SaaS platform for web shops and brand portals.
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