As a franchisor, your goal is to solidly market the franchise brand and increase your franchisees’ sales. With a central marketing platform, you help franchisees do just that. You can easily provide materials on assortment, pricing and marketing through the platform. It is a modular system that efficiently facilitates cooperation between franchisors and franchisees.
Franchise Marketing Platform
As a franchisor with multiple franchisees, how do you present the franchise brand consistently? By working together in a Marketing Platform! Each franchisee can edit and order their own marketing materials. Always within the corporate identity.
PLAN A DEMOWhy a Franchise Marketing Platform?
- Brand consistency ensured everywhere
- Work faster and more efficiently
- Drastically reduce design costs
- Always up-to-date content available
- Scale efficiently, across users, products and portals
- Insights and control over usage
A strong franchise brand
Communication always in corporate style
Let your franchisees easily customize marketing materials with the easy-to-use editor. Brand elements such as logos and corporate identity color are locked in, so you maintain control over the corporate identity. Franchisees can quickly respond to local marketing needs with ready-made templates and variable customization options. This way, they effortlessly customize communication messages, always in line with the brand identity. The software simplifies the entire design process.
Personalized mailings in one click
Database linked to each communication template
For direct mailing campaigns, you conveniently connect design templates to your database, allowing you to create a PDF with hundreds of different contact details in one go. Think of an offline mailing for an advertising campaign to local customers and prospects. The PDF can go straight to a printer.
Location data linked to each communication template
Another data connection is the ability to link each franchisee’s location information to the templates. When a franchisee logs in, their name and address information is linked to the templates in the editor. This means that a franchisee’s own data is automatically populated on the communication.
Webshop for printing
The designs can be ordered directly in the webshop module. In the webshop all desired print products are available. Stationery, envelopes, flyers, corporate clothing or promotional gifts. Anything that can and may be printed with the franchise logo. But also digital materials, which can be downloaded and published.
Each franchisee orders in a user-friendly web shop environment, at their convenience. Orders go directly to print suppliers.
Other modules you can connect...
budget control
stock management
file manager
accounting
storefronts
user roles
multilingualism
single sign on
”For a franchise brand with 60 locations, we deployed Prindustry's marketing platform. All location managers can customize communication materials themselves within templates with fixed corporate identity elements. This way the head office can be confident that all expressions have the same look and feel. It works very user-friendly.
Nicky SmidSmid Media
Preview Franchise Marketing Platform
Want to know more about our software?
We would be happy to tell you more about Prindustry’s web2print software.
Our software experts will easily schedule an (online) appointment with you.
