There are endless possibilities for building a brand platform. A few examples for inspiration.
Smid Media Solutions deploys brand platforms for large companies to relieve marketing departments. Users can manage, create, publish and order communications from a single system. The frameworks and guidelines are fixed, so anyone can use the materials with no loss of the corporate identity. Employees can make small adjustments themselves within the predefined branded templates.
Deposit Money Netherlands has the task of making the Dutch aware of the deposit system. For this they offer a brand platform where all deposit collectors find the campaign materials needed to inform their customers. They can personalize the marketing materials within templates with the corporate identity of Deposit Money Netherlands. Users can upload their own logo and optionally enter the charity for which they may be collecting the deposit. The materials can then be downloaded or ordered.
The City of Antwerp uses a brand platform as an ordering portal for the printed materials for 120 city agencies such as the education department, the police, fire brigade and museums. Each body orders products in its own corporate style. With the central platform, the City of Antwerp can continuously change partners, products and prices across all tenders, while the existing templates, order flow and integrated systems remain available.