Smart software to
manage, create and order
print communication

A Brand Portal is a secure online platform accessed via login, where teams and employees can independently create and order communication materials — always within predefined brand guidelines.

The headquarters centrally manages all settings, from product assortments and user roles to budgets, inventory and integrations with suppliers or financial systems.

Using the built-in editor, users personalise marketing materials such as flyers, posters or social media visuals within fixed template structures. This ensures brand consistency without the need for manual checks on every output.

In short, it is a fully automated communication platform that combines management, design and ordering for brands, marketing teams and print managers within organisations.

At their core, both solutions are ordering portals for communication products.

The key difference lies in their purpose and access:

• A WhiteLabelShop is a commercial webshop open to customers or resellers. You sell print products online, including order processing, pricing tiers, quotes and invoicing. You offer your own products and/or external assortments via the Marketplace. This is ideal for print service providers who want to offer print under their own brand.
• A Brand Portal is a secure, login-protected ordering portal designed for organisations that want to centrally manage their own communication. Users — often teams across different locations — can design and order materials themselves within predefined brand guidelines. Everything is centrally managed by headquarters, including permissions, budgets, user roles and integrations with external systems.

With a Brand Portal, the focus is on internal brand consistency and print procurement, whereas a WhiteLabelShop targets external sales and distribution.

Print management is the complete process of managing, organising and optimising all print and printing activities within an organisation.

There are four main types of print management:

1. Internal print management within organisations
   This involves managing printers, users and print costs internally. Prindustry does not support this type of print management.
2. Commercial print management within organisations
   Here, marketing or procurement departments handle the company’s print and printing needs, often collaborating with external suppliers. Software like a Brand Portal, ERP system or ordering platform supports this process.
3. Print management by graphic service providers
   Print shops, resellers or print managers oversee their clients’ print needs. They use comprehensive management software for orders, quotes, inventory and invoicing, often integrated with an ordering portal.
4. Web2Print services
   This covers offering an online, orderable catalogue of print products. Users can manage, assemble, purchase and sell products via a central platform.

Consider who will use the platform (customers, teams or colleagues), which features you need (quotes, inventory, budgets), and which systems you want to integrate. Prindustry is happy to help you find the right fit.

Questions to determine if you need a WhiteLabelShop:

• Do you want a fully automated order management system?
• Need to generate quotes quickly?
• Require integrations with external producers’ assortments for purchasing and resale?
• Are MIS/ERP integrations necessary?
• Do you want full control over which supplier fulfils the order?

If you answered YES to all, Prindustry offers the right webshop solution for you.

Questions to consider when choosing a Brand Portal:

• Do you want all communications to always follow the correct brand guidelines?
• Want to reduce ad-hoc requests from various employees or locations?
• Want teams or colleagues to design and order materials themselves — but strictly within brand and style rules?
• Do you want headquarters to retain full control and manage all settings?
• Looking for an easy system to personalise marketing materials in brand style and order directly from your print partner?

If you answered YES to all, Prindustry has the perfect Brand Portal solution for you.

With this automated platform, you connect all components seamlessly—from design to order management and financial administration—creating one integrated workflow.

The platform integrates with online editors such as CHILI publish and PitchPrint, as well as financial software like Twinfield, Exact, AFAS, SAP, ProActive and Gripp.

It also features a Marketplace where many print manufacturers – such as Probo, Drukwerkdeal, Print.com, Inpromo and Oblé – offer their assortments. These manufacturers present their product ranges while resellers can purchase and resell print products.

Check out all our existing integration partners here.

You can be live with your communication platform within a few weeks—depending on your needs and schedule. We guide you step-by-step through the implementation process. Our support remains available even after the launch phase.

The typical process looks like this:

1. You submit a request.
2. We contact you to schedule an online demo.
3. During the demo, a specialist will walk you through the platform and features tailored to your organisation.
4. You receive a customised proposal.
5. You decide to become a client.
6. Together, we set up your web portal. You’ll receive training so you can manage the configuration yourself.
7. You go live.

No, Prindustry does not produce printed materials. We are an independent software provider fully focused on developing and managing a digital platform for print communication. Our software connects users with print suppliers, but we are not a producer or intermediary in the printing process.

This means your organisation has complete freedom to choose which suppliers to work with—whether that’s your trusted printer, a marketplace provider, or a combination of both. Thanks to this neutral position, we offer a flexible and transparent solution centred on your needs and preferred suppliers.

Prindustry’s software stands out with three unique features:

1. Online Marketplace
   Prindustry is the only software provider offering an online Marketplace dedicated to print and sign products. Here, graphic producers showcase their products, while resellers and marketers can purchase and connect them to their own ordering platforms.
2. Smart print standardisation
   Print products are complex made-to-order items with countless variations. Prindustry has developed a unique method to standardise these products. This allows them to be automatically offered, ordered, compared and resold across multiple portals. Every order follows a fully automated workflow—from creation and dispatch to invoicing and quoting.
3. Complete connectivity
   Prindustry connects every link in the communication process. The platform integrates management systems with ordering portals—such as webshops or brand portals—as well as with external administrative and financial systems, print partners and editors.