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Brand Portal for resellers
If you are a brand owner without your own point of sale, it is a challenge to market your products. A Brand Portal helps in this process. You offer your resellers an online platform with info about your products, marketing materials or incentives.REQUEST THE WHITE PAPER
Brand Portal for reselling
If you do business through resale, you supply products to a company such as a retailer. This reseller includes your articles in his store. Perhaps he sells other variants of your product too. Then of course you want your products to stand out and sell well.
When you market through resellers, you can give your reseller a helping hand with the sale of your product. You easily provide materials to these resellers through a Brand Portal. Marketing materials to personalize, printed materials to hand out or gifts to stimulate the relationship.
There are multiple ways to boost sales of your products by resellers with the Brand Portal:
- The platform supplies marketing materials that resellers can use to promote your products. Flyers, banners or posters about the product. Communication materials that they can easily use, personalize and print from the portal.
- You use the platform as an accountportal with gifts and promotional materials that you can distribute to your resellers. Your company’s account managers are given a budget in their own portal to spend on sales incentives and gifts. Flowers, cards, coffee mugs or pens.
Budget control per user
As the administrator of a Brand Portal, you can assign a certain budget to the various users. This is done through a wallet module. Per user you determine exactly how much they are allowed to spend. They are free to spend this budget on the products within their platform. They may order printed matter or a gift for the reseller.
Stock control per product
A stock module keeps track of the number of articles available in the Brand Portal. Users see if the desired products are in stock and can order them directly. Want to hand out pens with the logo? There are still 122 of them! Need flyers in a store with a specific sales promotion? There are thousands of flyers in stock!
An example from the field
Eelco Edink of Arvato Bertelsmann:
“Our Happy Partner Shops are portals for the account managers of a telecom company. In their own webportal, they support the company’s resellers. As the name suggests, the Happy Partner Shop is there to make these partners happy. An account manager can order gifts for them or offer sales-supporting marketing materials. It is all about co-marketing. The telecom company provides goods to encourage resellers to promote their products. Every account manager has a budget to spend on items in his shop. For each product, it shows how many are in stock.”
Personalizing marketing materials
Each user of a Brand Portal can customize the communication material themselves within brand templates. Your brand elements such as color, font or logo are predefined as a basis for the brand template. Within this template, the user is able to personalize the material with a different text or image. All files are automatically saved, so they are easily reused and re-ordered.
In addition to this editor, Prindustry integrates several other systems into the Brand Portal. Printers, payment modules or accounting programs.