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More control over all communications
Franchisees are independent entrepreneurs who use the parent company’s recognizable formula. They take on the obligation to design their franchise business according to the corporate identity of the franchisor. Often the franchise company has insufficient control over this and many expressions do not match. Franchisees regularly design or order the communication materials as they see fit.
As a franchise company you want more control over these communications. That is what you get with a Brand Portal. All franchisees are given an individual login to this communication platform. There is a design tool where they customize all materials within the corporate identity. They can easily order business printed matter such as stationery or envelopes via the linked webshop module. All digital materials can also be found in the portal. This means that both the franchisor and the franchisees are completely unburdened.
Brand Portal software solution
A Brand Portal is an online platform for the buying and creation of all communication tools in the corporate identity of the franchise company. The advantage is that you do not have to be a designer to create new marketing expressions. Corporate identity elements such as logo, font and colors are fixed in templates inside the portal. Within these templates users can vary with new text and images.
The Brand Portal is a fully automated solution. One single system for managing and purchasing all products, forwarding orders and invoicing. It is a modular system. Integrations with various specialized systems, such as financial systems and ERP solutions, are possible.
With a Brand Portal you develop a sustainable process for your brand communication.
Order module for business printing
The Brand Portal has an online ordering portal that is available 24/7, so users can order when it is most convenient for them. The webshop provides insight into when the ordered products will be delivered and the price of this printed material.
For the production of the orders you can add your own suppliers. It is also possible to connect the Brand Portal with various graphic producers that offer their products within the Prindustry platform. This connection with suppliers gives the opportunity to reach a large assortment.
Through the management system in the backend you can assign rights to each user of the webshop. This is not only about access to the webshop, but also about the products that are shown or the prices that are visible. You can even set a credit per user that you can update periodically.
”We work for a organisation that uses a Brand Portal with corporate identity management for all their communication. All location managers adjust the communication themselves within templates with fixed corporate identity elements. The print orders go through automatically in the form of a verified PDF. In this way, the organisation can be confident that all communications have the same look and feel.Nicky SmidSmid Media Solutions