Brand Portal for Government Agencies

Every government agency communicates. Offline and online. With business cards, letters, posters or on social media, for example.

The responsibility for the production of government communication usually falls to printing companies or media agencies via tenders. For several years they are the partner for all communication creation and (print) procurement. Nowadays, this also includes an IT solution. A web platform for (re)ordering the products, requesting quotes or adapting files for reuse.

However, many government agencies run into limitations in this regard. For example, their procurement partner does not have an ordering portal. Or they do, but this portal disappears again when a new tender is issued. Their system is also often not set up with a flexible shell for all the complex quotes or non-standard price requests. And a lot of communication goes through different tenders with different parties. For example, the flags and business cards may be with a different party than the flyers.

Reason enough to detach IT from the tenders in order to achieve a more flexible model in which the products and production are separate from the portal. A Brand Portal solves these challenges with a single platform that you control!

With an independent IT platform, you as a government have the communication process consistently under control. You can continuously change partners, products and prices across all tenders, while the existing communication expressions, corporate identity templates, order flow and all integrated systems remain available. A Brand Portal is a cloud-based platform, with the feel of a webshop, as a central place to organize the entire communication process, from design to ordering.

This Brand Portal puts you in control. As an organization, you decide who can use which functionalities, so that the output is manageable. For example, within the Brand Portal you create your own product range, manage your budgets and link suppliers.

With its flexible nature, the Brand Portal can connect to existing systems. ERP solutions, DAM systems or financial software. This way you can integrate it into your ideal workflow.

A Brand Portal offers optimal benefit to government organizations that:

• want all online and offline communication products in one platform.
• want to automate the creation and ordering processes for communication tools.
• want to be able to make flexible offers with suppliers.
• want to purchase efficiently and manage budgets better.
• want to bring a controlled corporate identity to every marketing expression.
• work with tenders and want a printing ordering platform that can be used independently of the tenders.

A Brand Portal is an all-in-one communication platform. Including a webshop. Very handy for governments with multiple departments, locations or agencies. And ideal for the print orders! Each user gets their own login for an account in the platform. Here they can order printed materials for their communication. Brochures, flags, business cards or banners.

Orders can go straight into production through an automated workflow. The software offers all modules around print orders. There is a central system with modules for quotations, invoicing, accounting, product information or stock and payment systems. You can add your own suppliers, but it is also possible to connect the Brand Portal with manufacturers that offer printing.