With SEO and SEA the right traffic to your webshop
You have a webshop, but few customers are visiting. How do you get them to come to your webshop and, more importantly, place orders? You can do that by using online marketing. Have you got few or no customers in your webshop? Then it’s time to use online marketing to ensure that the right target group is reached online in the right way.
Online marketing is an abstract concept to some. However, it is simply the same as offline marketing: you promote your product or service, this time through online channels. In this case, the online service is your web shop. The goal of that webshop is usually to generate online customers. It all starts with formulating this goal. You take a webshop for a particular reason. Just having a webshop is not a goal; you want something with it. That goal is often that people buy your products online. Your goal must be concrete, otherwise you can never make it measurable. So you don’t say: I want 1,000 visitors a month, but you think about what those visitors should do. Your webshop has to radiate that goal. A webshop is an ordering system, so it has to be immediately clear when the visitor comes to your website. For example, the order button cannot be clearly visible.
From goal to target
Determining your target audience is the next step. Who are the desired visitors? For example, do you make wedding cards? Then your target audience is young couples. It is known online where in the Netherlands these couples are located. You realize your desired goal of selling products by reaching this target group digitally. There are several online marketing tools to do this, under the umbrella terms SEA and SEO. SEA is the paid advertising part of search engines and SEO is about optimizing the position of your webshop in the organic search results.
Targeted audience with Ads
With Ads, you can target your audience in a paid way. The more specific your target group is, the more chance you have that they will order. You do not target the masses, but a smaller group of relevant people. With Ads, you pay per user who clicks on the ad in the search engine, like Google. The big advantage of Ads is that after the ad goes live, you immediately have a position on Google and get immediate results.
Rising in search results with SEO
SEO is all about the search engine optimization of your web shop. This concerns the result of websites in the organic, non-paid search results in search engines such as Google. It takes longer to climb in these organic results. Google looks at everything from the eyes of the user. When a website is user-friendly for this user, you rise in the search results. Google evaluates this user-friendliness based on the site’s loading speed, popularity, new content or security.
Results with online marketing
For many business owners, online marketing is a journey of discovery. However, using SEA and SEO always pays off. Even if you don’t get customers right away. What fails is also data. You then use this in turn to select new keywords. It’s a process. A process where you will definitely get results for more customers for your webshop.
