PitchPrint versus CHILI publisher
What is the difference between editors that allow you to edit different communication products online? We give you a comparison of two editors: PitchPrint and CHILI publisher.
You can personalize (print) communications online through an editor. There are several editors available in the market. Prindustry has the best experiences with PitchPrint and CHILI publisher. However, these are two very different systems, each with their own valuable functionalities and target groups.
The B2C and B2B value of an editor for creative content
An e-commerce player with a print webshop offers a design editor so that the customer can personalize the online print product himself. For a consumer, for example, a coffee mug or calendar with his own name or photo on it. For business customers, for example, business cards or flyers with their own data. Below we show that PitchPrint fits this best.
On the B2B market, you can offer a design editor within a brand platform. This allows users of the platform to customize communications themselves, but always within the brand’s corporate identity framework. The design templates here have corporate identity elements that are predefined and then fixed. For example, the place of the logo or the corporate identity colors are locked. Within these, users can flexibly modify the designs with new text or images. In the table below, you can see that CHILI publisher is, in our opinion, the best editor when it comes to brand communication.
PitchPrint
PitchPrint is an editor more suitable for consumers without design knowledge. They can quickly customize their product for a few simple things. Just entering a name, inserting a logo or uploading a photo. PitchPrint is basically a “light-PhotoShop” that you install in a webshop. Customers create personalized designs with their own data, for example, for mugs, T-shirts, business cards or phone cases.
CHILI publisher
CHILI publisher is there specifically for brands and agencies that want to ensure all designs are in the company’s corporate identity. CHILI is a creative design platform that allows you to create, edit and share visual content using graphic templates. It is a professional design tool often used in Brand Portals. Content is always on brand via corporate identity templates. Various formats for online platforms can be generated dynamically. For print and digital media.
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