PitchPrint versus CHILI publisher
What is the difference between editors that allow you to edit communications? We give you a comparison of two editors: PitchPrint and CHILI publisher.
You can personalize (print) communications online through a document editor. There are several editors, but we have the best experience with PitchPrint and CHILI publisher. However, they are two very different systems, each with their own valuable functionalities and audiences.
PitchPrint | CHILI publisher |
|
---|---|---|
Main focus | Customizing printed communications. | Customizing brand communications. |
Products options | Flyers, business cards, coffee mugs, T-shirts. | Flyers, business cards, coffee mugs, T-shirts, social media banners, brochures, online ads. |
Main target audience | End customers in an online print shop. | Brand owners who want to format corporate identity communications from one central portal. |
Key advantage | Inexpensive and accessible web2print solution. | Extensive customization options for corporate identity communications. |
Output | Print-ready file. | Print-ready file and/or online output. |
Integrates best in this system | WhiteLabelShop | Brand Portal Prindustry |
Tip: Scroll to the right to see the rest of the table.
PitchPrint | CHILI publisher |
|
---|---|---|
Main focus | Customizing printed communications. | Customizing brand communications. |
Products options | Flyers, business cards, coffee mugs, T-shirts. | Flyers, business cards, coffee mugs, T-shirts, social media banners, brochures, online ads. |
Main target audience | End customers in an online print shop. | Brand owners who want to format corporate identity communications from one central portal. |
Key advantage | Inexpensive and accessible web2print solution. | Extensive customization options for corporate identity communications. |
Output | Print-ready file. | Print-ready file and/or online output. |
Integrates best in this system | WhiteLabelShop | Brand Portal Prindustry |
The importance of an editor
An e-commerce player with a print webshop offers a design editor so that the customer can personalize the online print product himself. For a consumer, for example, a coffee mug or calendar with his own name or photo on it. For business customers, for example, business cards or flyers with their own data.
On the B2B market, you can offer a design editor within a brand platform. This allows users of the platform to customize communications, always within the brand’s corporate identity. The design templates have corporate identity elements that are predefined. As an example, the location of the logo or the corporate colors are fixed. Within these, users can flexibly adjust the designs with new text or images, but always within the brand framework!
CHILI publisher
CHILI publisher is there specifically for brands and agencies that want to ensure all designs are in the company’s corporate identity. CHILI is a creative design platform that allows you to create, edit and share visual content using graphic templates. It is a professional design tool often used in Brand Portals. Content is always on brand via corporate identity templates. Various formats for online platforms can be generated dynamically. For print and digital media.
PitchPrint
PitchPrint is an editor more suitable for consumers without design knowledge. They can quickly customize their product for a few simple things. Just entering a name, inserting a logo or uploading a photo. PitchPrint is basically a “light-PhotoShop” that you install in a webshop. Customers create personalized designs with their own data, for example, for mugs, T-shirts, business cards or phone cases.


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