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What is the difference between PIM, DAM and a Brand Portal?

You’re not the only one wondering that!

PIM, DAM, Brand Portal, do you really understand the difference? There are many types of descriptions of brand/content management software. We give you a comparison of the distinctive functionalities of four different management systems.

 PIMDAMBrand PortalBrand Portal Prindustry
Type productProduct Information ManagementDigital Asset ManagementBrand ManagementBrand and Procurement Management
Main focusManaging the assets of products for sales.Managing, storing and sharing digital assets.Managing and formatting marketing materials.Managing, formatting and ordering marketing materials.
Brand managementNo, a PIM is a database of product info (text and images).Yes, possible by linking to an editor or Brand Portal.Yes, via brand templates in the editor.Yes, via brand templates in the editor.
Order managementNo.No.No.Yes, there is a marketing webshop integrated, including quotation, budget and invoicing modules and there are automated procurement connections with print suppliers.
Software vendorsPerfion, Akeneo, Pimcore, ProPlanet, inRiver.Kadanza, Bynder, Marvia, Frontify, MediaBeacon, Canto, Lytho.Cordeo, Comrads, Bynder, Brandware, Marvia, Sabern.Prindustry.
Differences from other systemsDatabase with all sales information for products.A central database of all kinds of digital assets that can be used for marketing, among other things. Can be source for PIM.Central source focused on marketing content and brand management. DAM can be a part of this.
Focused on brand management, marketing content AND the procurement of the print assets. The Brand Portal can be connected to a PIM and DAM.

Tip: Scroll to the right to see the rest of the table.

 PIMDAMBrand PortalBrand Portal Prindustry
Type productProduct Information ManagementDigital Asset ManagementBrand ManagementBrand and Procurement Management
Main focusManaging the assets of products for sales.Managing, storing and sharing digital assets.Managing and formatting marketing materials.Managing, formatting and ordering marketing materials.
Brand managementNo, a PIM is a database of product info (text and images).Yes, possible by linking to an editor or Brand Portal.Yes, via brand templates in the editor.Yes, via brand templates in the editor.
Order managementNo.No.No.Yes, there is a marketing webshop integrated, including quotation, budget and invoicing modules and there are automated procurement connections with print suppliers.
Software vendorsPerfion, Akeneo, Pimcore, ProPlanet, inRiver.Kadanza, Bynder, Marvia, Frontify, MediaBeacon, Canto, Lytho.Cordeo, Comrads, Bynder, Brandware, Marvia, Sabern.Prindustry.
Differences from other systemsDatabase with all sales information for products.A central database of all kinds of digital assets that can be used for marketing, among other things. Can be source for PIM.Central source focused on marketing content and brand management. DAM can be a part of this.
Focused on brand management, marketing content AND the procurement of the print assets. The Brand Portal can be connected to a PIM and DAM.
Banner Brand Portal Prindustry

Brand management software including procurement

There are several brand / content management software solutions that can help with your company’s brand management. The Prindustry Brand Portal is a central platform to organize the entire process of brand communication. The management, creation and procurement of all online and offline communication products.

This Brand Portal is set up on the front end as a web shop. This allows the user to easily (re)order communication products, format them online, view stock or request a quote. Settings and orders are stored in each personal account. An administrator can determine everything around the products in the backend system. The assortment, budget management, quotation modules, stock or designs.

Prindustry has years of specialization in developing web2print ordering platforms. One of the strongest points of the software is therefore that it can connect with print providers. This gives you a workflow for the entire print ordering process.

Banner Brandportal Prindustry (2)

6 USPs of the Prindustry Brand Portal

Online media and print in one platform

Brand monitoring in design templates

Various settings for different users

Insight into budgets, stock, and orders

Integrations with a variety of partners and systems

Entire purchase-to-pay process

Questions?

We would be happy to tell you more about the Prindustry Brand Portal.

CONTACT FORMOR CALL 0031 20 8223536
Ramon en Marc Demo Team Prindustry
Jolanda_Prindustry

Verhalenverteller | Bedrijfsjournalist | Communicatiemanager | Dagdromer | MKB | Printmedia | Marketing | IT. Jolanda is een ervaren communicatie-expert die boeiende berichten brengt daar waar de ontvanger ze leest.