How do PIM, DAM and Brand Portal software differ?

What is the difference between PIM, DAM and a Brand Portal?

You’re not the only one wondering that!

PIM, DAM, Brand Portal, do you really understand the difference? There are many types of descriptions of brand/content management software. We give you a comparison of the distinctive functionalities of four different management systems.

	PIM	DAM	Brand Portal	Brand Portal Prindustry
Type product	Product Information Management	Digital Asset Management	Brand Management	Brand and Procurement Management
Main focus	Managing the assets of products for sales.	Managing, storing and sharing digital assets.	Managing and formatting marketing materials.	Managing, formatting and ordering marketing materials.
Brand management	No, a PIM is a database of product info (text and images).	Yes, possible by linking to an editor or Brand Portal.	Yes, via brand templates in the editor.	Yes, via brand templates in the editor.
Order management	No.	No.	No.	Yes, there is a marketing webshop integrated, including quotation, budget and invoicing modules and there are automated procurement connections with print suppliers.
Software vendors	Perfion, Akeneo, Pimcore, ProPlanet, inRiver.	Kadanza, Bynder, Marvia, Frontify, MediaBeacon, Canto, Lytho.	Cordeo, Comrads, Bynder, Brandware, Marvia, Sabern.	Prindustry.
Differences from other systems	Database with all sales information for products.	A central database of all kinds of digital assets that can be used for marketing, among other things. Can be source for PIM.	Central source focused on marketing content and brand management. DAM can be a part of this.	Focused on brand management, marketing content AND the procurement of the print assets. The Brand Portal can be connected to a PIM and DAM.

Tip: Scroll to the right to see the rest of the table.

	PIM	DAM	Brand Portal	Brand Portal Prindustry
Type product	Product Information Management	Digital Asset Management	Brand Management	Brand and Procurement Management
Main focus	Managing the assets of products for sales.	Managing, storing and sharing digital assets.	Managing and formatting marketing materials.	Managing, formatting and ordering marketing materials.
Brand management	No, a PIM is a database of product info (text and images).	Yes, possible by linking to an editor or Brand Portal.	Yes, via brand templates in the editor.	Yes, via brand templates in the editor.
Order management	No.	No.	No.	Yes, there is a marketing webshop integrated, including quotation, budget and invoicing modules and there are automated procurement connections with print suppliers.
Software vendors	Perfion, Akeneo, Pimcore, ProPlanet, inRiver.	Kadanza, Bynder, Marvia, Frontify, MediaBeacon, Canto, Lytho.	Cordeo, Comrads, Bynder, Brandware, Marvia, Sabern.	Prindustry.
Differences from other systems	Database with all sales information for products.	A central database of all kinds of digital assets that can be used for marketing, among other things. Can be source for PIM.	Central source focused on marketing content and brand management. DAM can be a part of this.	Focused on brand management, marketing content AND the procurement of the print assets. The Brand Portal can be connected to a PIM and DAM.

Brand management software including procurement

There are several brand / content management software solutions that can help with your company’s brand management. The Prindustry Brand Portal is a central platform to organize the entire process of brand communication. The management, creation and procurement of all online and offline communication products.

This Brand Portal is set up on the front end as a web shop. This allows the user to easily (re)order communication products, format them online, view stock or request a quote. Settings and orders are stored in each personal account. An administrator can determine everything around the products in the backend system. The assortment, budget management, quotation modules, stock or designs.

Prindustry has years of specialization in developing web2print ordering platforms. One of the strongest points of the software is therefore that it can connect with print providers. This gives you a workflow for the entire print ordering process.