Customer Story Deposit Money Netherlands

As of July 1, 2021, a deposit applies to small plastic bottles in The Netherlands. To raise broad awareness for this new system, Statiegeld Nederland needed a digital platform to order all campaign materials. Prindustry developed a centralized ordering portal, in collaboration with print partner Smid Media Solutions and the editor software from CHILI publish. Through the portal, collection locations – such as supermarkets, sports clubs, or cinemas – can independently order and personalize materials, always within brand guidelines. A strong collaboration for a streamlined communication process.

Client

Deposit Money Netherlands

Year

2021

Techniques

Brand Portal
CHILI publisher

Campaign calls for smart ordering solution

For the national campaign surrounding the new deposit system, Deposit Money Netherlands (Statiegeld Nederland) was looking for an efficient way to distribute all communication materials. They wanted a central platform where collection points – such as sports clubs, supermarkets, cinemas, and gas stations – could easily order and personalize all online and offline campaign materials.
Such a platform didn’t exist yet. That’s why Prindustry developed a Brandportal that fully automates the ordering and editing process.

All campaign materials in one Brand Portal

Prindustry developed a central ordering portal for all communication related to the deposit system. This Brand Portal is a one-stop platform where users can find, edit, and order materials. It’s ideal for organizations with multiple locations or partners.
Each collection point receives a personal login to access the platform. There they’ll find all necessary campaign materials: from deposit bins and campaign kits to POS materials like bin stickers, posters, and window decals. All materials can be downloaded, personalized, and ordered directly.

The power of collaboration

The ordering portal for Statiegeld Nederland was made possible through the collaboration between software developer Prindustry, print partner Smid Media Solutions, and editor provider CHILI publish.

Print manager Smid Media Solutions receives orders automatically through the system and handles the production and delivery of the printed materials. This ensures a fast and accurate order process.
Thanks to the integrated editor from CHILI publish., collection locations can make their own adjustments to the campaign materials – always within the visual guidelines of Statiegeld Nederland. The available edits are predefined in the templates, such as adding a logo or naming a charity for which they are collecting deposit refunds.

This collaboration highlights the power of specialization. Each partner contributes their own expertise, resulting in a streamlined ordering portal where technology, design, and production work seamlessly together.