The City of Antwerp is responsible for informing residents, students, entrepreneurs and visitors about all kinds of urban issues. Printed matter is an essential part of this communication. “When the various city authorities of Antwerp purchase printed matter, they end up in a complicated web of purchase laws and product variations,” says Joris Heirbaut, Director of Media and Communication at the City of Antwerp. “We wanted to bundle all these factors more flexibly in a digital platform. Prindustry was the right choice for us to create this online solution.”
City of Antwerp
Connection with CHILI publish, SAP, printers
Exceptional print management strategy
With the Prindustry platform, the City of Antwerp is now able to digitally process the procurement of printed matter quick and flexible. “That ensures that we can communicate with the target group at the right time”, Joris concludes. “Print communication will continue to claim its role in our media strategy. We also want to inform and enthuse non-digital citizens. Also in large-scale or smaller event campaigns, outdoor printing is indispensable. We have now designed this print management online in a good way. Fantastic how Prindustry did this for us!”
Would you like more info?
We are happy to tell you more about Prindustry’s Brand Portal software. A Brand Portal is an all-in-one communication platform including a webshop. Very useful for governments with multiple departments or agencies.
Please fill in our contact form and we will schedule a (online) meeting with you soon!