A telecommunications company wants to act as a strong brand. However, building and maintaining such a strong brand is not easy. Every marketing communication must have the same corporate identity. And every business value must be endorsed in these communications. Also when it comes to the price cards of the telephone subscriptions and the promotional materials for the shops and resellers of such a telecom company. An international telecom company* chose Arvato to manage such a comprehensive process. Arvato in turn expanded the collaboration with software supplier Prindustry. Together they provide the mobile phone provider with great benefits for some specific marketing services.
* Due to privacy considerations, the name of the telecom company has been anonymised.