A webshop like the WhiteLabelShop offers so many more possibilities than just using it as a shop for the sale of print products. You can distinguish yourself by offering individual accounts within your webshop.
A customer account is a personal order account for your customer from your WhiteLabelShop. Your customer can find, customize and order his own printed materials here. It is a responsive website with a login. As the owner of the WhiteLabelShop, you are in control. For example, you determine what your customer sees in his account and to whom the orders go. With a personal account you provide a professional ordering system. It creates a lasting customer relationship.
A customer account that functions as a Brand Portal is called a Customer Portal. This is also a web portal with a login, but this is a more extensive brand platform that is there specifically for the corporate identity management of customer communications.