You can add e-commerce modules to your webshop. For a customer who regularly buys print products from your company, you can strengthen the relationship with a personal account. You can also use multiple shopfronts. This way you can create multiple experiences for different target groups.
TO THE E-COMMERCE MODULESYou can extend a WhiteLabelShop with a customer account or a storefront. All Prindustry portals are modular systems. You can easily add extra modules to the shop. Besides personal accounts for your customers or an extra storefront for a new online shop, you can connect your website with our Brand Portal software.
Get to know some of the valuable e-commerce options you can integrate into your webshop!
A webshop like the WhiteLabelShop offers so many more possibilities than just using it as a shop for the sale of print products. You can distinguish yourself by offering individual accounts within your webshop.
A customer account is a personal order account for your customer from your WhiteLabelShop. Your customer can find, customize and order his own printed materials here. It is a responsive website with a login. As the owner of the WhiteLabelShop, you are in control. For example, you determine what your customer sees in his account and to whom the orders go. With a personal account you provide a professional ordering system. It creates a lasting customer relationship.
A customer account that functions as a Brand Portal is called a Customer Portal. This is also a web portal with a login, but this is a more extensive brand platform that is there specifically for the corporate identity management of customer communications.
”Prindustry has developed customer accounts in the Sutter webshop with specific print management modules. Our sales managers go to clients to collect their printed matter. We convert these printed materials into designs in the customer's branding. These designs are made available free of charge in the customer's own account. For each product a preview of the design can be viewed. This preview is in low resolution and not downloadable in PDF, so the customer will not order it elsewhere. For each product the customer can select which he does or does not want. With all print products a quotation is proposed. Within a few clicks the customer orders the desired products. All product info is saved. The client can easily see the selected products and re-order them.
Bernhard LüdersSutter Telefonbuchverlag
You can have multiple storefronts from your webshop. A storefront is the front of the shop that your customers visit. It is a crucial aspect for the success of your online store. With a user-friendly and attractive storefront you increase your sales chances.
You can use an additional storefront for a second webshop, for example with a different range. Or you deploy a new storefront to market a different brand and reach a new target group.
A new storefront gets its own URL, but you can use the backend platform of your current WhiteLabelShop. All settings will remain in place for your new storefront. A smart and inexpensive way to scale up.
”We approach the B2B and private market with various websites. For example, we have storefronts with URLs such as Ballondrukkerij.nl, Bedrukjeballon.nl or Drukinprint.nl. With Drukinprint.nl we will further explore the consumer market. Besides our own balloons we will also sell other printed products from print suppliers in the Prindustry marketplace. The basis for each customer group is that we deliver a high quality product within a short period of time.
Wilco van der LindeBallondrukkerij
Prindustry’s e-commerce software can be flexibly connected to a Brand Portal. A Brand Portal is an ordering and creation platform for the online and offline (print) communication of brand owners.
It is a web-to-print platform that is only accessible with a login. Marketing teams can manage, modify and (re)order their communication here. They do this in templates that guarantee brand consistency.
Read about our customers’ experiences with the various software solutions.
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