Customer story Probo | WhiteLabelShop producer Prindustry

Digital printing for resellers. It turned out to be a golden formula for Probo. From the north of the Netherlands, Samuel Mostard talks about the impressive growth of the sign company. A growth that is all about being a partner for print companies and consequently led to a cooperation with Prindustry. With a webshop by Prindustry you can resell the entire assortment of Probo.

Partner

Probo

Since

2015

Techniques

WhiteLabelShop
API assortment Probo

Update: Read the latest interview with Probo from April 2024 here

Large format print partner

Probo was founded in 2001 as a lettering company. In 2007 the lettering branch was sold and there came a clear focus: being a wide format print expert who exclusively supply the products to resellers. Sammy got into this print adventure in 2014. The intention was for six months, but several years later he cannot say goodbye to this innovative company with its headquarters in the north of The Netherlands. “What happens at Probo is unique. There are big, daring investments to innovate and automate.”

Partner for resellers

Everything at Probo is about being a partner for resellers. “We do not supply to end customers. In this way we are not a competitor to our own customers. This allows us to focus on efficient production. We keep costs low, with a high turnover rate and fast delivery times. The service to resellers is high. We keep a lot of capacity free to solve customer problems.”

Set up a white label webshop

Sammy first worked in the family business MH Roadstyling, a customer of Probo. At MH Roadstyling they had a wish for a webshop. He went to Probo to use their webshop expertise to develop a white label webshop in collaboration. Probo works with an extensive internet platform with a broad range of materials and products for resellers in print. Resellers can connect this range to their own webshop to sell these products white label. Creating an own webshop turned out to be no easy task. “A white label webshop is a specialist product. The automated forwarding and processing of orders was a requirement that was difficult to achieve due to the complexity of such a system and the limited development capacity.”

With the arrival of Probo director René de Heij Prindustry came into the picture as an external solution to help customers, such as MH Roadstyling, get a good web2print webshop in an accessible way. “The Prindustry platform facilitates everything to set up a full-scale webshop quickly and inexpensively.” Since then, not only does MH Roadstyling has a webshop with Probo products, Prindustry also connects the assortment of Probo for many other resellers in their own webshop with the WhiteLabelShop.

Flexible linking with many print products

As process manager, Sammy deals with the products Probo offers to WhiteLabelshop resellers through the Prindustry platform. “It’s a pleasant interaction with Prindustry. Many of the Probo customers want a webshop, but they lack the IT expertise to set it up themselves. Moreover, it takes a lot of time. Prindustry provides a flexible system in which we can offer our assortment well. When you purchase a WhiteLabelShop from Prindustry, you can connect several assortments from print suppliers, including ours. In an industry where more and more companies are outsourcing all or part of their own production, this is a great advantage.”

Various print products on demand

From every Prindustry webshop there is a direct connection to the Probo assortment. New products are immediately available to all resellers. It involves a wide range of products. From exhibition and presentation walls to canvases and photos on wooden panels. From textile frames and banners to facade flags and window stickers.

Probo is constantly renewing their product range, with a strong focus on sustainability and innovation. One outstanding example is the acoustic panels that Probo developed and now offers to WhiteLabelShop resellers. “The panels combine strong sound insulation with interior design. We can print the panels with a beautiful design on it. This combination ensures that our acoustic panels are distinctive.”

Further innovation

Probo has not finished innovating yet. “We have an entire department that deals with innovations. For example, wallpaper with a second layer is under development. This has the advantage that you no longer have to plaster. This has many advantages for construction companies. There are still countless possibilities with large format print. You see an upward trend across the board in the market for wide format digital print, along with an increasing demand for unique products. Probo continues to look for those new products for its partners!”