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Ordering campaign materials online

As of July 1, 2021, the Netherlands has a deposit system for small plastic bottles. The company behind this, Statiegeld Nederland (Deposit Money Netherlands), desired an online ordering system for all campaign materials to generate awareness for the new deposit system. The new ordering portal demonstrates the power of collaboration between software developer Prindustry, print partner Smid Media and editor developer CHILI publish.

From 1 July there is a deposit of 0.15 euros on small plastic bottles of soft drinks and water. A nationwide campaign must make the people in The Netherlands aware of this. Statiegeld Nederland wanted all campaign materials for this in an online system for ordering and personalization by all collection sites, such as sports clubs, supermarkets, cinemas or gas stations. However, Statiegeld did not yet have a web portal or ordering system at all.

Statiegeld Nederland
Inname plastic flesjes statiegeld bioscoop

All campaign materials in one brand portal

Prindustry developed an ordering portal for all communications. This is a brand portal which provides a one-stop ordering and creation platform for all users. It is ideal for organizations with multiple decentralized locations or brands. Each user can get their own login for a personal account in the web platform. The various collection sites can find here the campaign materials needed to inform customers about the new deposit system and the recycling of plastic bottles. Materials are donation bins, complete campaign packages and POS materials such as clicker stickers, posters and window stickers. The materials can be downloaded, ordered and personalized.

All connections united

All collection sites can make their own adjustments to the communication materials locally with the integrated online editor of CHILI publish. They can personalise the marketing materials within templates with the fixed brand components of Statiegeld Nederland. Users can upload their own logo and optionally enter the charity for which they are collecting the deposit.

Ramon van Wingerden, CEO of Prindustry: “CHILI publisher conveniently connects smart data to smart templates and provides a print-ready output such as a PDF. Prindustry manages the rest. We connect the PDF to print partners and production. We connect all kinds of partners, products and of systems with each other through software.”

Printing partner in this collaboration is Smid Media Solutions. This print manager receives the print orders automatically. This saves all parties a lot of time and ensures an error-free communication process.

The correct expertise in one partnership

The customer benefits most from the deployment of the right expertise in the right spot. This collaboration between a print manager, a software developer and an online editor provides the best expertise for the brand portal for Statiegeld Nederland!


Verhalenverteller | Bedrijfsjournalist | Communicatiemanager | Dagdromer | MKB | Printmedia | Marketing | IT. Jolanda is een ervaren communicatie-expert die boeiende berichten brengt daar waar de ontvanger ze leest.