Cooperation brandportal across borders

By 24 August 2018Partners

Faster ordering process with brandportal for customers

patrick enConcordia is a printing company in Mannheim that has found its way from Germany to the IT platform of Prindustry in the Netherlands. They wanted an own webshop for one of their biggest customers. “A webshop that would make the order process of ordering, designing, implementing changes and sending faster,” says Patrick König.

Patrick is the fourth generation in the family printing business. Officially his title is ‘Digital Project Manager’. However, with 14 colleagues, the company is not very big, which means that Patrick also carries out various other (management) tasks. Concordia, or in full ‘Concordia-Druckerei König’, is a printing company that produces everything itself with offset and digital printing. They cover the entire commercial range with flyers, stationery, brochures, posters or calendars. Patrick: “For us this focus works well. We are keen on improvements. That’s also how we looked at the order process for our customers. “

Old-fashioned and time-consuming ordering process
Concordia has a number of long-term customers who continuously purchase printed matter. One of their largest customers is an energy company that, with more than 1.000 employees, mainly orders a lot of business cards. “The ordering process was very old-fashioned and time-consuming. The customer placed an order by mail, which we copied and pasted in InDesign. We would sent tis design back to the customer and then there was communication about the corrections again. We wanted to finetune this process in one easy system.”

Search for a webshop
Patrick was tipped by a German colleague to work with Prindustry. A Dutch IT company, one with which his colleague had good experiences. “Prindustry offered a good webshop, a brandportal, for our internal customer. This brandportal is a good online solution for a decent price. Our customer can now quickly organize the ordering process with his own advanced webshop.”

concordia enHow it works
When ordering print products, the customer logs in their own webshop or they go in through a link from their financial SAP system. Within their brandportal, the customer finds two navigation menus: one for standard print products and one for the business cards – the product they order most. With an online editor they can format the business card, check it and save it as a PDF. “This ensures fewer mistakes. The time of the order process is also much faster. The process of sending, checking and changing is now automatically translated into a portal.”

Over country borders
The distance between Germany and the Netherlands did play a role for Patrick in the cooperation. “Of course you think about the distance at first, but Prindustry presented the strongest concept. I have worked with the team with great pleasure, and still do. All functions can be developed. We would certainly recommend Prindustry. We ourselves will take a second brandportal for another customer!”