Organizing consistent procurement and
design of brand communication

Content inspiration paper
for brand owners:

  • The situation: procurement and design of brand communication
  • The solution: one digital brand system
  • Features: possibilities of the brand portal
  • Customer cases: brand portal solutions
  • Prindustry: a connecting software partner
Whitepaper brandportals
Klantaccount webshop

The situation

As a company you want to present yourself as a strong brand. You achieve such an optimal brand experience when you consistently make the right translation of the chosen corporate identity to all communication tools. Every communication from all the different locations must be in the same corporate identity. Whether it’s the brochures, wall signs, business cards, corporate clothing, flags or social media banners. This means that the process of ordering, customizing and producing all branded expressions must be carefully coordinated.

 However, creating, ordering and maintaining consistent brand communication is not easy. You run into one of the following issues….

  • There is no central system where the marketing staff can conveniently find, (re)use and order all communication materials.
  • There are several departments/locations that all customize or order communication materials in their own way.
  • A designer has to be assigned continuously to make adjustments to the communication materials. Even for small adjustments. This costs extra time and money, but when your employees do it themselves there can be errors in the designs.
  • Ordering printed materials is a difficult task. There are countless product options, production techniques and manufacturers available to choose from.
Ordering process brand portal

The solution

It is useful for a brand owner to unite all activities related to communication materials in one online system. One ordering and creation platform for all locations. A platform with personal accounts for all employees, but all with the same tools and settings for the procurement and corporate identity. It is a brand portal that responds to the needs of convenience and digitization. All employees can make adjustments to the communication materials from their own location in corporate identity templates. The workflow for ordering is completely automated. This saves everyone a lot of time and at the same time ensures an error-free communication process. A brand portal offers the most modern automations and system integrations.