As a company you want to present yourself as a strong brand. You achieve such an optimal brand experience when you consistently make the right translation of the chosen corporate identity to all communication tools. Every communication from all the different locations must be in the same corporate identity. Whether it’s the brochures, wall signs, business cards, corporate clothing, flags or social media banners. This means that the process of ordering, customizing and producing all branded expressions must be carefully coordinated.
However, creating, ordering and maintaining consistent brand communication is not easy. You run into one of the following issues….
- There is no central system where the marketing staff can conveniently find, (re)use and order all communication materials.
- There are several departments/locations that all customize or order communication materials in their own way.
- A designer has to be assigned continuously to make adjustments to the communication materials. Even for small adjustments. This costs extra time and money, but when your employees do it themselves there can be errors in the designs.
- Ordering printed materials is a difficult task. There are countless product options, production techniques and manufacturers available to choose from.