There are several ways to sell your products to consumers. This can be done, for example, through your own store or webshop. You can also market your products without your own point of sale. There are many companies that sell products from multiple brands as resellers. For example, Coolblue sells telephones, washing machines or laptops from different brands. As a brand owner, you want your products to stand out and therefore be sold well.
Unfortunately, you encounter one of the following issues…
- Your reseller does not have time to do specific marketing actions for all products.
- The reseller has no marketing resources available to drive your product sales.
- The reseller does not want to spend money on marketing the products themselves.
- The reseller does not see the added value of stimulating the sale of your products.