Challenges and solutions for brand owners
Consistent brand communication is essential for brand owners aiming to position their company strongly in the market — whether through print or other types of media. In practice, however, this often proves to be a complex challenge, especially when communication is spread across multiple teams and locations.
Why brand consistency is so difficult in large organisations
Brand owners often manage a broad ecosystem of teams, locations, and diverse marketing materials. Ensuring consistency across all communication — whether it’s brochures, business cards, or other promotional assets — can be a major challenge.
In many companies, employees create designs without following brand guidelines or lack the knowledge needed to order printed materials properly. It’s a familiar scenario: team members cobble together promotional materials using tools like Canva, causing the brand identity to become diluted. On top of that, they face obstacles when ordering print. What specifications are required? What’s the correct paper size or suitable material? Is the design set up in the right resolution and with the correct number of pages?
Many companies also deal with fragmented systems throughout their communication process. Multiple webshops, a separate accounting system, a stand-alone editor, or a non-integrated ERP system make it difficult to maintain oversight and work efficiently.
So how can a brand owner bring more efficiency into the entire print communication process? How do you deliver the right message to the right audience, using the right communication tool and brand style — and do it in a way that saves both time and costs?
Key characteristics of a brand owner
- Organisations with extensive brand communication
- Companies with multiple teams or sub-brands
- Communication spread across different departments or locations
- Communication includes print materials (alongside online media)
Challenges for the brand owner
- Ensuring brand consistency: Maintaining a uniform brand identity across different teams, locations, and communication materials.
- Lack of print knowledge: Employees often don’t know which print specifications are required, such as the correct paper size, paper type, or design resolution.
- Inefficient ordering process: Print communication is often ordered without a central overview, which can lead to errors and additional costs.
- Decentralised content creation: Employees design materials based on their own ideas, causing the brand identity to become inconsistent or diluted.
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Fragmentation of systems: Multiple separate tools for designing, ordering, and managing communication materials lead to a lack of overview and a process that often takes more time than necessary.
The solution: One central communication platform
The Prindustry Platform offers the ideal solution for brand owners looking to centralize and optimize their print communication process.
This platform serves as the central hub for managing the entire brand communication workflow — from design to ordering. It acts as the single source of truth for all communication materials, available 24/7 to every user.
The platform combines a smart internal order portal with a powerful management system. Each employee receives a personal account with custom settings, allowing them to easily create, order, or download communication materials themselves. The ordering process for print items, such as business cards or flyers, is fully automated: orders are sent directly to the appropriate supplier.
Control remains in the hands of a main administrator, typically the head office or marketing team, who oversees the entire system. This includes user management, order handling, product catalog setup, budget control, and supplier connections.
Benefits of the Prindustry Platform for brand owners
- CENTRAL COMMUNICATION PORTAL:
One platform to manage, edit, and order all print communication — regardless of the number of locations or brands. - ADVANCED USER MANAGEMENT:
Grant specific teams and employees access to relevant materials and features, ensuring everyone has the tools they need. - BRAND CONSISTENCY:
Templates with locked design elements ensure that all brand materials remain consistent, no matter who creates them. - PRINT WEBSHOP WITH PRESET COMBINATIONS:
Allow employees to easily order print materials and predefined product combinations with just a few clicks. - EFFICIENT PROCUREMENT PROCESS:
Manage, track, and invoice all orders easily from one integrated system. - PRODUCT INFORMATION MANAGEMENT:
Store and manage all files, visuals, videos, and product data from a single central source.
Curious to learn more?
Want to discover how the Prindustry Platform can help your company manage print communication more efficiently? Our experts are ready to guide you through all the possibilities in a live one-hour online demo.
