How AI empowers designers with more creative freedom
AI is changing the way we design. But that doesn’t mean the creative work of designers is disappearing. Quite the opposite: in this blog, you’ll discover how AI actually becomes a smart assistant for designers.
Design tools like Canva and Adobe are rapidly adding AI features. Want to generate an image? Automatically fit text? Scale templates for print and online use? It’s all becoming easier and more accessible – for every type of user.
For designers working in marketing teams or agencies using Brandportals, this offers major benefits. You can create smart templates faster, always work within brand guidelines, and save time for true creativity.
Within the Prindustry Brand Portal, all of this comes together in the CHILI GraFx editor – a professional design environment with smart AI support.
Design faster with AI
With the powerful CHILI design tool, you can set up templates in the brand portal for every communication piece – automatically delivering consistent output and scaling to any format. For example, for flyers, posters, or social media posts.
As a designer, you can now get support from the built-in AI assistant GraFx Genie in the latest version of the CHILI design system. This assistant is specially developed for template designers. GraFx Genie helps you write Actions – the logic, rules, and scripts that define how a template behaves, for example based on variable values.
You don’t need to be a JavaScript expert: the assistant takes care of most of the coding, allowing you to build templates much faster.
An example:
You’re working on a template with a variable field for a discount. When a user enters a discount below 30%, you want an extra asset to automatically appear to highlight the high discount.
With GraFx Genie, you can easily add this logic – without writing any code yourself.
Smart output in the editor
End users – such as colleagues or team members on location – only need to fill in their content in the editor. The formatting happens automatically. The editor automates:
- generating variants based on one design
- automatically fitting text (copyfit)
- converting designs into different formats – from portrait to landscape, for print or online
How end users use the editor in the Brand Portal
Always consistent with your brand style
AI supports, but never takes over. You stay in control of the design – the editor ensures everything stays within your visual guidelines. With so-called Stylekits and Actions, you define a brand’s visual identity. Colors, fonts and logos are locked, while users can only change the content they’re allowed to. That means: freedom for the end user, consistency for the brand.
From one design to dozens of variants
In CHILI GraFx, you work with Smart Templates: intelligent designs that automatically adapt to the format, channel or context they’re used in. From a single base design, you can easily generate a full campaign – without starting from scratch. Whether it’s a LinkedIn banner, A3 poster or digital display, the layout stays clean, the message clear, and the look always on-brand. The AI handles all the adaptations – so you can focus on the content.
More space for creativity
AI doesn’t make design less creative – it makes it faster and more consistent. Especially for designers working within Brand Portals, this is a gamechanger. Standard design tasks – like resizing formats, copyfitting text or adjusting social posts – are easily managed with AI and pre-set templates. This gives designers more time for what really matters: creative campaigns, strategic brand projects, and high-impact design. You stay in control – with AI as your co-pilot.
Curious how this works in practice?
With the Prindustry brand portal, you don’t just design quickly and consistently – you also complete the process in one go.
From the same environment, you can send your design directly to print. One smooth flow from creation to ordering – no extra steps needed.
Want to see how it works?
Request a demo of the Brand Portal with CHILI GraFx editor – and discover how to design faster, more consistently and more creatively.
