Real-world example: Sharing your assortment with print resellers

Every link in the print production chain has its own specific challenges. Whether you’re a print supplier delivering to resellers, a print manager working with end clients, or a brand owner needing print materials for marketing purposes, one question remains the same for everyone: how do you get the products to the right place as effectively, quickly and efficiently as possible?

In this article series, we discuss the challenges and solutions for each part of the graphic media chain. In this part: print suppliers.

As a supplier of print, signage or graphic materials, your goal is to sell your products as effectively as possible. But your main focus is on production — not on marketing or sales. So how do you ensure your product assortment is easy to find and order?

Whether you specialize in niche products or high-volume print jobs, you want to bring your offering to market efficiently. Often, you supply to print managers and resellers who resell your products to their own clients. A clear product catalog with real-time pricing helps them make fast, informed decisions.

• An entrepreneur with their own print production facility.
• Primarily sells to graphic resellers, not directly to end customers.
• Produces niche products (mass customization) and/or bulk orders (mass production).

With automation, you can sell your print assortment in a smarter and more efficient way. Through a platform, your product range becomes directly available to resellers — expanding your reach and streamlining sales without investing extra time in management or marketing.

Prindustry offers a SaaS platform that provides an automated solution for every step in the print order process. Print suppliers can digitally build their assortment within the platform, making it accessible to a broad network of clients. The smart calculation tool allows you to generate accurate prices based on your machine specifications. Price changes are updated automatically, ensuring your product offering is always up to date.

Your assortment becomes available in the integrated Marketplace, where resellers and print managers can easily purchase and resell your products. With seamless automated workflows, customer orders are sent directly to the right supplier. The fully integrated quotation and order system enables you to generate quotes, manage orders and send invoices — all from one place.

The Prindustry Platform makes it easy to do business with anyone in the print media industry.

We’d be happy to show you how the Prindustry Platform can work for your business. One of our experts will walk you through your goals and the software possibilities during a live one-hour online demo.