Brand management for consistent communication

With the professional CHILI GraFx Publisher editor, you present your brand in a strong and consistent way — every time. Within the editor, you define the fixed brand elements for each communication asset using brand-compliant templates.

These include elements such as logo placement, colors, typography, layout structure, and fixed graphic components.
Within these predefined guidelines, users can adjust content such as text, images, local contact details, and language versions.

This keeps your brand consistent, while allowing flexible execution across teams and locations.

Create one smart template per communication asset at a central level. From there, branches or location managers can independently adapt materials such as:

• Business cards with details of new employees
• Posters or flyers with local imagery
• Social visuals in the correct format
• Personalized mailings
• Printed materials or promotional items

One template can automatically generate multiple formats — portrait or landscape, for print and web, including sizes for different social media platforms.

All designs are automatically saved and can easily be reused and updated whenever needed.

The difference between basic online editors and GraFx Publisher lies in the output quality.

GraFx Publisher generates automatically verified, print-ready PDFs that are immediately suitable for production, including:

• The correct color settings (CMYK, RGB, and spot colors)
• Support for specialty printing inks
• Trim marks and die-cut lines
• All required technical print specifications

Files can be sent directly to the printer without additional manual checks.

For direct mail campaigns, you can easily link a database to a template. This allows you to generate hundreds of personalized communications in one go. The PDF is then sent directly to production.

The system can also automatically populate data based on the logged-in user, such as name or location. This ensures that the correct contact details are always displayed on each communication asset.

With the integration of CHILI GraFx in the Prindustry Brandportal, you combine creation, management, and ordering in one platform. Users edit their communication materials in the editor, and the output is automatically linked to the ordering process.

Thanks to the integration of CHILI GraFx in the Brandportal, design connects directly to the ordering process. Within the platform, users simply select a brand-compliant template — from brochures to business cards — and customize it within predefined guidelines.

Next, they choose the required specifications in the webshop module, such as quantity, paper type, and delivery time. To simplify the process even further, the main administrator can set up predefined product combinations, including preselected formats or paper options. This prevents users from navigating complex technical settings and reduces the risk of errors. The ordered product is automatically forwarded to the selected print partner.

From design to production: one smooth process in a single platform.

In the Brandportal, you work from one central environment to manage your brand communication. From template to ordering and production, everything runs within one integrated process — without separate handovers or disconnected systems.

This not only safeguards your brand consistency, but also ensures alignment throughout the entire print process. Brand management is no longer a standalone tool, but an integral part of a complete communication workflow.