Why a print webshop is not always enough
Many web-to-print solutions focus on selling print online through webshop software. But digitally organizing the entire print process? That requires more.
Often, your pricing calculations still live in Excel.
Quotes are created manually.
Orders come in through different channels.
Procurement is arranged per supplier.
Invoicing happens in yet another system.
Each step works. But not together.
Meanwhile, you try to maintain visibility over margins, planning and customer agreements.
If you want real control over your print process, you need more than a webshop.
You need a workflow.
And that is exactly where a print management platform begins.
Print management starts with a central workflow
A print management platform organizes the sales and procurement of print products as one integrated process. Product configuration, pricing calculation, sales, production, and invoicing all follow the same underlying logic.
A well-organized print process starts with a structured product assortment. Within the platform, you build your product catalog and centrally define product data, options, pricing structures, and calculation rules. This product structure forms the foundation for all your sales channels. From this central setup, you can then make your offering available across multiple channels:
- your webshop or ordering portal
- a marketplace for print resellers
- customized quotes
You work with the same pricing structure and product data across all channels. What you define in your assortment is automatically carried through to quotes, orders, and invoices.
This creates one consistent process in which sales and administration align seamlessly — reducing turnaround times and improving operational efficiency.
WhiteLabelShop: web-to-print webshop
With the WhiteLabelShop, you build your own web-to-print webshop directly from the print management platform — fully under your own brand and with your own product selection.
You decide how you sell and where you produce.
Do you produce in-house? Source strategically from trusted partners? Or expand your assortment with external products offered fully white label?
It is all possible within one webshop.
Through the integrated Marketplace, you can easily add products from connected suppliers to your portfolio. You set the prices, manage the margins, and choose the right production partner for each order.
For your customers, it is a clear and professional webshop in your own branding, featuring up-to-date pricing, an intuitive ordering flow, and transparent delivery times. Behind the scenes, you centrally manage your assortment, pricing calculations, and order processing — connecting commercial visibility with operational control across your entire print management workflow.
Brand portals: web-to-print brand communication
From the same platform, you can also connect brand portals as dedicated ordering environments. These portals are specifically designed for organizations with multiple locations or users who want to manage and order communication materials within predefined brand guidelines. Access is provided through a personal login.
- Headquarters centrally manages all settings within the platform.
- Users edit communication materials within predefined brand templates and guidelines.
- Orders are automatically routed to the appropriate production partner.
In this way, brand communication and print management are brought together in one central system. Headquarters defines the framework, users operate within it, and orders flow directly into production.
Brand communication becomes part of the same workflow. From template to order and production, everything runs within one integrated process — without manual handovers, correction rounds, or separate systems. This ensures not only brand consistency, but also alignment and control across the entire print process.
Take control of your print workflow
Organizations that want to manage print professionally do not choose another standalone tool. They choose a platform that structures and scales the entire print workflow. And that is exactly where Prindustry makes the difference.
The Prindustry Platform offers solutions for a wide range of users — from graphic entrepreneurs to organizations looking to professionalize and digitalize their print management.
Curious what that looks like in practice?
We would be happy to show you in a tailored online demo, based on your specific situation.
The different forms of print management
Print management has several areas of application. At its core, it is about organizing, controlling, and optimizing print processes within an organization. Depending on the role within the value chain, we distinguish four main forms:
Internal print management
Focused on managing office printers and print environments. The primary goal is cost control and efficient use of hardware within the organization.
Commercial print management
Organizations that manage, edit, and order print communication materials, often supported by software solutions or external suppliers (see “print managers”).
Print management by print managers
Printing companies, print managers, or resellers who take full responsibility for the creation and production of printed materials on behalf of organizations.
Web-to-print management
The organization and offering of printed materials through an online environment, where both the ordering interface and the workflow are integrated.
Want to know more about our software?
We would be happy to tell you more about Prindustry’s software.
Our software experts will easily schedule an (online) appointment with you.
