From flyers to billboards: how to stay in control of your brand assets
Folders, posters, banners, business cards… The stream of brand assets is endless. Especially when you’re working with multiple teams, brands or locations. So how do you stay on top of everything — and keep things clear, consistent and fast?
In this blog, we share 4 practical tips to organize your brand communication more effectively –
based on insights from the whitepaper In Control of Brand Communication.
1. Centralize all brand assets
Many organizations work with scattered tools, shared folders and email to manage materials. This often leads to confusion: which version is correct? Who made the last change? And is the brand style still on point?
A centralized platform brings everything together and puts you in control of every asset. That doesn’t mean one person has to do it all. You can easily assign roles and permissions to different users. Each person gets a personal account with the right settings. The administrator keeps an overview and manages things like orders, budgets and user rights.
2. Use smart templates
Marketing materials often need updates. A new date, a different image… small changes that take time if you always rely on a designer. Letting colleagues make changes themselves can be risky – especially for your brand consistency.
Smart templates help you avoid that. All fixed brand elements like fonts, logos and colors are locked into the template. Within those boundaries, users can easily adjust text or images. That way, your team can quickly create materials that always match your brand.
3. Ensure consistent output
A professional look starts with consistent and recognizable communication. Yet print is often where things go wrong. Colors may differ, paper types don’t match the goal, or a logo doesn’t come out right.
What looks perfect on screen might disappoint in print. That’s why it’s important to check how your brand comes across in all formats. Whether it’s digital or printed, every asset should reflect your brand accurately and consistently.
4. Automate your workflow
Want more control over costs, quality and turnaround time? Then automation isn’t a luxury – it’s a smart move. It shortens lead times, prevents duplicate work and makes the entire process more efficient and scalable.
With an automated platform, you can connect every step of the communication process – from design and approval to ordering and invoicing. Think of integrations with printers, your design tool, inventory management, admin or accounting software.
This way, you streamline the entire process – for maximum efficiency and better collaboration.
Download the whitepaper!
These 4 tips are based on insights from the whitepaper In Control of Brand Communication. Want to learn more? Download the full whitepaper here:
