AI that gets work done: how it works at Prindustry
Everyone is talking about AI agents. Prindustry has put one to work for print businesses. The Prindustry AI Agent operates directly within the Prindustry Business Platform. It calculates print prices, creates quotes, builds online product catalogues and helps process orders. No standalone AI tool, but an integrated AI Agent that uses existing product data, pricing and customer agreements to get work done. In an industry where almost every print job has its own requirements for materials, print specifications and production, this makes a real difference.
The data is already there. The AI Agent gets to work.
A customer asks for a quote for 500 flyers. Normally, you’d look up the relevant machines, setup costs and paper prices, calculate the price and check the customer’s agreed pricing. Now, you simply tell the Prindustry AI Agent what you need through the chat. The AI Agent uses the data in the platform to calculate the price and prepare the quote. A new customer? It can create a customer record too. You review the quote and send it directly from the platform.
And there’s more. The AI Agent can also calculate print prices, create product categories, products and machine records, prepare orders, start projects and analyse sales figures. All using data that’s already in the platform.
No standalone AI tool. It's built into the software.
Standalone AI tools often require users to retrieve information from different systems and transfer the results back manually. Prindustry takes a different approach. The AI Agent works directly within the Prindustry Business Platform, using the data and functionality already available. There’s no need for a separate AI tool or a standalone AI implementation project.
Prindustry developed the AI Agent in-house and does not rely on external AI services. Company data remains within the platform. Users stay in control: every step is visible in the chat, and the AI Agent requests approval before carrying out an action.
“The print industry has always adapted,” says Ramon van Wingerden, founder and owner of Prindustry. “From offset to digital printing, and from traditional order desks to web-to-print. Now we’re taking the next step: from automation to AI that actually performs tasks, using the data our customers already have.”
AI makes supplier products easier to find and compare
Prindustry also uses AI to standardise print product names and specifications. Suppliers often use different terms for similar products and options.
This is particularly important for the Prindustry Marketplace, where print producers make their product ranges available and print businesses can find, compare and order products from different suppliers. AI-standardised product data makes it easier to compare offers based on price and lead time.
Finding the right product is easier too. With the Product Finder, you simply describe what you need, for example using a customer enquiry or email. The Product Finder then finds matching products and options in the Marketplace.
By standardising product data and simplifying product searches, Prindustry uses AI to connect buyers and suppliers more effectively. The Prindustry AI Agent takes this a step further, using existing business data to carry out tasks directly within the platform.
Discover the Prindustry AI Agent
Want to see what the AI Agent can do for your business?
Explore the Prindustry AI Agent and discover how it works within the Prindustry Business Platform.
