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Challenges and solutions for the print supply chain

Part 1: Print producers

Each link in the print production chain has its own specific challenges. Whether you’re a producer supplying resellers, a print manager working with end customers, or a brand owner needing print materials for marketing purposes, one question remains the same for everyone: How do you get print to the right place as well, quickly and efficiently as possible?
In a three-part blog series, we discuss the challenges as well as solutions for links in the print supply chain. In this first part: producers.

How do you sell your print assortment?

As a producer of printing, you want to market your product offering in the best possible way. Often you do that to resellers and print managers, who resell the products to their end customers. Most producers, however, focus primarily on producing the print product. They are often less strong in marketing and selling the products. For that, it is important to be able to present an appealing and well-organized assortment, with calculated prices per product and a smooth buying process. Especially online, offering a well-ordered assortment offers opportunities to market the assortment widely, quickly and attractively.

Print producer features:

  • Entrepreneur with own print production facility.
  • Sells primarily to graphic resellers, not directly to the end customer.
  • Produces niche products (mass customization) and/or bulk orders (mass production).

Challenges for the print producer:

  • Effectively market the assortment.
  • Creating a well-organized product catalog.
  • Making products available quickly and easily.
  • Accurate calculation of the product range.
  • Targeted communication with the right buyers.
Prindustry Platform 3.0 Printschakels Preview

The solution: offer & manage assortment in an automated way

With its updated 3.0 SaaS platform, Prindustry offers an automated solution for every link in the print ordering process. Within the platform, print providers can build their assortment digitally, making it accessible to a wide customer base. With the smart calculation tool, you calculate accurate prices based on your machine specifications. Price changes are automatically updated so that the product range is always up-to-date.
The assortment becomes available in the Marketplace, where many resellers and print managers can easily purchase and sell the products. Thanks to seamless automatic connections, customer orders are forwarded directly to the correct producer. Work with a fully integrated quote and order system that lets you quickly create quotes, manage orders and send invoices instantly.

The 3.0 Platform makes it easy to do business with anyone in the print market.

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3.0 Prindustry Platform
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3.0 Platform: Benefits for print producers

  • PIM (Product Information Management):
    Easily build, calculate and manage your own assortment.
  • MARKETPLACE:
    Share your assortment automatically to a large group of resellers via the Marketplace.
  • API CONNECTIONS:
    Share your assortment externally with the market through an API connection.
  • ORDER MANAGEMENT:
    Create, process, send, invoice orders and quotes.
  • WEBSHOP:
    Connect a webshop and offer your assortment directly online in a professional graphical ordering environment.

Want to know more?

We’d love to show you how the Prindustry Platform can work for your business. An expert will discuss your goals and the software capabilities during a one-hour live online demo.

REQUEST AN ONLINE DEMO!

Blogs in this series

Prindustry Platform UK blog series
Jolanda_Prindustry

Verhalenverteller | Bedrijfsjournalist | Communicatiemanager | Dagdromer | MKB | Printmedia | Marketing | IT. Jolanda is een ervaren communicatie-expert die boeiende berichten brengt daar waar de ontvanger ze leest.