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Challenges and solutions for the print supply chain

Part 1: Print manufacturers

Each link in the print production chain has its own specific challenges. Whether you’re a manufacturer supplying resellers, a print manager working with end customers, or a brand owner needing print materials for marketing purposes, one question remains the same for everyone: How do you get products to the right place as well, quickly and efficiently as possible?

In a three-part blog series, we discuss the challenges as well as solutions for links in the print supply chain. In this first part: print manufacturers.

Making your print range widely available

As a print manufacturer, you want to sell your products to the best of your ability. But your strength lies in producing the graphic materials, not in marketing and selling them. How do you make sure your assortment is easy to find and order?

Whether you specialize in niche products or bulk orders, you want to market your offerings efficiently. You probably supply print managers and resellers, who resell your products to their customers. A clear product catalog with real-time pricing helps them make the right choices quickly.

Print manufacturer features:

  • Entrepreneur with own print production facility.
  • Sells primarily to graphic resellers, not directly to the end customer.
  • Produces niche products (mass customization) and/or bulk orders (mass production).

Challenges for the print manufacturer:

  • Effectively market the assortment.
  • Creating a well-organized product catalog.
  • Making products available quickly and easily.
  • Accurate calculation of the product range.
  • Targeted communication with the right buyers.
Prindustry Platform 3.0 Printschakels Preview

The solution: offer & manage assortment in an automated way

With automation, you sell a graphic range smarter and more efficiently. On a platform, you open up your assortment directly to resellers. This way you expand your reach and automate sales, without spending extra time on management or marketing yourself.

With its SaaS platform, Prindustry offers an automated solution for every link in the print ordering process. Within the platform, print providers can build their assortment digitally, making it accessible to a wide customer base. With the smart calculation tool, you calculate accurate prices based on your machine specifications. Price changes are automatically updated so that the product range is always up to date.

The assortment becomes available in the Marketplace, where many resellers and print managers can easily purchase and sell the products. Thanks to seamless automatic links, customer orders are forwarded directly to the correct manufacturer. Work with a fully integrated quote and order system that lets you quickly create quotes, manage orders and send invoices instantly.

The Prindustry Platform makes it easy to do business with anyone in the graphic and media industry.

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Prindustry Platform: Benefits for print manufacturers

  • PIM (Product Information Management):
    Easily build, calculate and manage your own assortment.
  • MARKETPLACE:
    Share your assortment automatically to a large group of resellers via the Marketplace.
  • API CONNECTIONS:
    Share your assortment externally with the market through an API connection.
  • ORDER MANAGEMENT:
    Create, process, send, invoice orders and quotes.
  • WEBSHOP:
    Connect a webshop and offer your assortment directly online in a professional graphical ordering environment.

Want to know more?

We’d love to show you how the Prindustry Platform can work for your business. An expert will discuss your goals and the software capabilities during a one-hour live online demo.

REQUEST AN ONLINE DEMO!

Blogs in this series

Prindustry Platform UK blog series
Jolanda_Prindustry

Verhalenverteller | Bedrijfsjournalist | Communicatiemanager | Dagdromer | MKB | Printmedia | Marketing | IT. Jolanda is een ervaren communicatie-expert die boeiende berichten brengt daar waar de ontvanger ze leest.