{"id":40707,"date":"2025-08-27T12:00:03","date_gmt":"2025-08-27T10:00:03","guid":{"rendered":"https:\/\/prindustry.com\/?p=40707"},"modified":"2025-11-06T14:49:48","modified_gmt":"2025-11-06T12:49:48","slug":"hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient","status":"publish","type":"post","link":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/","title":{"rendered":"Hoe organiseer je promotiemateriaal voor retailcampagnes effici\u00ebnt?"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Waarom de uitvoering van retailcampagnes vaak vertraagt&#8221; font_container=&#8221;tag:h2|font_size:34px|text_align:left|color:%23172e4b&#8221; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text]<strong>Retailcampagnes volgen elkaar in rap tempo op. Denk aan acties voor seizoenen, productintroducties of aanbiedingen. Daarbij horen allerlei uitingen in en rond de winkel: posters, displays, schapkaarten of flyers. Die moeten op tijd klaar zijn, in het juiste formaat en in de herkenbare huisstijl van de formule.<\/strong><\/p>\n<p>In de praktijk blijkt dat lastig. Het hoofdkantoor ontwikkelt het campagneconcept, maar de uitvoering ligt bij de winkels. Sommige winkels bestellen te laat, anderen passen materialen zelf aan of gebruiken oude versies. Het marketingteam krijgt veel losse verzoeken en is tijd kwijt aan correcties.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fafafa&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Herkenbare situaties in retailmarketing?&#8221; font_container=&#8221;tag:h3|font_size:34px|text_align:center|color:%23172e4b&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fafafa&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/5&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"20px\" data-alignment=\"left\"> \n<ul>\n<li>Posters worden lokaal aangepast, met afwijkende kleuren of teksten.<\/li>\n<li>Een actie start te laat, omdat drukwerk niet op tijd is aangevraagd.<\/li>\n<li>Verschillende winkels gebruiken verschillende versies van hetzelfde promotiemateriaal.<\/li>\n<li>Het marketingteam is veel tijd kwijt aan uitleg of handmatige bestellingen.<\/li>\n<\/ul>\n <\/div>[vc_column_text]Retailformules willen snel schakelen \u00e9n herkenbaar communiceren. Daarvoor is een proces nodig dat snelheid en structuur combineert. Waarbij winkels zelfstandig kunnen werken binnen de merkafspraken.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-1-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-left&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/5&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;19281&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;E\u00e9n portaal als basis voor retailcommunicatie&#8221; font_container=&#8221;tag:h3|font_size:34px|text_align:left|color:%23172e4b&#8221; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text]Een <a href=\"https:\/\/prindustry.com\/nl\/brandportal-software\/\" target=\"_blank\" rel=\"noopener\">Brandportal<\/a> biedt hier uitkomst. Dit is een online platform waarin alle marketingmaterialen centraal worden beheerd, maar lokaal beschikbaar zijn voor aanpassing en bestelling. Winkels kunnen zelf POS-materialen selecteren, filiaalgegevens of actieprijzen invoeren, en direct bestellen. De sjablonen zijn vooraf ingericht met vaste kleuren, lettertypes en logo\u2019s. Drukklare bestanden gaan automatisch naar de juiste leverancier.<\/p>\n<p>Bovendien kun je in de portal rollen en budgetten instellen, zodat je controle houdt over wie wat mag aanpassen of bestellen. Ook voorraadbeheer of koppelingen met leveranciers zijn mogelijk, zodat je communicatie en logistiek in \u00e9\u00e9n systeem samenbrengt.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_video link=&#8221;https:\/\/youtu.be\/YzGAa5GkU7A?si=N_kbf4xZrz72HpHR&#8221; align=&#8221;center&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fafafa&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;save-time&#8221; row_name=&#8221;Save Time&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;39774&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In From Left&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;right&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;medium_depth&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;165%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Aansluiting op retailtrends&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23172e4b&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1756287262528{margin-bottom: 30px !important;}&#8221;][vc_column_text]Retail verandert snel. Klanten verwachten een consistente merkbeleving, zowel online als in de winkel. Lokale campagnes worden steeds persoonlijker, en de druk op snelheid groeit. Tegelijk wil je als merk herkenbaar blijven. Met een Brandportal speel je in op deze trends: je maakt lokale personalisatie mogelijk, zonder dat dit ten koste gaat van je merkidentiteit. Bovendien past zo\u2019n platform naadloos in een omnichannelstrategie, waarin drukwerk, digitale communicatie en data samenkomen.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;save-time&#8221; row_name=&#8221;Save Time&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Automatisering van retailmarketing&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23172e4b&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1756287270821{margin-bottom: 30px !important;}&#8221;][vc_column_text css_animation=&#8221;none&#8221;]Steeds meer retailorganisaties kiezen voor het automatiseren van retail marketingprocessen. Door workflows te standaardiseren en drukwerk te koppelen aan centrale systemen, bespaar je kostbare tijd. Een Brandportal helpt je om retail marketing te automatiseren, van ontwerp tot bestelling, met minder fouten en meer controle.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;35881&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In From Right&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;medium_depth&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;165%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fafafa&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;save-time&#8221; row_name=&#8221;Save Time&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;39565&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In From Left&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;right&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;medium_depth&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;165%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Drukwerk en merkmaterialen centraal beheren&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23172e4b&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1756287278493{margin-bottom: 30px !important;}&#8221;][vc_column_text]In plaats van losse aanvragen via e-mail of spreadsheets, biedt een Brandportal \u00e9\u00e9n centrale plek om merkmaterialen te beheren in de retail. Alle winkels gebruiken dezelfde bron voor hun marketinguitingen. Ze bestellen drukwerk voor winkels rechtstreeks vanuit het portaal, waarbij alle sjablonen automatisch voldoen aan de huisstijlrichtlijnen.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;2%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;De voordelen van een Brandportal op een rij:&#8221; font_container=&#8221;tag:h2|font_size:34px|text_align:center|color:%23172e4b&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/5&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][nectar_icon_list animate=&#8221;true&#8221; color=&#8221;Extra-Color-2&#8243; direction=&#8221;vertical&#8221; icon_size=&#8221;medium&#8221; icon_style=&#8221;border&#8221;][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;simple&#8221; title=&#8221;List Item&#8221; id=&#8221;1762433205469-8&#8243; header=&#8221;Snelle beschikbaarheid van campagnes in alle vestigingen&#8221; tab_id=&#8221;1762433205470-0&#8243;][\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;simple&#8221; title=&#8221;List Item&#8221; id=&#8221;1762433205490-3&#8243; header=&#8221;Consistente merkuitstraling dankzij vaste templates&#8221; tab_id=&#8221;1762433205490-8&#8243;][\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;simple&#8221; title=&#8221;List Item&#8221; id=&#8221;1762433205506-9&#8243; header=&#8221;Effici\u00ebntie in uitvoering, zonder extra werk voor marketing&#8221; tab_id=&#8221;1762433205507-4&#8243;][\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;simple&#8221; title=&#8221;List Item&#8221; id=&#8221;1762433205522-1&#8243; header=&#8221;Inzicht in bestellingen, budgetten en voorraad per winkel&#8221; tab_id=&#8221;1762433205523-2&#8243;][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-left&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/5&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;42885&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; img_link_large=&#8221;yes&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;150%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fafafa&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;save-time&#8221; row_name=&#8221;Save Time&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; bottom_margin=&#8221;1%&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_custom_heading text=&#8221;Retailers die het al doen&#8221; font_container=&#8221;tag:h2|font_size:34px|text_align:center|color:%23172e4b&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1756287879644{margin-bottom: 30px !important;}&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;small_depth&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_custom_heading text=&#8221;Telecombedrijf&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23172e4b&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1756287320082{margin-bottom: 30px !important;}&#8221;][image_with_animation image_url=&#8221;5899&#8243; image_size=&#8221;portfolio-thumb&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; img_link_target=&#8221;_blank&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;small_depth&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; img_link=&#8221;https:\/\/prindustry.com\/nl\/cases\/krachtige-partnerrelatie-met-arvato-voor-telecombedrijf\/&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]<strong>Arvato<\/strong> gebruikt een Brandportal voor een grote telecomaanbieder om alle winkeluitingen snel en gestructureerd beschikbaar te maken. Elke winkel kan zelf snel nieuwe prijskaarten printen en materialen bestellen, terwijl Arvato het proces co\u00f6rdineert en uitvoert. Dit levert tijdswinst op \u00e9n voorkomt foutieve bestellingen.[\/vc_column_text][nectar_btn size=&#8221;medium&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;CASE TELECOMBEDRIJF&#8221; url=&#8221;https:\/\/prindustry.com\/nl\/cases\/krachtige-partnerrelatie-met-arvato-voor-telecombedrijf\/&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;small_depth&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_custom_heading text=&#8221;Oogzorgformule Alcon&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23172e4b&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1756286965098{margin-bottom: 30px !important;}&#8221;][image_with_animation image_url=&#8221;40382&#8243; image_size=&#8221;portfolio-thumb&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; img_link_target=&#8221;_blank&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;small_depth&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; img_link=&#8221;https:\/\/prindustry.com\/nl\/cases\/altorffer-en-prindustry-bundelen-krachten-voor-bestelportaal-alcon\/&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text css_animation=&#8221;none&#8221;]Ook <strong>Alcon<\/strong> maakt gebruik van een Brandportal voor marketingcampagnes en instore communicatie. Hun producten liggen bij opticiens en apotheken en zij kunnen met vaste sjablonen in het platform eenvoudig promotiemateriaal personaliseren en bestellen, terwijl Alcon als merkeigenaar de controle behoudt.[\/vc_column_text][nectar_btn size=&#8221;medium&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;CASE ALCON&#8221; url=&#8221;https:\/\/prindustry.com\/nl\/cases\/altorffer-en-prindustry-bundelen-krachten-voor-bestelportaal-alcon\/&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Wil je de Brandportal zelf proberen?&#8221; font_container=&#8221;tag:h3|font_size:34px|text_align:left|color:%23172e4b&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Wil je zien hoe dit werkt in jouw situatie? Vraag vrijblijvend een demo aan van de Brandportal.[\/vc_column_text][nectar_btn size=&#8221;medium&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;DEMO AANVRAGEN&#8221; url=&#8221;https:\/\/prindustry.com\/nl\/online-demo-aanvragen\/&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":14880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":{"0":"post-40707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retailcampagnes organiseren? Zo doe je dat effici\u00ebnt!<\/title>\n<meta name=\"description\" content=\"Hoe beheer je promotiemateriaal voor retailcampagnes zonder chaos of fouten? Ontdek hoe \u00e9\u00e9n platform zorgt voor snelheid \u00e9n merkconsistentie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailcampagnes organiseren? Zo doe je dat effici\u00ebnt!\" \/>\n<meta property=\"og:description\" content=\"Hoe beheer je promotiemateriaal voor retailcampagnes zonder chaos of fouten? Ontdek hoe \u00e9\u00e9n platform zorgt voor snelheid \u00e9n merkconsistentie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/\" \/>\n<meta property=\"og:site_name\" content=\"Prindustry | Software Brandportals en Webshops | We love to connect\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Prindustry\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-27T10:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T12:49:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/03\/Header-Retail-Branche-Brandportal-Prindustry-5@05x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jolanda_Prindustry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@prindustry\" \/>\n<meta name=\"twitter:site\" content=\"@prindustry\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jolanda_Prindustry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minuten\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retailcampagnes organiseren? Zo doe je dat effici\u00ebnt!","description":"Hoe beheer je promotiemateriaal voor retailcampagnes zonder chaos of fouten? Ontdek hoe \u00e9\u00e9n platform zorgt voor snelheid \u00e9n merkconsistentie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/","og_locale":"nl_NL","og_type":"article","og_title":"Retailcampagnes organiseren? Zo doe je dat effici\u00ebnt!","og_description":"Hoe beheer je promotiemateriaal voor retailcampagnes zonder chaos of fouten? Ontdek hoe \u00e9\u00e9n platform zorgt voor snelheid \u00e9n merkconsistentie.","og_url":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/","og_site_name":"Prindustry | Software Brandportals en Webshops | We love to connect","article_publisher":"https:\/\/www.facebook.com\/Prindustry\/","article_published_time":"2025-08-27T10:00:03+00:00","article_modified_time":"2025-11-06T12:49:48+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/03\/Header-Retail-Branche-Brandportal-Prindustry-5@05x-scaled.jpg","type":"image\/jpeg"}],"author":"Jolanda_Prindustry","twitter_card":"summary_large_image","twitter_creator":"@prindustry","twitter_site":"@prindustry","twitter_misc":{"Geschreven door":"Jolanda_Prindustry","Geschatte leestijd":"9 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/#article","isPartOf":{"@id":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/"},"author":{"name":"Jolanda_Prindustry","@id":"https:\/\/prindustry.com\/nl\/#\/schema\/person\/3befcaabb24ea4ea2dc368ec4cff0b68"},"headline":"Hoe organiseer je promotiemateriaal voor retailcampagnes effici\u00ebnt?","datePublished":"2025-08-27T10:00:03+00:00","dateModified":"2025-11-06T12:49:48+00:00","mainEntityOfPage":{"@id":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/"},"wordCount":4559,"image":{"@id":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/#primaryimage"},"thumbnailUrl":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/03\/Header-Retail-Branche-Brandportal-Prindustry-5@05x-scaled.jpg","articleSection":["Blog"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/","url":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/","name":"Retailcampagnes organiseren? Zo doe je dat effici\u00ebnt!","isPartOf":{"@id":"https:\/\/prindustry.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/#primaryimage"},"image":{"@id":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/#primaryimage"},"thumbnailUrl":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/03\/Header-Retail-Branche-Brandportal-Prindustry-5@05x-scaled.jpg","datePublished":"2025-08-27T10:00:03+00:00","dateModified":"2025-11-06T12:49:48+00:00","author":{"@id":"https:\/\/prindustry.com\/nl\/#\/schema\/person\/3befcaabb24ea4ea2dc368ec4cff0b68"},"description":"Hoe beheer je promotiemateriaal voor retailcampagnes zonder chaos of fouten? Ontdek hoe \u00e9\u00e9n platform zorgt voor snelheid \u00e9n merkconsistentie.","breadcrumb":{"@id":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/#primaryimage","url":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/03\/Header-Retail-Branche-Brandportal-Prindustry-5@05x-scaled.jpg","contentUrl":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/03\/Header-Retail-Branche-Brandportal-Prindustry-5@05x-scaled.jpg","width":2560,"height":1707,"caption":"Header Retail Branche Brandportal Prindustry (5)@0,5x"},{"@type":"BreadcrumbList","@id":"https:\/\/prindustry.com\/nl\/hoe-organiseer-je-promotiemateriaal-voor-retailcampagnes-efficient\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prindustry.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Hoe organiseer je promotiemateriaal voor retailcampagnes effici\u00ebnt?"}]},{"@type":"WebSite","@id":"https:\/\/prindustry.com\/nl\/#website","url":"https:\/\/prindustry.com\/nl\/","name":"Prindustry | Software Brandportals en Webshops | We love to connect","description":"We love to connect","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prindustry.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"https:\/\/prindustry.com\/nl\/#\/schema\/person\/3befcaabb24ea4ea2dc368ec4cff0b68","name":"Jolanda_Prindustry","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/prindustry.com\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/135a0dbeede4bf0c02f151910aeec47217518d582ba2c94e519e94e9c9dd6365?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/135a0dbeede4bf0c02f151910aeec47217518d582ba2c94e519e94e9c9dd6365?s=96&d=mm&r=g","caption":"Jolanda_Prindustry"},"description":"Verhalenverteller | Bedrijfsjournalist | Communicatiemanager | Dagdromer | MKB | Printmedia | Marketing | IT. Jolanda is een ervaren communicatie-expert die boeiende berichten brengt daar waar de ontvanger ze leest.","url":"https:\/\/prindustry.com\/nl\/author\/jolanda_prindustry\/"}]}},"_links":{"self":[{"href":"https:\/\/prindustry.com\/nl\/wp-json\/wp\/v2\/posts\/40707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prindustry.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prindustry.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prindustry.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/prindustry.com\/nl\/wp-json\/wp\/v2\/comments?post=40707"}],"version-history":[{"count":0,"href":"https:\/\/prindustry.com\/nl\/wp-json\/wp\/v2\/posts\/40707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prindustry.com\/nl\/wp-json\/wp\/v2\/media\/14880"}],"wp:attachment":[{"href":"https:\/\/prindustry.com\/nl\/wp-json\/wp\/v2\/media?parent=40707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prindustry.com\/nl\/wp-json\/wp\/v2\/categories?post=40707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prindustry.com\/nl\/wp-json\/wp\/v2\/tags?post=40707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}