{"id":26697,"date":"2023-09-22T10:26:21","date_gmt":"2023-09-22T08:26:21","guid":{"rendered":"https:\/\/prindustry.com\/?p=26697"},"modified":"2024-01-25T15:33:34","modified_gmt":"2024-01-25T13:33:34","slug":"haal-het-maximale-uit-je-merkcommunicatie","status":"publish","type":"post","link":"https:\/\/prindustry.com\/nl\/haal-het-maximale-uit-je-merkcommunicatie\/","title":{"rendered":"Haal het maximale uit je merkcommunicatie!"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Bij goede merkcommunicatie hoort goede technologie. Een sterk merk begint met een duidelijke positionering naar de doelgroep. Digitale technologie\u00ebn helpen om deze merkboodschap op elk moment en via elk communicatiekanaal consistent over te brengen. De ultieme tool in je tech stack om dit te bereiken is de Brandportal.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Een optimale merkcommunicatie” font_container=”tag:h2|font_size:32px|text_align:left|color:%23172e4b” use_theme_fonts=”yes”][vc_column_text]Als merkeigenaar wil je een goede merkpositionering. Je zet daarvoor een herkenbaar design neer in alle visuele elementen van het bedrijf. De visitekaartjes, brochures, social media templates, website en het overige promotiemateriaal moeten allemaal dezelfde branding hebben. Op die manier vormen alle online en offline communicatiemiddelen een herkenbare merkformule die zorgt voor de gewenste merkbeleving. Met die formule wil je top-of-mind worden \u00e9n blijven bij je doelgroep. Merkcommunicatie is alles wat een bedrijf onderneemt om die merkvoorkeur te krijgen en behouden bij zijn doelgroep(en). Het merk effectief bij de doelgroep communiceren via alle marketingmiddelen. Er zijn vaak vele andere merken die dit net zo ijverig doen bij dezelfde doelgroepen. Het is dan ook belangrijk dat je niet alleen een goed merk en goede merkstrategie opstelt, maar deze ook consistent communiceert. Je zorgt voor een duurzame relatie met je doelgroep wanneer je een\u00a0 sterke communicatiekoers hebt en deze eenduidig uitdraagt. Daarbij moet je snel kunnen schakelen over alle diverse touchpoints naar je doelgroep om concurrenten voor te zijn.<\/p>\n

Dat klinkt eenvoudig, maar levert in de praktijk veel stress op voor marketeers. Zij moeten zorgen voor een goede merkcommunicatie via impactvolle touchpoints die zorgen voor een eenduidige merkbeleving. Alle communicatie-uitingen moeten op consistente wijze plaatsvinden in ge\u00efntegreerde campagnes via allerlei mediakanalen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”26722″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”26707″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Effectieve merkcommunicatie technologie” font_container=”tag:h2|font_size:32px|text_align:left|color:%23172e4b” use_theme_fonts=”yes”][vc_column_text]Er zijn slimme digitale technologie\u00ebn die helpen om merkcommunicatie te optimaliseren. Succesvolle merken maken doorlopend gebruik van die technologie\u00ebn. Van marketing automation en mailprogramma’s tot digitale beeldbanken en ontwerptools. Met de juiste technologie kun je op elk apparaat en op elk moment merkcommunicatie inzetten voor je doelgroep en hen de juiste merkuitingen voorschotelen. Klanten krijgen in een mum van tijd een ge\u00efntegreerde en gepersonaliseerde merkervaring gepresenteerd via alle kanalen.<\/p>\n

Het samenstellen van passende tech-stack is daarom belangrijk; het vormt de basis van je merkcommunicatieproces. Met de juiste technologie breng je je merkcommunicatie naar een hoger niveau.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Succesvolle merktechnologie: de Brandportal” font_container=”tag:h2|font_size:32px|text_align:left|color:%23172e4b” use_theme_fonts=”yes”][vc_column_text]De nummer \u00e9\u00e9n tip voor je tech-stack voor merkcommunicatie is de Brandportal. Met dit gecentraliseerde digitale platform beheer, bewerk en bestel je alle communicatiemiddelen vanaf elke locatie. Creatie- en bestelprocessen zijn volledig geautomatiseerd. Je verhoogt zo de effici\u00ebntie in het samenstellen en publiceren. Produceert snel alle online en offline communicatie. Zorgt voor merkconsistentie via huisstijltemplates. Bestelt drukwerk in een automatische orderflow.<\/p>\n

Deze software neemt een merkeigenaar alle operationele taken uit handen en koppelt met andere bedrijfssystemen. ERP of boekhoudsoftware, drukkerijen, een webshop of een ontwerptool. Het is een ecosysteem dat alle communicatieprocessen aan elkaar knoopt.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”26719″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”23438″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Bouwstenen Brandportal” font_container=”tag:h2|font_size:32px|text_align:left|color:%23172e4b” use_theme_fonts=”yes”][vc_column_text]De ultieme oplossing voor effectieve merkcommunicatie: de Brandportal<\/a>:<\/p>\n

    \n
  1. Editor met brand templates<\/li>\n
  2. Webshop met automatische orderflow<\/li>\n
  3. Gebruikersbeheer met rechten en rollen<\/li>\n
  4. Media Manager opslagbank<\/li>\n
  5. Budgetcontrole<\/li>\n
  6. Single Sign-On<\/li>\n<\/ol>\n

    Ontdek hoe deze Brandportal je merk kan versterken en alle communicatie in je organisatie kan automatiseren![\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-3″ icon_family=”none” text=”ONLINE DEMO AANVRAGEN” url=”https:\/\/prindustry.com\/nl\/online-demo-aanvragen\/”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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