{"id":21151,"date":"2022-03-10T16:38:30","date_gmt":"2022-03-10T14:38:30","guid":{"rendered":"https:\/\/prindustry.com\/how-do-pim-dam-and-brand-portal-software-differ\/"},"modified":"2025-10-24T17:05:19","modified_gmt":"2025-10-24T15:05:19","slug":"hoe-verschillen-pim-dam-en-brandportal-software","status":"publish","type":"post","link":"https:\/\/prindustry.com\/nl\/hoe-verschillen-pim-dam-en-brandportal-software\/","title":{"rendered":"Hoe verschillen PIM-, DAM- en Brandportal-software?"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Wat is het verschil tussen PIM, DAM en een Brandportal?” font_container=”tag:h2|font_size:34|text_align:left|color:%23172e4b” use_theme_fonts=”yes”][vc_column_text]Je bent niet de enige die zich dat afvraagt!<\/p>\n

PIM, DAM, Brandportal, snap jij eigenlijk wel het verschil? Er zijn vele soorten beschrijvingen van brand\/content management software. Wij geven je een vergelijking van de onderscheidende functionaliteiten van vier verschillende beheersystemen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_margin=”40″ top_margin_tablet=”40″ top_margin_phone=”20″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text]

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<\/td>PIM<\/th>DAM<\/th>Brandportal<\/th>Brandportal Prindustry<\/th>\n<\/tr>\n<\/thead>\n
Type product<\/td>Product Information Management<\/td>Digital Asset Management<\/td>Brand Management<\/td>Brand- en Inkoop Management<\/td>\n<\/tr>\n
Focus<\/td>Beheren van alle assets van producten voor de verkoop.<\/td>Beheer, opslag en delen van digitale assets.<\/td>Marketingmaterialen beheren en opmaken.<\/td>Marketingmaterialen beheren, opmaken en bestellen.<\/td>\n<\/tr>\n
Merkbeheer<\/td>Nee, een PIM is een database met productinfo (tekst en beeld).<\/td>Ja, mogelijk via koppeling met editor of Brandportal.<\/td>Ja, via huisstijl templates in de editor.<\/td>Ja, via huisstijl templates in de editor.<\/td>\n<\/tr>\n
Orderbeheer<\/td>Nee.<\/td>Nee.<\/td>Nee.<\/td>Ja, er is een marketing webshop met offerte-, budget- en facturatiemodules en er zijn geautomatiseerde koppelingen met drukwerkleveranciers.<\/td>\n<\/tr>\n
Softwareleveranciers<\/td>Perfion, Akeneo, Pimcore, ProPlanet, inRiver.<\/td>Kadanza, Bynder, Marvia, Frontify, MediaBeacon, Canto, Lytho.<\/td>Cordeo, Comrads, Bynder, De Toekomst, Brandware, Marvia, Sabern.<\/td>Prindustry.<\/td>\n<\/tr>\n
Verschil met andere systemen<\/td>Database met alle verkoopinformatie voor producten.<\/td>Een centrale opslagbank met allerlei digitale assets die gebruikt kunnen worden voor de marketing. Kan bron zijn voor PIM.<\/td>Centrale bron gericht op marketing content en merkbeheer. DAM kan een onderdeel zijn hiervan.<\/td>Gericht op merkbeheer, marketing content \u00e9n het inkopen van de drukwerk assets. De Brandportal is te verbinden met een PIM en DAM.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_margin=”40″ top_margin_tablet=”40″ top_margin_phone=”20″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_hidden-lg”][vc_column_text]Tip:<\/strong> Scroll naar rechts om de rest van de tabel te zien.[\/vc_column_text][vc_column_text]
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<\/td>PIM<\/th>DAM<\/th>Brandportal<\/th>Brandportal Prindustry<\/th>\n<\/tr>\n<\/thead>\n
Type product<\/td>Product Information Management<\/td>Digital Asset Management<\/td>Brand Management<\/td>Brand- en Inkoop Management<\/td>\n<\/tr>\n
Focus<\/td>Beheren van alle assets van producten voor de verkoop.<\/td>Beheer, opslag en delen van digitale assets.<\/td>Marketingmaterialen beheren en opmaken.<\/td>Marketingmaterialen beheren, opmaken en bestellen.<\/td>\n<\/tr>\n
Merkbeheer<\/td>Nee, een PIM is een database met productinfo (tekst en beeld).<\/td>Ja, mogelijk via koppeling met editor of Brandportal.<\/td>Ja, via huisstijl templates in de editor.<\/td>Ja, via huisstijl templates in de editor.<\/td>\n<\/tr>\n
Orderbeheer<\/td>Nee.<\/td>Nee.<\/td>Nee.<\/td>Ja, er is een marketing webshop met offerte-, budget- en facturatiemodules en er zijn geautomatiseerde koppelingen met drukwerkleveranciers.<\/td>\n<\/tr>\n
Softwareleveranciers<\/td>Perfion, Akeneo, Pimcore, ProPlanet, inRiver.<\/td>Kadanza, Bynder, Marvia, Frontify, MediaBeacon, Canto, Lytho.<\/td>Cordeo, Comrads, Bynder, De Toekomst, Brandware, Marvia, Sabern.<\/td>Prindustry.<\/td>\n<\/tr>\n
Verschil met andere systemen<\/td>Database met alle verkoopinformatie voor producten.<\/td>Een centrale opslagbank met allerlei digitale assets die gebruikt kunnen worden voor de marketing. Kan bron zijn voor PIM.<\/td>Centrale bron gericht op marketing content en merkbeheer. DAM kan een onderdeel zijn hiervan.<\/td>Gericht op merkbeheer, marketing content \u00e9n het inkopen van de drukwerk assets. De Brandportal is te verbinden met een PIM en DAM.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”1%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”24188″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”2%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”Brand management software inclusief inkoop” font_container=”tag:h3|font_size:34|text_align:left|color:%23172e4b” use_theme_fonts=”yes”][vc_column_text]Er zijn verschillende brand \/ content management softwareoplossingen die kunnen helpen bij het merkbeheer van jouw bedrijf. De Prindustry Brandportal<\/a>\u00a0is een centraal platform om het hele proces van merkcommunicatie te organiseren. Het beheer, de creatie en de inkoop van alle online en offline communicatieproducten.<\/p>\n

Deze Brandportal is aan de voorkant opgezet als webshop. Zo kan de gebruiker gemakkelijk de communicatieproducten (her)bestellen, online opmaken, de voorraad bekijken of een offerte aanvragen. Instellingen en bestellingen worden bewaard in elk persoonlijk account. Een beheerder kan in het backend systeem alles bepalen rondom de producten. Het assortiment, budgetbeheer, offertemodules, voorraden of designs.<\/p>\n

Prindustry heeft een jarenlange specialisatie in het ontwikkelen van web2print bestelplatforms. E\u00e9n van de sterkste punten van de software is daardoor dat het kan koppelen met drukwerkaanbieders. Zo krijg je een workflow voor het hele bestelproces van het drukwerk.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”1%” bottom_padding=”2%” top_margin=”1%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”36255″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”1%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”6 unieke kenmerken van de Prindustry Brandportal” font_container=”tag:h3|font_size:34|text_align:left|color:%23172e4b” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”1%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”save-time” row_name=”Save Time” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”small_depth” column_border_radius=”5px” column_link_target=”_blank” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” gradient_type=”default” column_link=”https:\/\/prindustry.com\/nl\/brandportal-oplossingen\/brandportal\/”][nectar_icon icon_family=”iconsmind” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Extra-Color-1″ icon_padding=”20px” icon_iconsmind=”iconsmind-Sync-Cloud”][vc_custom_heading text=”Online media en drukwerk in \u00e9\u00e9n platform” font_container=”tag:h4|font_size:20px|text_align:left|color:%23172e4b” use_theme_fonts=”yes”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”small_depth” 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vc_col-xs-12″][vc_custom_heading text=”Benieuwd naar meer?” font_container=”tag:h3|font_size:36px|text_align:left|color:%23172e4b” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” 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Wij plannen eenvoudig (online) een afspraak of demo met je in![\/vc_column_text][nectar_btn size=”medium” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”fontawesome” text=”CONTACTFORMULIER” margin_top=”20px” url=”https:\/\/prindustry.com\/nl\/contact\/” margin_right=”20px” icon_fontawesome=”fa fa-desktop”][nectar_btn size=”medium” button_style=”regular” button_color_2=”Accent-Color” icon_family=”fontawesome” text=”OF BEL ONS: (0031) 20 822 35 36″ margin_top=”10px” url=”tel:+31208223536″ icon_fontawesome=”fa fa-phone”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”22785″ image_size=”full” animation_type=”entrance” animation=”Grow In” hover_animation=”zoom-crop” alignment=”right” border_radius=”5px” box_shadow=”none” image_loading=”default” max_width=”110%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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