{"id":40708,"date":"2025-08-27T11:16:03","date_gmt":"2025-08-27T09:16:03","guid":{"rendered":"https:\/\/prindustry.com\/?p=40708"},"modified":"2025-11-06T14:48:36","modified_gmt":"2025-11-06T12:48:36","slug":"wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren","status":"publish","type":"post","link":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/","title":{"rendered":"Wie Sie Werbematerialien f\u00fcr Einzelhandelskampagnen effizient organisieren"},"content":{"rendered":"[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; bottom_padding=&#8220;3%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_custom_heading text=&#8220;Warum die Umsetzung von Einzelhandelskampagnen oft verz\u00f6gert wird&#8220; font_container=&#8220;tag:h2|text_align:left|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220;][divider line_type=&#8220;No Line&#8220;][vc_column_text]\n<p data-start=\"77\" data-end=\"460\"><strong>Einzelhandelskampagnen folgen oft Schlag auf Schlag. Dazu z\u00e4hlen Aktionen f\u00fcr saisonale Anl\u00e4sse, Produkteinf\u00fchrungen oder Sonderangebote. Begleitet werden diese Kampagnen von verschiedensten Kommunikationsmaterialien f\u00fcr den Innen- und Au\u00dfenbereich: Poster, Displays, Regalschilder oder Flyer. Sie m\u00fcssen rechtzeitig, im richtigen Format und im einheitlichen Markenstil bereitstehen.<\/strong><\/p>\n<p data-start=\"462\" data-end=\"819\">In der Praxis ist das oft schwierig. Die Kampagnenidee wird zwar vom Hauptsitz entwickelt, die Umsetzung liegt jedoch bei den einzelnen Filialen. Manche bestellen zu sp\u00e4t, andere \u00e4ndern die Materialien eigenst\u00e4ndig oder verwenden veraltete Versionen. Das Marketingteam wird mit vielen Einzelanfragen konfrontiert und verliert wertvolle Zeit mit Korrekturen.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#fafafa&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;3%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_custom_heading text=&#8220;H\u00e4ufige Herausforderungen im Retail-Marketing&#8220; font_container=&#8220;tag:h3|font_size:34px|text_align:center|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#fafafa&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;2%&#8220; bottom_padding=&#8220;3%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;3\/5&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"20px\" data-alignment=\"left\"> \n<ul>\n<li data-start=\"73\" data-end=\"157\">Poster werden lokal angepasst \u2013 mit falschen Farben oder Botschaften als Ergebnis.<\/li>\n<li data-start=\"160\" data-end=\"249\">Eine Kampagne startet zu sp\u00e4t, weil Druckmaterialien nicht rechtzeitig bestellt wurden.<\/li>\n<li data-start=\"252\" data-end=\"336\">Verschiedene Filialen verwenden unterschiedliche Versionen desselben Werbemittels.<\/li>\n<li data-start=\"339\" data-end=\"424\">Das Marketingteam verbringt zu viel Zeit mit manuellen Bestellungen oder Erkl\u00e4rungen.<\/li>\n<\/ul>\n <\/div>[vc_column_text]\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:59fc354a-d38f-40fa-ad4e-1dc9498e3d13-26\" data-testid=\"conversation-turn-54\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ae6de413-ebd1-4a1f-aab2-7d0483dea43e\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"252\" data-is-last-node=\"\" data-is-only-node=\"\">Einzelhandelsmarken wollen schnell agieren und gleichzeitig konsistent kommunizieren. Daf\u00fcr braucht es einen Prozess, der Geschwindigkeit mit Struktur verbindet \u2013 sodass Filialen eigenst\u00e4ndig arbeiten k\u00f6nnen, ohne von den Markenrichtlinien abzuweichen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8220;padding-1-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;top-left&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/5&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][image_with_animation image_url=&#8220;19281&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;center&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;3%&#8220; bottom_padding=&#8220;3%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_custom_heading text=&#8220;Eine Plattform als Basis f\u00fcr die Retail-Kommunikation&#8220; font_container=&#8220;tag:h3|font_size:34px|text_align:left|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220;][divider line_type=&#8220;No Line&#8220;][vc_column_text]\n<p data-start=\"0\" data-end=\"559\">Ein <a href=\"https:\/\/prindustry.com\/de\/brand-portal-software\/\" target=\"_blank\" rel=\"noopener\">Brandportal<\/a> bietet die ideale L\u00f6sung. Es handelt sich um eine Online-Plattform, auf der alle Marketingmaterialien zentral verwaltet, aber lokal zur Anpassung und Bestellung bereitgestellt werden. Filialen k\u00f6nnen eigenst\u00e4ndig POS-Materialien ausw\u00e4hlen, filialbezogene Informationen oder Aktionspreise eingeben und direkt Bestellungen aufgeben. Die Vorlagen sind mit festen Farben, Schriftarten und Logos vorkonfiguriert, um eine einheitliche Markenpr\u00e4sentation sicherzustellen. Druckfertige Dateien werden automatisch an den richtigen Lieferanten gesendet.<\/p>\n<p data-start=\"561\" data-end=\"856\" data-is-last-node=\"\" data-is-only-node=\"\">Im Portal lassen sich au\u00dferdem Benutzerrollen und Budgets definieren, sodass Sie genau steuern k\u00f6nnen, wer was bearbeiten oder bestellen darf. Auch Bestandsverwaltung und Lieferantenanbindungen sind m\u00f6glich \u2013 f\u00fcr eine nahtlose Verbindung von Kommunikation und Logistik in einem zentralen System.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; bottom_padding=&#8220;3%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/6&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_video link=&#8220;https:\/\/youtu.be\/vmnAPe7oJBg?si=JVkClK01705QvgdM&#8220; align=&#8220;center&#8220;][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/6&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#fafafa&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;4%&#8220; constrain_group_1=&#8220;yes&#8220; bottom_padding=&#8220;4%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; id=&#8220;save-time&#8220; row_name=&#8220;Save Time&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220; gradient_type=&#8220;default&#8220;][vc_column column_padding=&#8220;padding-3-percent&#8220; column_padding_tablet=&#8220;no-extra-padding&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;right&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/4&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;39774&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In From Left&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;right&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;5px&#8220; box_shadow=&#8220;medium_depth&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;165%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][vc_column column_padding=&#8220;padding-3-percent&#8220; column_padding_tablet=&#8220;no-extra-padding&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;left&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;3\/4&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_custom_heading text=&#8220;Anpassung an aktuelle Retail-Trends&#8220; font_container=&#8220;tag:h3|text_align:left|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1756289725115{margin-bottom: 30px !important;}&#8220;][vc_column_text]\n<p data-start=\"0\" data-end=\"293\">Der Einzelhandel ver\u00e4ndert sich rasant. Kundinnen und Kunden erwarten ein einheitliches Markenerlebnis \u2013 sowohl online als auch im Gesch\u00e4ft. Lokale Kampagnen werden immer personalisierter, w\u00e4hrend der Zeitdruck stetig steigt. Gleichzeitig bleibt eine konsistente Markenidentit\u00e4t unverzichtbar.\u00a0Ein Brandportal hilft dabei, auf diese Trends zu reagieren. Es erm\u00f6glicht lokale Personalisierung, ohne die Markenvorgaben zu verletzen. Die Plattform f\u00fcgt sich nahtlos in eine Omnichannel-Strategie ein, in der Print, digitale Kommunikation und Daten in einem integrierten Workflow zusammenlaufen.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#ffffff&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;4%&#8220; constrain_group_1=&#8220;yes&#8220; bottom_padding=&#8220;4%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; id=&#8220;save-time&#8220; row_name=&#8220;Save Time&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220; gradient_type=&#8220;default&#8220;][vc_column column_padding=&#8220;padding-3-percent&#8220; column_padding_tablet=&#8220;no-extra-padding&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;right&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;3\/4&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_custom_heading text=&#8220;Automatisierung des Retail-Marketings&#8220; font_container=&#8220;tag:h3|text_align:left|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1756289774398{margin-bottom: 30px !important;}&#8220;][vc_column_text css_animation=&#8220;none&#8220;]Immer mehr Einzelhandelsunternehmen entscheiden sich daf\u00fcr, ihre Marketingprozesse zu automatisieren. Durch die Standardisierung von Workflows und die Anbindung von Druckprozessen an zentrale Systeme lassen sich wertvolle Zeit und Ressourcen sparen. Ein Brandportal erm\u00f6glicht eine vollst\u00e4ndige Automatisierung des Retail-Marketings \u2013 von der Gestaltung bis zur Bestellung \u2013 mit weniger Fehlern und mehr Kontrolle.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8220;padding-3-percent&#8220; column_padding_tablet=&#8220;no-extra-padding&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;left&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/4&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;35881&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In From Right&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;5px&#8220; box_shadow=&#8220;medium_depth&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;165%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#fafafa&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;4%&#8220; constrain_group_1=&#8220;yes&#8220; bottom_padding=&#8220;4%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; id=&#8220;save-time&#8220; row_name=&#8220;Save Time&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220; gradient_type=&#8220;default&#8220;][vc_column column_padding=&#8220;padding-3-percent&#8220; column_padding_tablet=&#8220;no-extra-padding&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;right&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/4&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;39565&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In From Left&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;right&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;5px&#8220; box_shadow=&#8220;medium_depth&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;165%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][vc_column column_padding=&#8220;padding-3-percent&#8220; column_padding_tablet=&#8220;no-extra-padding&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;left&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;3\/4&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_custom_heading text=&#8220;Zentrale Verwaltung von Drucksachen und Markenmaterialien&#8220; font_container=&#8220;tag:h3|text_align:left|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1756289804952{margin-bottom: 30px !important;}&#8220;][vc_column_text]Anstatt einzelne Anfragen per E-Mail oder Tabellenkalkulation zu bearbeiten, bietet ein Brandportal einen zentralen Ort zur Verwaltung aller Markenmaterialien im Einzelhandel. Alle Filialen greifen auf dieselbe Quelle f\u00fcr ihre Marketingunterlagen zu. Gedruckte Materialien werden direkt \u00fcber das Portal bestellt, wobei alle Vorlagen automatisch den Markenrichtlinien entsprechen.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;3%&#8220; bottom_padding=&#8220;2%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_custom_heading text=&#8220;Die Vorteile eines Brandportals auf einen Blick:&#8220; font_container=&#8220;tag:h2|font_size:34px|text_align:center|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; bottom_padding=&#8220;3%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;padding-3-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;right&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;3\/5&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][nectar_icon_list animate=&#8220;true&#8220; color=&#8220;Extra-Color-2&#8243; direction=&#8220;vertical&#8220; icon_size=&#8220;medium&#8220; icon_style=&#8220;border&#8220;][nectar_icon_list_item icon_type=&#8220;numerical&#8220; text_full_html=&#8220;simple&#8220; title=&#8220;List Item&#8220; id=&#8220;1762433229931-1&#8243; header=&#8220;Schnelle Verf\u00fcgbarkeit von Kampagnen in allen Filialen&#8220; tab_id=&#8220;1762433229932-5&#8243;][\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8220;numerical&#8220; text_full_html=&#8220;simple&#8220; title=&#8220;List Item&#8220; id=&#8220;1762433229951-7&#8243; header=&#8220;Prindustry Marketeer zei: Konsistente Markenidentit\u00e4t durch feste Vorlagen&#8220; tab_id=&#8220;1762433229951-3&#8243;][\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8220;numerical&#8220; text_full_html=&#8220;simple&#8220; title=&#8220;List Item&#8220; id=&#8220;1762433229967-10&#8243; header=&#8220;Prindustry Marketeer zei: Effiziente Umsetzung ohne zus\u00e4tzlichen Aufwand f\u00fcr das Marketingteam&#8220; tab_id=&#8220;1762433229968-9&#8243;][\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8220;numerical&#8220; text_full_html=&#8220;simple&#8220; title=&#8220;List Item&#8220; id=&#8220;1762433229983-5&#8243; header=&#8220;Transparenz \u00fcber Bestellungen, Budgets und Lagerbest\u00e4nde pro Filiale&#8220; tab_id=&#8220;1762433229984-4&#8243;][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][vc_column column_padding=&#8220;padding-2-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;top-left&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/5&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][image_with_animation image_url=&#8220;42886&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;center&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;150%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#fafafa&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;3%&#8220; constrain_group_1=&#8220;yes&#8220; bottom_padding=&#8220;3%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; id=&#8220;save-time&#8220; row_name=&#8220;Save Time&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220; gradient_type=&#8220;default&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;no-extra-padding&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;right&#8220; bottom_margin=&#8220;1%&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_custom_heading text=&#8220;Einzelh\u00e4ndler, die es bereits nutzen&#8220; font_container=&#8220;tag:h2|font_size:34px|text_align:center|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1756289919422{margin-bottom: 30px !important;}&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;padding-2-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;small_depth&#8220; column_border_radius=&#8220;5px&#8220; column_link_target=&#8220;_self&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_custom_heading text=&#8220;Telekommunikationsunternehmen&#8220; font_container=&#8220;tag:h3|text_align:center|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1756289957736{margin-bottom: 30px !important;}&#8220;][image_with_animation image_url=&#8220;5899&#8243; image_size=&#8220;portfolio-thumb&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; img_link_target=&#8220;_blank&#8220; border_radius=&#8220;5px&#8220; box_shadow=&#8220;small_depth&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220; img_link=&#8220;https:\/\/prindustry.com\/de\/cases\/partnerschaft-mit-arvato-bertelsmann-fuer-ein-telekommunikationsunternehmen\/&#8220;][divider line_type=&#8220;No Line&#8220;][vc_column_text css_animation=&#8220;none&#8220;]\n<p data-start=\"0\" data-end=\"407\">Arvato nutzt ein Brandportal f\u00fcr einen gro\u00dfen Telekommunikationsanbieter, um alle Materialien f\u00fcr die Filialen schnell und einheitlich bereitzustellen. Jede Filiale kann eigenst\u00e4ndig aktualisierte Preisschilder drucken und Werbematerialien bestellen, w\u00e4hrend Arvato den gesamten Prozess koordiniert und verwaltet. Das spart Zeit und verhindert fehlerhafte Bestellungen.<\/p>\n[\/vc_column_text][nectar_btn size=&#8220;medium&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;none&#8220; text=&#8220;CASE: TELEKOMMUNIKATION&#8220; url=&#8220;https:\/\/prindustry.com\/de\/cases\/partnerschaft-mit-arvato-bertelsmann-fuer-ein-telekommunikationsunternehmen\/&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;padding-2-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;small_depth&#8220; column_border_radius=&#8220;5px&#8220; column_link_target=&#8220;_self&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_custom_heading text=&#8220;Augenpflege-Marke Alcon&#8220; font_container=&#8220;tag:h3|text_align:center|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1756289975227{margin-bottom: 30px !important;}&#8220;][image_with_animation image_url=&#8220;40382&#8243; image_size=&#8220;portfolio-thumb&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; img_link_target=&#8220;_blank&#8220; border_radius=&#8220;5px&#8220; box_shadow=&#8220;small_depth&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220; img_link=&#8220;https:\/\/prindustry.com\/de\/cases\/altorffer-und-prindustry-buendeln-ihre-kraefte-fuer-das-bestellportal-von-alcon\/&#8220;][divider line_type=&#8220;No Line&#8220;][vc_column_text css_animation=&#8220;none&#8220;]\n<p data-start=\"360\" data-end=\"686\">Auch Alcon setzt ein Brandportal gezielt f\u00fcr Marketingkampagnen und Instore-Kommunikation ein. Ihre Produkte sind bei Optikern und Apotheken erh\u00e4ltlich. Dort kann das Personal mit festen Vorlagen im Portal ganz einfach Werbematerialien personalisieren und bestellen. Alcon beh\u00e4lt als Markeninhaber dabei stets die volle Kontrolle.<\/p>\n[\/vc_column_text][nectar_btn size=&#8220;medium&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;none&#8220; text=&#8220;CASE: ALCON&#8220; url=&#8220;https:\/\/prindustry.com\/de\/cases\/altorffer-und-prindustry-buendeln-ihre-kraefte-fuer-das-bestellportal-von-alcon\/&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;3%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_custom_heading text=&#8220;M\u00f6chten Sie das Brandportal selbst ausprobieren?&#8220; font_container=&#8220;tag:h3|font_size:34px|text_align:left|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220;][vc_column_text]M\u00f6chten Sie sehen, wie das in Ihrem Unternehmen funktioniert? Fordern Sie eine kostenlose Demo des Brandportals an.[\/vc_column_text][nectar_btn size=&#8220;medium&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;none&#8220; text=&#8220;DEMO ANFORDERN&#8220; url=&#8220;https:\/\/prindustry.com\/de\/online-demo-anfordern\/&#8220;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; bottom_padding=&#8220;3%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":14882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":{"0":"post-40708","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-2-de"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie Sie Werbematerialien f\u00fcr Einzelhandelskampagnen verwalten<\/title>\n<meta name=\"description\" content=\"So verwalten Sie Retail-Marketingmaterialien schneller \u2013 markenkonform, fehlerfrei und zentral f\u00fcr alle Standorte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Sie Werbematerialien f\u00fcr Einzelhandelskampagnen verwalten\" \/>\n<meta property=\"og:description\" content=\"So verwalten Sie Retail-Marketingmaterialien schneller \u2013 markenkonform, fehlerfrei und zentral f\u00fcr alle Standorte.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/\" \/>\n<meta property=\"og:site_name\" content=\"Prindustry | Software Brandportals &amp; Webshops | We love to connect\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Prindustry\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-27T09:16:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T12:48:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/03\/Header-Retail-Branche-Brandportal-Prindustry-5@05x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jolanda_Prindustry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@prindustry\" \/>\n<meta name=\"twitter:site\" content=\"@prindustry\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jolanda_Prindustry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"10\u00a0Minuten\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wie Sie Werbematerialien f\u00fcr Einzelhandelskampagnen verwalten","description":"So verwalten Sie Retail-Marketingmaterialien schneller \u2013 markenkonform, fehlerfrei und zentral f\u00fcr alle Standorte.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/","og_locale":"de_DE","og_type":"article","og_title":"Wie Sie Werbematerialien f\u00fcr Einzelhandelskampagnen verwalten","og_description":"So verwalten Sie Retail-Marketingmaterialien schneller \u2013 markenkonform, fehlerfrei und zentral f\u00fcr alle Standorte.","og_url":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/","og_site_name":"Prindustry | Software Brandportals &amp; Webshops | We love to connect","article_publisher":"https:\/\/www.facebook.com\/Prindustry\/","article_published_time":"2025-08-27T09:16:03+00:00","article_modified_time":"2025-11-06T12:48:36+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/03\/Header-Retail-Branche-Brandportal-Prindustry-5@05x-scaled.jpg","type":"image\/jpeg"}],"author":"Jolanda_Prindustry","twitter_card":"summary_large_image","twitter_creator":"@prindustry","twitter_site":"@prindustry","twitter_misc":{"Verfasst von":"Jolanda_Prindustry","Gesch\u00e4tzte Lesezeit":"10\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/#article","isPartOf":{"@id":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/"},"author":{"name":"Jolanda_Prindustry","@id":"https:\/\/prindustry.com\/de\/#\/schema\/person\/3befcaabb24ea4ea2dc368ec4cff0b68"},"headline":"Wie Sie Werbematerialien f\u00fcr Einzelhandelskampagnen effizient organisieren","datePublished":"2025-08-27T09:16:03+00:00","dateModified":"2025-11-06T12:48:36+00:00","mainEntityOfPage":{"@id":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/"},"wordCount":4632,"image":{"@id":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/#primaryimage"},"thumbnailUrl":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/03\/Header-Retail-Branche-Brandportal-Prindustry-5@05x-scaled.jpg","articleSection":["Blog"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/","url":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/","name":"Wie Sie Werbematerialien f\u00fcr Einzelhandelskampagnen verwalten","isPartOf":{"@id":"https:\/\/prindustry.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/#primaryimage"},"image":{"@id":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/#primaryimage"},"thumbnailUrl":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/03\/Header-Retail-Branche-Brandportal-Prindustry-5@05x-scaled.jpg","datePublished":"2025-08-27T09:16:03+00:00","dateModified":"2025-11-06T12:48:36+00:00","author":{"@id":"https:\/\/prindustry.com\/de\/#\/schema\/person\/3befcaabb24ea4ea2dc368ec4cff0b68"},"description":"So verwalten Sie Retail-Marketingmaterialien schneller \u2013 markenkonform, fehlerfrei und zentral f\u00fcr alle Standorte.","breadcrumb":{"@id":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/#primaryimage","url":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/03\/Header-Retail-Branche-Brandportal-Prindustry-5@05x-scaled.jpg","contentUrl":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/03\/Header-Retail-Branche-Brandportal-Prindustry-5@05x-scaled.jpg","width":2560,"height":1707,"caption":"Header Retail Branche Brandportal Prindustry (5)@0,5x"},{"@type":"BreadcrumbList","@id":"https:\/\/prindustry.com\/de\/wie-sie-werbematerialien-fuer-einzelhandelskampagnen-effizient-organisieren\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prindustry.com\/de\/"},{"@type":"ListItem","position":2,"name":"Wie Sie Werbematerialien f\u00fcr Einzelhandelskampagnen effizient organisieren"}]},{"@type":"WebSite","@id":"https:\/\/prindustry.com\/de\/#website","url":"https:\/\/prindustry.com\/de\/","name":"Prindustry | Software Brandportals &amp; Webshops | We love to connect","description":"We love to connect","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prindustry.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/prindustry.com\/de\/#\/schema\/person\/3befcaabb24ea4ea2dc368ec4cff0b68","name":"Jolanda_Prindustry","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/prindustry.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/135a0dbeede4bf0c02f151910aeec47217518d582ba2c94e519e94e9c9dd6365?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/135a0dbeede4bf0c02f151910aeec47217518d582ba2c94e519e94e9c9dd6365?s=96&d=mm&r=g","caption":"Jolanda_Prindustry"},"description":"Verhalenverteller | Bedrijfsjournalist | Communicatiemanager | Dagdromer | MKB | Printmedia | Marketing | IT. Jolanda is een ervaren communicatie-expert die boeiende berichten brengt daar waar de ontvanger ze leest.","url":"https:\/\/prindustry.com\/de\/author\/jolanda_prindustry\/"}]}},"_links":{"self":[{"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/posts\/40708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/comments?post=40708"}],"version-history":[{"count":0,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/posts\/40708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/media\/14882"}],"wp:attachment":[{"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/media?parent=40708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/categories?post=40708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/tags?post=40708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}