{"id":21152,"date":"2022-11-10T16:38:30","date_gmt":"2022-11-10T14:38:30","guid":{"rendered":"https:\/\/prindustry.com\/how-do-pim-dam-and-brand-portal-software-differ\/"},"modified":"2025-03-06T13:07:39","modified_gmt":"2025-03-06T11:07:39","slug":"wie-unterscheiden-sich-pim-dam-und-markenportal-software","status":"publish","type":"post","link":"https:\/\/prindustry.com\/de\/wie-unterscheiden-sich-pim-dam-und-markenportal-software\/","title":{"rendered":"Unterschiede zwischen PIM, DAM und Markenportal"},"content":{"rendered":"[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_custom_heading text=“Was ist der Unterschied zwischen PIM-, DAM- und Markenportal-Software?“ font_container=“tag:h2|font_size:34|text_align:left|color:%23172e4b“ use_theme_fonts=“yes“][vc_column_text]Sie sind nicht der Einzige, der sich das fragt!<\/p>\n

PIM, DAM, Markenportal – verstehen Sie den Unterschied? Es gibt viele Arten von Beschreibungen f\u00fcr Marken-\/Content-Management-Software. Wir geben Ihnen einen Vergleich der unterschiedlichen Funktionalit\u00e4ten von vier verschiedenen Managementsystemen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_margin=“40″ top_margin_tablet=“40″ top_margin_phone=“20″ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ advanced_gradient_angle=“0″ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ gradient_type=“default“ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_column_text]

\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t
<\/td>PIM<\/th>DAM<\/th>Brand Portal<\/th>Brand Portal Prindustry<\/th>\n<\/tr>\n<\/thead>\n
Typ Produkt
\r\n<\/td>		Product Information Management<\/td>Digital Asset Management<\/td>Markenmanagement<\/td>Marken- und Einkaufsmanagement<\/td>\n<\/tr>\n
Schwerpunkt<\/td>Verwaltung aller Assets der f\u00fcr den Verkauf bestimmten Produkte.
\r\n<\/td>		Verwaltung, Speicherung und gemeinsame Nutzung digitaler Best\u00e4nde.
\r\n<\/td>		Verwaltung und Formatierung von Marketingmaterialien.<\/td>Verwalten, Formatieren und Bestellen von Marketingmaterial.<\/td>\n<\/tr>\n
Markenmanagement<\/td>Nein, ein PIM ist eine Datenbank mit Produktinformationen (Text und Bilder).
\r\n<\/td>		Ja, m\u00f6glich \u00fcber eine Verkn\u00fcpfung zum Editor oder Brand Portal.
\r\n<\/td>		Ja, \u00fcber Corporate-Identity-Vorlagen in einem Editor.
\r\n<\/td>		Ja, \u00fcber Corporate-Identity-Vorlagen in einem Editor.
\r\n<\/td>\n<\/tr>\n
Auftragsmanagement<\/td>Nein.<\/td>Nein.<\/td>Nein.<\/td>Ja, es gibt einen Marketing-Webshop mit Angebots-, Budget- und Rechnungsstellungsmodul sowie Einkaufsverbindungen zu Druckereiunternehmen.<\/td>\n<\/tr>\n
Software-Anbieter
\r\n<\/td>		Perfion, Akeneo, Pimcore, ProPlanet, inRiver.<\/td>Kadanza, Bynder, Marvia, Frontify, MediaBeacon, Canto, Lytho.<\/td>Cordeo, Comrads, Bynder, Brandware, Marvia, Sabern.<\/td>Prindustry.<\/td>\n<\/tr>\n
Unterschied zu anderen Systemen
\r\n<\/td>		Datenbank mit allen Verkaufsinformationen f\u00fcr Produkte.
\r\n<\/td>		Ein zentraler Aufbewahrungsort f\u00fcr alle Arten von digitalen Assets, die unter anderem f\u00fcr das Marketing genutzt werden k\u00f6nnen. Kann Quelle f\u00fcr PIM sein.
\r\n<\/td>		Zentrale Ressource f\u00fcr Marketinginhalte und Markenmanagement. DAM kann ein Teil davon sein.
\r\n<\/td>		Der Schwerpunkt lag auf Markenmanagement, Marketinginhalten UND dem Kauf von Druckerzeugnissen. Das Brand Portal kann mit einem PIM und DAM verbunden werden.
\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_margin=“40″ top_margin_tablet=“40″ top_margin_phone=“20″ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ advanced_gradient_angle=“0″ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ gradient_type=“default“ offset=“vc_hidden-lg“][vc_column_text]Tipp<\/strong>: Scrollen Sie nach rechts, um den Rest der Tabelle zu sehen.[\/vc_column_text][vc_column_text]
\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t
<\/td>PIM<\/th>DAM<\/th>Brand Portal<\/th>Brand Portal Prindustry<\/th>\n<\/tr>\n<\/thead>\n
Typ Produkt
\r\n<\/td>		Product Information Management<\/td>Digital Asset Management<\/td>Markenmanagement<\/td>Marken- und Einkaufsmanagement<\/td>\n<\/tr>\n
Schwerpunkt<\/td>Verwaltung aller Assets der f\u00fcr den Verkauf bestimmten Produkte.
\r\n<\/td>		Verwaltung, Speicherung und gemeinsame Nutzung digitaler Best\u00e4nde.
\r\n<\/td>		Verwaltung und Formatierung von Marketingmaterialien.<\/td>Verwalten, Formatieren und Bestellen von Marketingmaterial.<\/td>\n<\/tr>\n
Markenmanagement<\/td>Nein, ein PIM ist eine Datenbank mit Produktinformationen (Text und Bilder).
\r\n<\/td>		Ja, m\u00f6glich \u00fcber eine Verkn\u00fcpfung zum Editor oder Brand Portal.
\r\n<\/td>		Ja, \u00fcber Corporate-Identity-Vorlagen in einem Editor.
\r\n<\/td>		Ja, \u00fcber Corporate-Identity-Vorlagen in einem Editor.
\r\n<\/td>\n<\/tr>\n
Auftragsmanagement<\/td>Nein.<\/td>Nein.<\/td>Nein.<\/td>Ja, es gibt einen Marketing-Webshop mit Angebots-, Budget- und Rechnungsstellungsmodul sowie Einkaufsverbindungen zu Druckereiunternehmen.<\/td>\n<\/tr>\n
Software-Anbieter
\r\n<\/td>		Perfion, Akeneo, Pimcore, ProPlanet, inRiver.<\/td>Kadanza, Bynder, Marvia, Frontify, MediaBeacon, Canto, Lytho.<\/td>Cordeo, Comrads, Bynder, Brandware, Marvia, Sabern.<\/td>Prindustry.<\/td>\n<\/tr>\n
Unterschied zu anderen Systemen
\r\n<\/td>		Datenbank mit allen Verkaufsinformationen f\u00fcr Produkte.
\r\n<\/td>		Ein zentraler Aufbewahrungsort f\u00fcr alle Arten von digitalen Assets, die unter anderem f\u00fcr das Marketing genutzt werden k\u00f6nnen. Kann Quelle f\u00fcr PIM sein.
\r\n<\/td>		Zentrale Ressource f\u00fcr Marketinginhalte und Markenmanagement. DAM kann ein Teil davon sein.
\r\n<\/td>		Der Schwerpunkt lag auf Markenmanagement, Marketinginhalten UND dem Kauf von Druckerzeugnissen. Das Brand Portal kann mit einem PIM und DAM verbunden werden.
\r\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ bottom_padding=“1%“ top_margin=“1%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“30362″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ top_margin=“2%“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ advanced_gradient_angle=“0″ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“ gradient_type=“default“][vc_custom_heading text=“Markenverwaltungssoftware inklusive Beschaffung“ font_container=“tag:h3|font_size:34|text_align:left|color:%23172e4b“ use_theme_fonts=“yes“][vc_column_text]Es gibt verschiedene Marken-\/Inhaltsmanagement-Softwarel\u00f6sungen, die Ihnen bei der Markenf\u00fchrung Ihres Unternehmens helfen k\u00f6nnen. Das Prindustry Brand Portal ist eine zentrale Plattform zur Organisation des gesamten Prozesses der Markenkommunikation. Die Verwaltung, Erstellung und Beschaffung aller Online- und Offline-Kommunikationsprodukte.<\/p>\n

Dieses Brand Portal<\/a> ist auf dem Frontend als Webshop aufgebaut. So kann der Nutzer Kommunikationsprodukte einfach (nach)bestellen, online formatieren, den Bestand einsehen oder ein Angebot anfordern. Einstellungen und Bestellungen werden in jedem pers\u00f6nlichen Konto gespeichert. Im Backend-System kann ein Administrator alles rund um die Produkte bestimmen. Das Sortiment, die Budgetverwaltung, die Angebotsmodule, der Lagerbestand oder die Designs.<\/p>\n

Prindustry hat sich seit Jahren auf die Entwicklung von web2print-Bestellplattformen spezialisiert. Einer der st\u00e4rksten Punkte der Software ist daher, dass sie sich mit Druckdienstleistern verbinden kann. So erhalten Sie einen Workflow f\u00fcr den gesamten Druckauftragsprozess.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“2%“ bottom_padding=“1%“ top_margin=“1%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“20079″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][\/vc_column][\/vc_row][vc_row type=“full_width_background“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“1%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_custom_heading text=“6 einzigartige Merkmale des Prindustry Brand Portals“ font_container=“tag:h3|font_size:34|text_align:left|color:%23172e4b“ use_theme_fonts=“yes“][\/vc_column][\/vc_row][vc_row type=“full_width_background“ 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