{"id":21018,"date":"2022-11-10T11:34:30","date_gmt":"2022-11-10T09:34:30","guid":{"rendered":"https:\/\/prindustry.com\/communications-in-healthcare-from-one-digital-source\/"},"modified":"2025-07-07T14:39:23","modified_gmt":"2025-07-07T12:39:23","slug":"kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle","status":"publish","type":"post","link":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/","title":{"rendered":"Gesundheitskommunikation aus einer digitalen Quelle"},"content":{"rendered":"[vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;1%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h2>Digitalisierung des Marketings im Gesundheitswesen braucht Verbesserungen<\/h2>\n<p><!--more-->[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]<strong>Die Gesundheitsbranche steht vor gro\u00dfen Herausforderungen. Personalmangel, steigende Gesundheitskosten und eine Krise, deren Ende noch nicht absehbar ist. Gleichzeitig nehmen die technologischen Entwicklungen zu und k\u00f6nnen positiv zur Bew\u00e4ltigung der Herausforderungen beitragen. Vor allem bei den Kommunikationsprozessen kann eine digitalisierte Plattform den Fachkr\u00e4ften im Gesundheitswesen gro\u00dfen Komfort bieten.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;1%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Technologische Entwicklungen spielen im Gesundheitswesen eine immer gr\u00f6\u00dfere Rolle. Sie helfen dem Gesundheitspersonal, effizienter zu arbeiten.\u00a0Beispiele sind Domotik (technische Hilfsmittel), Robotik (Pflegeroboter) und E-Health (Online-Pflegedienste). Die Kommunikation mit Kunden und Partnern ist zunehmend datengesteuert, personalisiert und erfolgt \u00fcber mobile Ger\u00e4te.<\/p>\n<p>Obwohl es bereits viele Initiativen in diesem Bereich gibt und die Corona-Krise den technologischen Innovationen einen gro\u00dfen Schub gegeben hat, gibt es noch viel Raum f\u00fcr Verbesserungen in Bezug auf die Digitalisierung der Kommunikation.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;13648&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]In vielen Organisationen des Gesundheitswesens gibt es einen fragmentierten Kommunikationsprozess. Hier eine Brosch\u00fcre oder ein PDF, dort ein Brief oder ein Social-Media-Banner. Oft existieren verschiedene Dateien und Versionen nebeneinander. Au\u00dferdem werden sie oft von verschiedenen Mitarbeitern und Abteilungen verwaltet. Auf diese Weise fehlt Ihnen die Kontrolle \u00fcber die Nutzer von Kommunikationsmaterialien. Infolgedessen fehlt Ihnen m\u00f6glicherweise auch eine einheitliche Beschaffung dieser Materialien. Au\u00dferdem k\u00f6nnen die Medien nach eigenem Gusto gestaltet werden, was zu einem Verlust der Corporate Identity f\u00fchrt. Die Pflege der richtigen Corporate Identity ist f\u00fcr eine starke Marke unerl\u00e4sslich. Als Gesundheitsdienstleister m\u00fcssen Sie sich als starke Marke positionieren, um f\u00fcr potenzielle und bestehende Kunden, Mitarbeiter und Partner attraktiv zu sein.<\/p>\n<p>Daher ist es wichtig, in der gesamten Kommunikation konsistent, kontrolliert und einheitlich aufzutreten.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_custom_heading text=&#8220;Zu einer zentralen Kommunikationsplattform&#8220; font_container=&#8220;tag:h3|text_align:left&#8220; use_theme_fonts=&#8220;yes&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Wie erreichen Sie einen \u00fcberschaubaren und einfacheren Kommunikationsprozess? Mit einer zentralen, digitalen Quelle, die die Grundlage f\u00fcr alle Online- und Offline-Assets bildet.<\/p>\n<p>Ein <a href=\"https:\/\/prindustry.com\/de\/brand-portal-gesundheitssektor\/\" target=\"_blank\" rel=\"noopener\">Brand Portal<\/a> ist eine solche zentrale Kommunikationsplattform. Mit einem Brand Portal kann eine Gesundheitseinrichtung die Verwaltung, \u00c4nderung und Bestellung aller Kommunikationsmaterialien bequem digital organisieren. Sie steuern alle Print-, Social- und Online-Medien \u00fcber die Plattform.<\/p>\n<p>Ein Brand Portal bringt einen enormen Online-Effizienzschub:[\/vc_column_text][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/3&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;14342&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<ul>\n<li><strong>Eine Quelle<\/strong>: Ein Markenportal bietet der Gesundheitseinrichtung einen Ort, an dem alle Mitteilungen erstellt und von den verschiedenen Mitarbeitern geordnet werden k\u00f6nnen.<\/li>\n<li><strong>24\/7 Zugang<\/strong>: Sie k\u00f6nnen jederzeit und von jedem Ort aus auf die Offline- und Online-Kommunikationsausdr\u00fccke zugreifen.<\/li>\n<li><strong>Verwaltbare Benutzereinstellungen<\/strong>: Das Portal arbeitet mit Rollen und Rechten. Sie bestimmen, wer welche Funktionalit\u00e4ten nutzen darf, so dass der Output \u00fcberschaubar ist.<\/li>\n<li><strong>Branding<\/strong>: Durch feste Formate und Vorlagen k\u00f6nnen alle Mitarbeiter im Rahmen der Corporate Identity arbeiten. Sie k\u00f6nnen selbst Anpassungen vornehmen, so dass weder Zeit noch Budget verloren gehen.<\/li>\n<li><strong>Konnektivit\u00e4t<\/strong>: Ein Brand Portal l\u00e4sst sich bequem mit allen m\u00f6glichen Systemen verbinden, so dass Sie Ihren gesamten Kommunikationsprozess online abwickeln k\u00f6nnen: von der Angebotserstellung bis zur Rechnungsstellung.<\/li>\n<li><strong>Online \u00fand Druck<\/strong>: Sie k\u00f6nnen das Portal mit Druckdienstleistern verkn\u00fcpfen und die Angebotserstellung und Beschaffung automatisieren.<\/li>\n<\/ul>\n<p>M\u00f6chten Sie mehr erfahren? Fordern Sie eine <a href=\"https:\/\/prindustry.com\/de\/demo-brand-portal\/\" target=\"_blank\" rel=\"noopener\">Demo<\/a> des Prindustry Brand Portals an![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;none&#8220; equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;4%&#8220; bottom_padding=&#8220;6%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220; gradient_type=&#8220;default&#8220;][vc_column column_padding=&#8220;padding-10-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color=&#8220;#efefef&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;5px&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;7\/12&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; gradient_type=&#8220;default&#8220;][vc_row_inner column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bottom_padding=&#8220;10&#8243; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; offset=&#8220;vc_col-lg-11 vc_col-md-11 vc_col-xs-12&#8243;][vc_custom_heading text=&#8220;M\u00f6chten Sie mehr \u00fcber unsere Software erfahren?&#8220; font_container=&#8220;tag:h2|font_size:36px|text_align:left|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; offset=&#8220;vc_col-lg-11 vc_col-md-11 vc_col-xs-12&#8243;][vc_column_text css=&#8220;.vc_custom_1746531115714{padding-right: 10% !important;}&#8220;]\n<p class=\"\" data-start=\"120\" data-end=\"183\">Wir erz\u00e4hlen Ihnen gerne mehr \u00fcber die Prindustry-Software.<\/p>\n<p>Unsere Software-Experten vereinbaren unkompliziert einen (Online-)Termin mit Ihnen.[\/vc_column_text][nectar_btn size=&#8220;medium&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;fontawesome&#8220; text=&#8220;ZUM KONTAKTFORMULAR&#8220; margin_top=&#8220;20px&#8220; url=&#8220;https:\/\/prindustry.com\/de\/kontakt\/&#8220; margin_right=&#8220;20px&#8220; icon_fontawesome=&#8220;fa fa-wpforms&#8220;][nectar_btn size=&#8220;medium&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;fontawesome&#8220; text=&#8220;ONLINE-DEMO ANFORDERN&#8220; margin_top=&#8220;20px&#8220; url=&#8220;https:\/\/prindustry.com\/de\/online-demo-anfordern\/&#8220; margin_right=&#8220;20px&#8220; icon_fontawesome=&#8220;fa fa-desktop&#8220;][nectar_btn size=&#8220;medium&#8220; button_style=&#8220;regular&#8220; button_color_2=&#8220;Accent-Color&#8220; icon_family=&#8220;fontawesome&#8220; text=&#8220;DIREKT PRINDUSTRY ANRUFEN&#8220; margin_top=&#8220;10px&#8220; url=&#8220;tel:+31208223536&#8243; icon_fontawesome=&#8220;fa fa-phone&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;5\/12&#8243; tablet_width_inherit=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_spacing=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;5px&#8220; column_link_target=&#8220;_self&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;22785&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Grow In&#8220; hover_animation=&#8220;zoom-crop&#8220; alignment=&#8220;right&#8220; border_radius=&#8220;5px&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;110%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;1%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":21205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,88],"tags":[],"class_list":{"0":"post-21018","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-2-de","8":"category-brandportal-2-de"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog | Gesundheitskommunikation aus einer digitalen Quelle<\/title>\n<meta name=\"description\" content=\"Das Gesundheitswesen steht vor gro\u00dfen Herausforderungen. Technologische Entwicklungen k\u00f6nnen helfen, wie eine digitale Kommunikationsplattform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog | Gesundheitskommunikation aus einer digitalen Quelle\" \/>\n<meta property=\"og:description\" content=\"Das Gesundheitswesen steht vor gro\u00dfen Herausforderungen. Technologische Entwicklungen k\u00f6nnen helfen, wie eine digitale Kommunikationsplattform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/\" \/>\n<meta property=\"og:site_name\" content=\"Prindustry | Software Brandportals &amp; Webshops | We love to connect\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Prindustry\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-10T09:34:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T12:39:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/11\/Blog-Zorg-Brandportal-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1222\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jolanda_Prindustry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@prindustry\" \/>\n<meta name=\"twitter:site\" content=\"@prindustry\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jolanda_Prindustry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\u00a0Minuten\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog | Gesundheitskommunikation aus einer digitalen Quelle","description":"Das Gesundheitswesen steht vor gro\u00dfen Herausforderungen. Technologische Entwicklungen k\u00f6nnen helfen, wie eine digitale Kommunikationsplattform.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/","og_locale":"de_DE","og_type":"article","og_title":"Blog | Gesundheitskommunikation aus einer digitalen Quelle","og_description":"Das Gesundheitswesen steht vor gro\u00dfen Herausforderungen. Technologische Entwicklungen k\u00f6nnen helfen, wie eine digitale Kommunikationsplattform.","og_url":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/","og_site_name":"Prindustry | Software Brandportals &amp; Webshops | We love to connect","article_publisher":"https:\/\/www.facebook.com\/Prindustry\/","article_published_time":"2022-11-10T09:34:30+00:00","article_modified_time":"2025-07-07T12:39:23+00:00","og_image":[{"width":1222,"height":1280,"url":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/11\/Blog-Zorg-Brandportal-1.png","type":"image\/png"}],"author":"Jolanda_Prindustry","twitter_card":"summary_large_image","twitter_creator":"@prindustry","twitter_site":"@prindustry","twitter_misc":{"Verfasst von":"Jolanda_Prindustry","Gesch\u00e4tzte Lesezeit":"5\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/#article","isPartOf":{"@id":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/"},"author":{"name":"Jolanda_Prindustry","@id":"https:\/\/prindustry.com\/de\/#\/schema\/person\/3befcaabb24ea4ea2dc368ec4cff0b68"},"headline":"Gesundheitskommunikation aus einer digitalen Quelle","datePublished":"2022-11-10T09:34:30+00:00","dateModified":"2025-07-07T12:39:23+00:00","mainEntityOfPage":{"@id":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/"},"wordCount":2619,"image":{"@id":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/#primaryimage"},"thumbnailUrl":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/11\/Blog-Zorg-Brandportal-1.png","articleSection":["Blog","Brandportal"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/","url":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/","name":"Blog | Gesundheitskommunikation aus einer digitalen Quelle","isPartOf":{"@id":"https:\/\/prindustry.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/#primaryimage"},"image":{"@id":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/#primaryimage"},"thumbnailUrl":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/11\/Blog-Zorg-Brandportal-1.png","datePublished":"2022-11-10T09:34:30+00:00","dateModified":"2025-07-07T12:39:23+00:00","author":{"@id":"https:\/\/prindustry.com\/de\/#\/schema\/person\/3befcaabb24ea4ea2dc368ec4cff0b68"},"description":"Das Gesundheitswesen steht vor gro\u00dfen Herausforderungen. Technologische Entwicklungen k\u00f6nnen helfen, wie eine digitale Kommunikationsplattform.","breadcrumb":{"@id":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/#primaryimage","url":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/11\/Blog-Zorg-Brandportal-1.png","contentUrl":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/11\/Blog-Zorg-Brandportal-1.png","width":1222,"height":1280,"caption":"Blog Zorg Brandportal (1)"},{"@type":"BreadcrumbList","@id":"https:\/\/prindustry.com\/de\/kommunikation-im-gesundheitswesen-aus-einer-digitalen-quelle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prindustry.com\/de\/"},{"@type":"ListItem","position":2,"name":"Gesundheitskommunikation aus einer digitalen Quelle"}]},{"@type":"WebSite","@id":"https:\/\/prindustry.com\/de\/#website","url":"https:\/\/prindustry.com\/de\/","name":"Prindustry | Software Brandportals &amp; Webshops | We love to connect","description":"We love to connect","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prindustry.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/prindustry.com\/de\/#\/schema\/person\/3befcaabb24ea4ea2dc368ec4cff0b68","name":"Jolanda_Prindustry","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/prindustry.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/135a0dbeede4bf0c02f151910aeec47217518d582ba2c94e519e94e9c9dd6365?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/135a0dbeede4bf0c02f151910aeec47217518d582ba2c94e519e94e9c9dd6365?s=96&d=mm&r=g","caption":"Jolanda_Prindustry"},"description":"Verhalenverteller | Bedrijfsjournalist | Communicatiemanager | Dagdromer | MKB | Printmedia | Marketing | IT. Jolanda is een ervaren communicatie-expert die boeiende berichten brengt daar waar de ontvanger ze leest.","url":"https:\/\/prindustry.com\/de\/author\/jolanda_prindustry\/"}]}},"_links":{"self":[{"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/posts\/21018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/comments?post=21018"}],"version-history":[{"count":0,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/posts\/21018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/media\/21205"}],"wp:attachment":[{"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/media?parent=21018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/categories?post=21018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/tags?post=21018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}