{"id":20176,"date":"2022-09-22T14:16:23","date_gmt":"2022-09-22T12:16:23","guid":{"rendered":"https:\/\/prindustry.com\/blog-a-platform-for-printing-branding-and-engagement\/"},"modified":"2024-11-27T11:51:16","modified_gmt":"2024-11-27T09:51:16","slug":"blog-eine-plattform-fuer-druck-branding-und-engagement","status":"publish","type":"post","link":"https:\/\/prindustry.com\/de\/blog-eine-plattform-fuer-druck-branding-und-engagement\/","title":{"rendered":"Plattform f\u00fcr Druck, Branding & Engagement"},"content":{"rendered":"[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]\n

Eine multifunktionale SaaS-Plattform<\/h2>\n

<\/p>\n

Die Prindustry-Plattform bietet viele M\u00f6glichkeiten und Verbindungen rund um die (Druck-)Kommunikation. Entdecken Sie in diesem Blog einige Anwendungen, mit denen Sie Ihr eigenes ma\u00dfgeschneidertes Webportal erstellen k\u00f6nnen. F\u00fcr den Druck, das Branding oder die Einbindung von Partnern![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]\n

Druckplattform f\u00fcr grafische Webshops<\/h3>\n

Der heutige Markt besteht zunehmend aus Menschen, die sich online orientieren, um Produkte und Dienstleistungen zu kaufen. Viele traditionelle Druckereien stellen daher (teilweise) auf eine Online-Druckerei um. Eine gute Druckerei k\u00fcmmert sich um das gesamte Management rund um die Online-Bestellungen. Inklusive Preiskalkulationen, Datei-Uploads und Design-Tools. Genau das bietet die Plattform von Prindustry mit dem WhiteLabelShop<\/a>. Whitelabel bedeutet in diesem Fall zweierlei: Sie richten den Shop entsprechend Ihrer Corporate Identity ein und die Auftr\u00e4ge, die Sie an angeschlossene Produzenten auslagern, gehen whitelabel an den Endkunden. Das Ziel von Prindustry ist es, grafischen Unternehmern zu helfen, ihr digitales Gesch\u00e4ft mit Leichtigkeit zu gestalten. Prindustry ist ein reines IT-Unternehmen, das mit Hilfe von Software die Verbindung zwischen Grafikern und Herstellern herstellt. Der Shop-Betreiber arbeitet v\u00f6llig unabh\u00e4ngig.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“2\/3″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Richard Koek betreibt seit 2016 eine Druckerei \u00fcber die Prindustry-Plattform. Sie bietet ihm vor allem f\u00fcr seine lokalen Kunden einen Mehrwert: „Besonders das Backend mit dem Marktplatz ist fantastisch. Es ist ein echter Marktplatz mit Angebot und Nachfrage. Man kann nach seinem Bedarf suchen und aus mehreren Anbietern f\u00fcr dieses Produkt ausw\u00e4hlen. Damit kann ich viel mehr f\u00fcr meine Kunden erledigen.“ Der Webshop ist in erster Linie dazu da, Kunden auf lokaler Ebene anzulocken. Ohne Webshop wird man nicht mehr ernst genommen, aber Richard bietet als Vermittler den pers\u00f6nlichen Service, der so wertvoll ist: „Die Kunden finden es oft schwierig, eine Bestellung online einzugeben. Ich gebe das einfach f\u00fcr sie ein.“[\/vc_column_text][\/vc_column][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“19904″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]\n

Kommunikationsplattform f\u00fcr Markenportale<\/h3>\n

\u00dcber unsere SaaS-Plattform richten wir auch Markenportale f\u00fcr Unternehmen wie Kindergarden, Vodafone oder die Stadt Antwerpen ein. Ein solches Brandportal ist n\u00fctzlich f\u00fcr die Markenf\u00fchrung von Unternehmen mit vielen Standorten und viel Kommunikation. Mit einem Brand Portal<\/a> kann ein Unternehmen die Verwaltung, Anpassung und Bestellung aller Kommunikationsmaterialien bequem digital organisieren. Komplett mit Login, verschiedenen Rechten und Rollen, Design in Corporate Identity-Vorlagen und einem Budget- oder Inventarmodul. Das System ist die einzige Quelle der Wahrheit f\u00fcr alle, die mit der Marke zu tun haben.<\/p>\n

Ein Brand Portal kann direkt von einem Markeninhaber erworben werden, aber wir arbeiten auch regelm\u00e4\u00dfig mit unseren Grafikpartnern f\u00fcr diese Markeninhaber.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“2\/3″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Zum Beispiel bei Nicky Smid von Smid Media Solutions, der unsere Brandportale f\u00fcr seine Gro\u00dfkunden zur Entlastung der Marketingabteilungen einsetzt: „F\u00fcr eine Kinderbetreuungseinrichtung haben wir nach dem besten Brand Portal gesucht und sind bei Prindustry gelandet. Angefangen hat es als Bestellsystem f\u00fcr die Unternehmenskleidung, aber jetzt dient es der Organisation der gesamten Markenkommunikation. Die \u00fcber 60 Standortleiter k\u00f6nnen Produkte in ihrem eigenen Markenportal und von ihrem eigenen Standort aus bestellen und anpassen. Die Anpassung erfolgt innerhalb von Vorlagen mit festen Corporate-Identity-Elementen. Auf diese Weise kann sich die Zentrale darauf verlassen, dass alle Ausdrucksformen im gleichen Look and Feel gehalten sind.“[\/vc_column_text][\/vc_column][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“19907″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]\n

Engagement-Plattform f\u00fcr Partnerportale<\/h3>\n

Sie k\u00f6nnen die Prindustry-Plattform auch als Engagement-Portal<\/a> nutzen. Das bedeutet, dass Sie mit Hilfe von Aktivit\u00e4ten auf der Plattform Relationen zu Ihnen verbinden. Sie k\u00f6nnen die Plattform zum Beispiel mit Geschenken und Werbematerialien ausstatten, die Sie bestellen und an Ihre Kontakte verteilen k\u00f6nnen. F\u00fcr jeden Nutzer des Portals k\u00f6nnen Sie genau festlegen, welches Budget er erh\u00e4lt. Dieses kann er dann frei f\u00fcr die Produkte innerhalb seiner eigenen Plattform ausgeben. \u00dcber ein Bestandsmodul k\u00f6nnen die Nutzer sehen, ob die gew\u00fcnschten Produkte vorr\u00e4tig sind.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“2\/3″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Arvato arbeitet mit Prindustry f\u00fcr verschiedene Arten von Portalen, wie z. B. ein Engagement-Portal: „Die Happy Partner Shops sind Portale f\u00fcr die Kundenbetreuer eines Telekommunikationsunternehmens. In ihrem eigenen Portal k\u00f6nnen sie ihre Kunden unterst\u00fctzen. Das sind die Wiederverk\u00e4ufer des Unternehmens. Der Kundenbetreuer kann Geschenke f\u00fcr sie bestellen. Blumen, Karten oder Torten. Das Inventarmodul h\u00e4lt die Anzahl der verf\u00fcgbaren Artikel fest. Jedem Kundenbetreuer wird ein Budget zugewiesen. Auf diese Weise kann er kontrollieren, wie viel er ausgeben kann.[\/vc_column_text][\/vc_column][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/3″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“35527″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]\n

Plattform live in Aktion!<\/h3>\n

Sind Sie neugierig, diese multifunktionale Plattform in Aktion zu sehen? Schauen Sie sich die Plattform bei einer Demo genauer an! Wir k\u00f6nnen dies ganz einfach online und ma\u00dfgeschneidert auf Ihre Bed\u00fcrfnisse planen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_btn size=“large“ open_new_tab=“true“ button_style=“regular“ button_color_2=“Accent-Color“ icon_family=“none“ text=“ONLINE-DEMO BUCHEN“ url=“https:\/\/prindustry.com\/de\/online-demo-anfordern\/“][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“…<\/p>\n","protected":false},"author":2,"featured_media":21184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,88,90],"tags":[],"class_list":{"0":"post-20176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-2-de","8":"category-brandportal-2-de","9":"category-whitelabelshop-2-de"},"yoast_head":"\nBlog | Eine Plattform f\u00fcr Druck, Branding und Engagement<\/title>\n<meta name=\"description\" content=\"Erfahren Sie mehr \u00fcber die vielseitige Prindustry-Plattform in diesem Blog. 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