{"id":19406,"date":"2022-08-16T17:25:26","date_gmt":"2022-08-16T15:25:26","guid":{"rendered":"https:\/\/prindustry.com\/five-tips-for-rock-solid-brand-communication\/"},"modified":"2022-11-11T14:48:00","modified_gmt":"2022-11-11T12:48:00","slug":"5-tipps-fuer-eine-solide-markenkommunikation","status":"publish","type":"post","link":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/","title":{"rendered":"5 Tipps f\u00fcr eine solide Markenkommunikation"},"content":{"rendered":"[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]\n

Der Prozess der Markenkommunikation<\/h2>\n

<\/p>\n

Jedes Unternehmen ist bestrebt, sich als starke Marke zu pr\u00e4sentieren. Viele Unternehmen verbringen viel Zeit damit, eine starke Markenidentit\u00e4t zu entwickeln. Das ist aber nur der Anfang eines Prozesses. Man muss st\u00e4ndig daran arbeiten, seine Marke zu pflegen. Und das ist in der realen Welt mit all den verschiedenen Mitarbeitern, Standorten oder Ausdrucksformen gar nicht so einfach!<\/p>\n

Wie k\u00f6nnen Sie diesen Kommunikationsprozess effizienter gestalten? Wie k\u00f6nnen Sie die Botschaft mit dem richtigen Kommunikationsmedium und dem richtigen Branding an alle Ihre Zielgruppen weitergeben?<\/p>\n

In diesem Blog finden Sie f\u00fcnf Tipps f\u00fcr eine solide visuelle Markenkommunikation![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_custom_heading text=“TIPP 1: Konsistenz als Grundlage“ font_container=“tag:h3|text_align:left“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Die Konsistenz einer Marke ist die Grundlage jeder starken Marke. Konsistenz ist erforderlich, um ein starkes Markenimage zu erhalten. Ein Branding, das von der Corporate Identity abweicht, schadet der Glaubw\u00fcrdigkeit der Marke. Daher sollte die gesamte Kommunikation immer gleich sein und im Einklang mit der definierten Markenidentit\u00e4t stehen.<\/p>\n

Es ist hilfreich, einen Rahmen f\u00fcr Ihre Markenkommunikation zu dokumentieren, damit jeder, der mit der Marke arbeitet, wei\u00df, welche Richtlinien festgelegt sind. In einem Handbuch k\u00f6nnen Sie zum Beispiel die Richtlinien f\u00fcr die Corporate Identity festhalten. Was ist das Logo, das Farbschema oder die anderen visuellen Elemente, die Teil der Marke sind?[\/vc_column_text][\/vc_column][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“17519″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Stellen Sie sicher, dass Sie dieses Markenhandbuch vorher an der Realit\u00e4t messen. Lassen sich die definierten Richtlinien auf den Druck \u00fcbertragen? Ein Corporate-Identity-Element kann auf einem Flyer anders aussehen als auf einer Flagge. Und manchmal unterst\u00fctzen Printmedien den gew\u00e4hlten Markenstil nicht.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_custom_heading text=“TIPP 2. Prozesse zentralisieren“ font_container=“tag:h3|text_align:left“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Oft existieren mehrere Dateien und Versionen nebeneinander. Oft werden sie auch von verschiedenen Mitarbeitern oder Abteilungen verwaltet. Mit einer zentralen Quelle k\u00f6nnen Sie die gesamte Kommunikation von einer Plattform aus verwalten.<\/p>\n

Innerhalb einer solchen Plattform k\u00f6nnen Sie den Erstellungs- und Bestellprozess zentralisieren, so dass Sie die volle Kontrolle \u00fcber die Markenkommunikation behalten. Das bedeutet nicht, dass es nur eine Person gibt, die f\u00fcr die Prozesse verantwortlich ist. Sie k\u00f6nnen verschiedene Rollen und Rechte f\u00fcr die Benutzer definieren. Jeder Nutzer erh\u00e4lt ein Konto mit pers\u00f6nlichen Einstellungen. Es gibt Benutzer, die bestellen und gestalten k\u00f6nnen, und Administratoren, die weiteren Zugriff auf Einstellungen wie Bestell-, Angebots- und Lagerverwaltung sowie Budgetierung erhalten.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_custom_heading text=“TIPP 3. Flexible Markenrahmen“ font_container=“tag:h3|text_align:left“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Ein urspr\u00fcngliches Kommunikationsdesign wird oft ge\u00e4ndert. Mit einem anderen Text, Datum, Sprache oder Bild. Normalerweise beauftragen Unternehmen daf\u00fcr einen Designer. Das kostet zus\u00e4tzliche Zeit und Geld, vor allem bei kleinen Anpassungen, aber wenn die Mitarbeiter dies selbst tun, k\u00f6nnen Fehler in den Entw\u00fcrfen auftreten.<\/p>\n

Mit Markenvorlagen k\u00f6nnen die Benutzer die Materialien selbst anpassen. Bestimmte Corporate-Identity-Elemente sind fest vorgegeben, z. B. die Farben oder die Schriftart.\u00a0Innerhalb dieses Rahmens k\u00f6nnen sie mit Text oder Bildern variieren. Die Mitarbeiter erstellen im Handumdrehen Marketingmaterialien im richtigen Branding. Sie m\u00fcssen sich nicht mehr an die Zentrale oder einen Designer wenden.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“18787″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ hover_animation=“none“ alignment=““ img_link_large=“yes“ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][\/vc_column][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“19372″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ hover_animation=“none“ alignment=““ img_link_large=“yes“ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“1%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_custom_heading text=“TIPP 4. Verbinden Sie Online- und Offline-Kommunikation“ font_container=“tag:h3|text_align:left“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Der Markt verlangt nach Offline- und Online-Kommunikation. Sie brauchen verschiedene Markenausdr\u00fccke f\u00fcr verschiedene Kan\u00e4le. Manchmal f\u00fcr soziale Medien, manchmal f\u00fcr einen Flyer. Oft werden die Ausdr\u00fccke in einer Kampagne zusammengef\u00fchrt.<\/p>\n

Mit einer guten Bearbeitungssoftware k\u00f6nnen Sie Ausgaben sowohl f\u00fcr Print- als auch f\u00fcr digitale Medien erstellen. F\u00fcr den Offline-Druck erhalten Sie eine druckfertige PDF-Datei, die direkt in die Produktion gehen kann. F\u00fcr die Online-Kommunikation werden oft Ausdrucke in verschiedenen Formaten ben\u00f6tigt. Ein Banner, ein Beitrag oder eine Story f\u00fcr Instagram hat andere Dimensionen als f\u00fcr LinkedIn. Ein Editor kann aus einer intelligenten Vorlage dynamische Formate f\u00fcr alle Plattformen erzeugen.<\/p>\n

Alle Dateien werden automatisch gespeichert, so dass Sie sie beim n\u00e4chsten Mal leicht anpassen und wiederverwenden k\u00f6nnen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_custom_heading text=“TIPP 5: Automatisieren und integrieren Sie so viel wie m\u00f6glich“ font_container=“tag:h3|text_align:left“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Um den gesamten Prozess der Markenkommunikation praktikabel und erschwinglich zu halten, ist Automatisierung ein Muss. Die Automatisierung dient dazu, Prozesse zu vereinfachen und zu verk\u00fcrzen. Mit einer automatisierten Plattform k\u00f6nnen Sie alle Prozesse miteinander verkn\u00fcpfen. Der Design-Editor, die Verwaltung f\u00fcr den gesamten Kommunikationsprozess, ERP-, DAM- oder Finanzsoftware oder Verbindungen mit Druckereien.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]Mit einem zentralen \u00d6kosystem k\u00f6nnen Sie die gesamte Markenkommunikation verwalten, erstellen und ver\u00f6ffentlichen. Sie erhalten eine integrierte Infrastruktur, um die Zusammenarbeit in Teams so effizient wie m\u00f6glich zu gestalten. Eine solche zentrale Quelle kann intern und extern genutzt werden. Intern f\u00fcr Kollegen wie Marketingmitarbeiter oder Standortleiter und extern f\u00fcr Stakeholder wie Werbeagenturen oder Druckereien. Jedem dieser Nutzer k\u00f6nnen unterschiedliche Einstellungen zugewiesen werden.<\/p>\n

Das System ist die Single Source of Truth f\u00fcr alle, die mit der Marke zu tun haben.[\/vc_column_text][\/vc_column][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“19081″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ hover_animation=“none“ alignment=““ img_link_large=“yes“ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]\n

Eine zentrale Plattform: Das Markenportal<\/h3>\n

Das Prindustry Brand Portal<\/a> vereint alle f\u00fcnf Tipps bequem in einer SaaS-Plattform. Es ist der zentrale Ort, um den gesamten Prozess der Markenkommunikation zu organisieren; vom Design bis zur Bestellung. Voraussetzung daf\u00fcr ist eine konsistente Anwendung der Marke.<\/p>\n

Es gibt ein einziges zentrales Verwaltungssystem mit dezentralen Bestell-, Bearbeitungs- und Personalisierungsm\u00f6glichkeiten durch verschiedene Mitarbeiter. Ideal f\u00fcr Organisationen mit mehreren Standorten oder Abteilungen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“18522″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][\/vc_column][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/2″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][image_with_animation image_url=“18684″ image_size=“full“ animation_type=“entrance“ animation=“Fade In“ hover_animation=“none“ alignment=““ border_radius=“none“ box_shadow=“none“ image_loading=“default“ max_width=“100%“ max_width_mobile=“default“][\/vc_column][\/vc_row][vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ top_padding=“2%“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ advanced_gradient_angle=“0″ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“ gradient_type=“default“ shape_type=““][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][nectar_btn size=“large“ open_new_tab=“true“ button_style=“regular“ button_color_2=“Accent-Color“ icon_family=“none“ text=“FRAGEN? WIR HELFEN IHNEN GERNE!“ url=“https:\/\/prindustry.com\/de\/kontakt\/“][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“…<\/p>\n","protected":false},"author":2,"featured_media":21187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,88],"tags":[],"class_list":{"0":"post-19406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-2-de","8":"category-brandportal-2-de"},"yoast_head":"\nBlog | 5 Tipps f\u00fcr eine solide Markenkommunikation<\/title>\n<meta name=\"description\" content=\"In diesem Blog erhalten Sie f\u00fcnf Tipps f\u00fcr eine solide visuelle Markenkommunikation! Wie k\u00f6nnen Sie all diese Prozesse miteinander verbinden?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog | 5 Tipps f\u00fcr eine solide Markenkommunikation\" \/>\n<meta property=\"og:description\" content=\"In diesem Blog erhalten Sie f\u00fcnf Tipps f\u00fcr eine solide visuelle Markenkommunikation! Wie k\u00f6nnen Sie all diese Prozesse miteinander verbinden?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/\" \/>\n<meta property=\"og:site_name\" content=\"Prindustry | Software Brandportals & Webshops | We love to connect\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Prindustry\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-16T15:25:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-11T12:48:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/08\/question-mark-gc6b6abd33_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jolanda_Prindustry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@prindustry\" \/>\n<meta name=\"twitter:site\" content=\"@prindustry\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jolanda_Prindustry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"9\u00a0Minuten\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog | 5 Tipps f\u00fcr eine solide Markenkommunikation","description":"In diesem Blog erhalten Sie f\u00fcnf Tipps f\u00fcr eine solide visuelle Markenkommunikation! Wie k\u00f6nnen Sie all diese Prozesse miteinander verbinden?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/","og_locale":"de_DE","og_type":"article","og_title":"Blog | 5 Tipps f\u00fcr eine solide Markenkommunikation","og_description":"In diesem Blog erhalten Sie f\u00fcnf Tipps f\u00fcr eine solide visuelle Markenkommunikation! Wie k\u00f6nnen Sie all diese Prozesse miteinander verbinden?","og_url":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/","og_site_name":"Prindustry | Software Brandportals & Webshops | We love to connect","article_publisher":"https:\/\/www.facebook.com\/Prindustry\/","article_published_time":"2022-08-16T15:25:26+00:00","article_modified_time":"2022-11-11T12:48:00+00:00","og_image":[{"width":1920,"height":960,"url":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/08\/question-mark-gc6b6abd33_1920.jpg","type":"image\/jpeg"}],"author":"Jolanda_Prindustry","twitter_card":"summary_large_image","twitter_creator":"@prindustry","twitter_site":"@prindustry","twitter_misc":{"Verfasst von":"Jolanda_Prindustry","Gesch\u00e4tzte Lesezeit":"9\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/#article","isPartOf":{"@id":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/"},"author":{"name":"Jolanda_Prindustry","@id":"https:\/\/prindustry.com\/de\/#\/schema\/person\/3befcaabb24ea4ea2dc368ec4cff0b68"},"headline":"5 Tipps f\u00fcr eine solide Markenkommunikation","datePublished":"2022-08-16T15:25:26+00:00","dateModified":"2022-11-11T12:48:00+00:00","mainEntityOfPage":{"@id":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/"},"wordCount":4011,"image":{"@id":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/#primaryimage"},"thumbnailUrl":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/08\/question-mark-gc6b6abd33_1920.jpg","articleSection":["Blog","Brandportal"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/","url":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/","name":"Blog | 5 Tipps f\u00fcr eine solide Markenkommunikation","isPartOf":{"@id":"https:\/\/prindustry.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/#primaryimage"},"image":{"@id":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/#primaryimage"},"thumbnailUrl":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/08\/question-mark-gc6b6abd33_1920.jpg","datePublished":"2022-08-16T15:25:26+00:00","dateModified":"2022-11-11T12:48:00+00:00","author":{"@id":"https:\/\/prindustry.com\/de\/#\/schema\/person\/3befcaabb24ea4ea2dc368ec4cff0b68"},"description":"In diesem Blog erhalten Sie f\u00fcnf Tipps f\u00fcr eine solide visuelle Markenkommunikation! Wie k\u00f6nnen Sie all diese Prozesse miteinander verbinden?","breadcrumb":{"@id":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/#primaryimage","url":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/08\/question-mark-gc6b6abd33_1920.jpg","contentUrl":"https:\/\/prindustry.com\/wp-content\/uploads\/2022\/08\/question-mark-gc6b6abd33_1920.jpg","width":1920,"height":960,"caption":"Tips voor communicatie branding"},{"@type":"BreadcrumbList","@id":"https:\/\/prindustry.com\/de\/5-tipps-fuer-eine-solide-markenkommunikation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prindustry.com\/de\/"},{"@type":"ListItem","position":2,"name":"5 Tipps f\u00fcr eine solide Markenkommunikation"}]},{"@type":"WebSite","@id":"https:\/\/prindustry.com\/de\/#website","url":"https:\/\/prindustry.com\/de\/","name":"Prindustry | Software Brandportals & Webshops | We love to connect","description":"We love to connect","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prindustry.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/prindustry.com\/de\/#\/schema\/person\/3befcaabb24ea4ea2dc368ec4cff0b68","name":"Jolanda_Prindustry","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/135a0dbeede4bf0c02f151910aeec47217518d582ba2c94e519e94e9c9dd6365?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/135a0dbeede4bf0c02f151910aeec47217518d582ba2c94e519e94e9c9dd6365?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/135a0dbeede4bf0c02f151910aeec47217518d582ba2c94e519e94e9c9dd6365?s=96&d=mm&r=g","caption":"Jolanda_Prindustry"},"description":"Verhalenverteller | Bedrijfsjournalist | Communicatiemanager | Dagdromer | MKB | Printmedia | Marketing | IT. Jolanda is een ervaren communicatie-expert die boeiende berichten brengt daar waar de ontvanger ze leest.","url":"https:\/\/prindustry.com\/de\/author\/jolanda_prindustry\/"}]}},"_links":{"self":[{"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/posts\/19406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/comments?post=19406"}],"version-history":[{"count":0,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/posts\/19406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/media\/21187"}],"wp:attachment":[{"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/media?parent=19406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/categories?post=19406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prindustry.com\/de\/wp-json\/wp\/v2\/tags?post=19406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}