{"id":55917,"date":"2026-08-19T16:13:54","date_gmt":"2026-08-19T14:13:54","guid":{"rendered":"https:\/\/prindustry.com\/?page_id=55917"},"modified":"2026-08-19T16:28:35","modified_gmt":"2026-08-19T14:28:35","slug":"markenkommunikation-konsistent-halten","status":"publish","type":"page","link":"https:\/\/prindustry.com\/de\/praxisbeispiele\/markenkommunikation-konsistent-halten\/","title":{"rendered":"Praxisbeispiel: Markenverantwortliche"},"content":{"rendered":"[vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; row_position_desktop=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; 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text_direction=&#8220;default&#8220;]\n<p dir=\"ltr\">Sie arbeiten f\u00fcr eine Organisation mit mehreren Standorten oder Teams und einem hohen Kommunikationsvolumen. Sie wollen einen einheitlichen Markenauftritt, aber im Alltag ist genau das selten einfach:<\/p>\n<ul dir=\"ltr\">\n<li>Kolleg:innen erstellen eigene Materialien in Canva oder Word, weil das schneller geht. Das Ergebnis: Materialien, die vom Corporate Design abweichen.<\/li>\n<li>Ihnen fehlt der \u00dcberblick dar\u00fcber, was Standorte oder Teams erstellen, bestellen und ausgeben.<\/li>\n<li>Sie werden mit denselben Fragen \u00fcberh\u00e4uft: Wo liegt dieses Foto, wie bestelle ich das, was darf ich auf Social Media posten?<\/li>\n<li>Sie arbeiten mit mehreren getrennten Systemen f\u00fcr Gestaltung, Bestellung und Verwaltung, was einfache Aufgaben unn\u00f6tig umst\u00e4ndlich macht.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8220;padding-4-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;left&#8220; flex_gap_desktop=&#8220;10px&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; 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column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220; column_padding_type=&#8220;default&#8220; content_layout=&#8220;default&#8220;][vc_custom_heading text=&#8220;Warum ein Styleguide allein nicht reicht&#8220; font_container=&#8220;tag:h3|font_size:38px|text_align:left|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1787148991479{margin-bottom: 30px !important;}&#8220;][vc_column_text css=&#8220;&#8220; text_direction=&#8220;default&#8220;]\n<p dir=\"ltr\">Ein Styleguide, auf Papier oder als PDF, ist n\u00fctzlich, um Regeln festzuhalten, verhindert diese Situationen aber nicht. Sobald jemand selbst in Canva oder Word arbeitet, kann es zu Abweichungen kommen. Nicht aus Nachl\u00e4ssigkeit, sondern weil die richtigen Dateien, Farben oder Vorlagen nicht direkt griffbereit sind.<\/p>\n<p dir=\"ltr\">Und solange Mitarbeitende f\u00fcr jede Frage, Anpassung oder Bestellung beim Marketing anklopfen m\u00fcssen, kostet die Markenpflege viel Zeit. Sie brauchen daher nicht nur Regeln auf Papier, sondern Regeln, die direkt in den Prozess eingebaut sind, in dem Mitarbeitende Materialien erstellen und bestellen.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#ffffff&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;3%&#8220; bottom_padding=&#8220;2%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; row_position_desktop=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; row_name=&#8220;Save Time&#8220; advanced_gradient_angle=&#8220;0&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_color=&#8220;#3095b4&#8243; shape_divider_position=&#8220;top&#8220; shape_divider_height=&#8220;85%&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;straight_section&#8220; gradient_type=&#8220;default&#8220;][vc_column column_padding=&#8220;padding-3-percent&#8220; column_padding_tablet=&#8220;no-extra-padding&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;right&#8220; flex_gap_desktop=&#8220;10px&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; flex_gap_desktop=&#8220;10px&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][vc_custom_heading text=&#8220;Was Ihnen die Kontrolle zur\u00fcckgibt&#8220; font_container=&#8220;tag:h3|font_size:38px|text_align:left|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1787149012708{margin-bottom: 30px !important;}&#8220;][vc_column_text css=&#8220;&#8220; text_direction=&#8220;default&#8220;]\n<p dir=\"ltr\">Ein gemeinsamer Ordner f\u00fcr Ihr Corporate Design l\u00f6st das nicht. Kolleg:innen k\u00f6nnen darin weiterhin alles bearbeiten, auch das Logo, die Farben und das Layout, die eigentlich fest bleiben sollten.<\/p>\n<p dir=\"ltr\">Was Sie brauchen, ist eine zentrale Umgebung, in der Markenelemente feststehen und Kolleg:innen nur anpassen k\u00f6nnen, was sie d\u00fcrfen. Gleichzeitig finden sie dort die richtigen Materialien und k\u00f6nnen diese selbst personalisieren und bestellen.<\/p>\n<p dir=\"ltr\">So behalten Sie die Kontrolle \u00fcber Ihre Marke und den Prozess, ohne dass jede Anfrage beim Marketing landet. Und w\u00e4chst Ihre Organisation? 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column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/5&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220;][image_with_animation image_url=&#8220;51241&#8243; image_size=&#8220;full&#8220; max_width=&#8220;150%&#8220; max_width_mobile=&#8220;default&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; animation_easing=&#8220;default&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;zoom-crop&#8220; alignment=&#8220;right&#8220; img_link_large=&#8220;yes&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;padding-4-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;left&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; advanced_gradient_angle=&#8220;0&#8243; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;3\/5&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; gradient_type=&#8220;default&#8220; column_padding_type=&#8220;default&#8220; content_layout=&#8220;default&#8220;][vc_custom_heading text=&#8220;Das Brandportal f\u00fcr konsistente Markenkommunikation&#8220; font_container=&#8220;tag:h3|font_size:38px|text_align:left|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1787149030844{margin-bottom: 30px !important;}&#8220;][vc_column_text css=&#8220;&#8220; text_direction=&#8220;default&#8220;]\n<p dir=\"ltr\">Im <a href=\"https:\/\/prindustry.com\/de\/brand-portal-software\/\" target=\"_blank\" rel=\"noopener\">Brandportal<\/a> richtet das Marketing oder die Zentrale Vorlagen zentral ein. Pro Produkt legen Sie feste Markenelemente fest, etwa Logo, Farben und Layout. Nur die Teile, die variieren d\u00fcrfen, wie Text, ein Bild oder ein Datum, bleiben bearbeitbar.<\/p>\n<p dir=\"ltr\">Mitarbeitende finden die passenden Produkte und Vorlagen anschlie\u00dfend in ihrem eigenen Portal, abgestimmt auf ihr Team, ihren Standort oder ihre Marke. Sie k\u00f6nnen Materialien selbst anpassen, ohne die vorgegebenen Markenrichtlinien zu verlassen.<\/p>\n<p dir=\"ltr\">Je nach Rolle und Berechtigung k\u00f6nnen Nutzer die Datei herunterladen, ver\u00f6ffentlichen oder direkt als Druckauftrag bestellen. Die Bestellung geht anschlie\u00dfend automatisch an die richtige Druckerei. So arbeiten Mitarbeitende selbstst\u00e4ndig, w\u00e4hrend das Marketing zentral die Kontrolle \u00fcber Marke und Prozess beh\u00e4lt.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#ffffff&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;2%&#8220; bottom_padding=&#8220;2%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; row_position_desktop=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; row_name=&#8220;Save Time&#8220; 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content_layout=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][vc_custom_heading text=&#8220;So funktioniert es f\u00fcr Ihre Mitarbeitenden&#8220; font_container=&#8220;tag:h3|font_size:38px|text_align:left|color:%23172e4b&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;.vc_custom_1787149116589{margin-bottom: 30px !important;}&#8220;][vc_column_text css=&#8220;&#8220; text_direction=&#8220;default&#8220;]\n<p dir=\"ltr\">F\u00fcr Mitarbeitende bleibt es einfach. Sie sehen nur, was f\u00fcr sie relevant ist, und erledigen vieles selbst:<\/p>\n<ul dir=\"ltr\">\n<li><strong>Anmelden:<\/strong> Jede:r Nutzer:in sieht nur die Produkte und Materialien, die zu Rolle, Team oder Standort passen.<\/li>\n<li><strong>Dateien finden:<\/strong> \u00dcber den <a href=\"https:\/\/prindustry.com\/de\/brand-portal-software\/dateimanagement\/\" target=\"_blank\" rel=\"noopener\">Media Manager<\/a> finden Mitarbeitende sofort die richtigen, aktuellen Logos, Bilder und weiteren Markendateien.<\/li>\n<li><strong>Personalisieren:<\/strong> Nur die freigegebenen Elemente sind ver\u00e4nderbar, etwa Text, Datum oder Bild. Corporate Design und Produktspezifikationen liegen bereits fest.<\/li>\n<li><strong>Pr\u00fcfen:<\/strong> Ein integrierter Preflight-Check pr\u00fcft die Datei automatisch, bevor sie in Produktion geht.<\/li>\n<li><strong>Freigeben:<\/strong> Wo n\u00f6tig, geht ein Entwurf oder eine Bestellung erst zur Freigabe an die zust\u00e4ndige Person.<\/li>\n<li><strong>Herunterladen oder bestellen:<\/strong> Das Ergebnis l\u00e4sst sich f\u00fcr die digitale Nutzung herunterladen oder direkt als Druckauftrag bestellen.<\/li>\n<li><strong>Innerhalb des Budgets bestellen:<\/strong> Optional legen Sie pro Nutzer, Team oder Standort ein eigenes <a href=\"https:\/\/prindustry.com\/de\/brand-portal-software\/budgetmanagement\/\" target=\"_blank\" rel=\"noopener\">Budget<\/a> fest.<\/li>\n<li><strong>Druckproduktion:<\/strong> Bestellungen gehen direkt an den richtigen internen oder externen Lieferanten.<\/li>\n<li><strong>Bestellhistorie:<\/strong> Bestellungen, Rechnungen und Nachbestellungen bleiben \u00fcbersichtlich im Portal auffindbar.<\/li>\n<\/ul>\n<p dir=\"ltr\">So arbeiten Mitarbeitende selbstst\u00e4ndig, w\u00e4hrend das Marketing die Kontrolle \u00fcber Corporate Design, Prozess und Ausgaben beh\u00e4lt.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; 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width=&#8220;3\/5&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; content_layout=&#8220;default&#8220; gradient_type=&#8220;default&#8220;][nectar_single_testimonial testimonial_style=&#8220;small_modern&#8220; color=&#8220;Default&#8220; quote=&#8220;&#8222;Wir nutzen das Brandportal als Bestellportal f\u00fcr unsere gesamten Drucksachen, mit Markenvorlagen pro Produkt und Marke. So herrscht immer Konsistenz. Die Vorlagen sind ideal, damit Mitarbeitende selbst Anpassungen vornehmen k\u00f6nnen, ohne dass die Markenidentit\u00e4t verloren geht.&#8222;&#8220; name=&#8220;Marco Kuipers&#8220; subtitle=&#8220;GGZ Friesland&#8220;][nectar_single_testimonial testimonial_style=&#8220;small_modern&#8220; color=&#8220;Default&#8220; quote=&#8220;&#8222;Die Vorlagen sind bereits mit unseren festen Markenelementen eingerichtet. So stimmt die Logogr\u00f6\u00dfe immer, und neue Texte werden automatisch an der richtigen Stelle eingef\u00fcgt.&#8222;&#8220; name=&#8220;Peter Smit&#8220; subtitle=&#8220;Stadt Den Haag&#8220;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;center&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; 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