Customer story Xieoe

By 20 May 2020Blog, Partners

In conversation with Tom van Liempd

Printed corona safety products: Almost every print company offers this, but few make a profit from this. Tom van Liempd of Xieoe is the exception. The corona orders, now mainly through the webshop, come in many at the time. Perhaps more than usual. “That is probably because we responded to the situation early on and because we can produce everything ourselves, through our affiliation with the TVE Group.” Tom talks about the developments.

Tom van Liempd - XieoeTom started his graphic career in 2002. In 2007 he started working independently as a printing intermediary. “That means as much as buying and selling printed matter. You are the link between the customer and the printing company. That happens a lot now, but at the time it was still difficult to work like as a intermediary.” This led to the decision to produce the orders themselves. “Xieoe is now a total supplier with sign and printed matter. We make small and urgent orders ourselves and we purchase the large offset batches.”

See you, Xieoe!

Tom got the idea for the name Xieoe when he was driving on the highway and saw a similar cry on a billboard. “Xieoe is” I see you “in Brabant (A Dutch province where the expression is used). This is in line with the character of us as a communication partner. Our customers must be well seen! We visualize their communication.”

Collectively with communication specialists

Xieoe has been part of the TVE Group since 2015. The TVE Group consists of a collective of nine affiliated companies that work closely together and use each other’s expertise in indoor and outdoor visual communication. “Such as interior decoration, stand construction, in-store advertising or large format. We took care of the printing for this group for some time before we joined. Joining forces means that we work far beyond our regional borders. TVE works nationally and European and for major brands. It has the additional advantage that the group’s account managers are now actively selling our printed matter.”

Corona printing well found online

In the current corona crisis, this spread of activities means that Tom still has plenty to do. “We mainly work for SMEs. With Xieoe we have a regular clientele in the catering, events and artist world. That is of course currently on hold. Instead, we got a lot of other work because of the corona safety materials we were able to sell early on. We invent and produce everything within the TVE Group.” The function of the Xieoe webshop has changed with this corona printing. “I mainly used the webshop as a reference work for customers. We mainly use it ourselves for the backend to process orders. I am very happy with the far-reaching developments of this backend by software developer Prindustry. I see it less as a webshop and more and more as an extensive web2print platform with a frontend.” However, it is precisely this frontend that is now being used equally well. “Normally orders usually arrive by email and we want to make a contact moment for everything. However, the corona printing is well found and ordered online.”

Tom van Liempd - XieoeLong-term brainstorming

Tom also mainly promotes corona printing online. “This works best with social media and mailings during this period. We have now started again with an action around printed mouth masks and that also works very well. In our case it concerns fabric mouth masks that are washable and of course printable. The first orders came in quickly. This is how we invent new products every time. Also for the longer term. Because many corona products are temporary. We have been very busy with cough screens, floor stickers and partition screens for hairdressing salons, but at some point everyone is provided. We are part of an innovation team at TVE so that we can brainstorm together about the next steps.” One small step is already known: placing a counter in your own office. Laughing, Tom concludes: “We haven’t got around to this yet. Customers can pick up their printed matter safely, but we also hope to receive more and more customers at the office with this counter.”

Xieoe.com is a WhiteLabelShop from Prindustry. In this online print shop you can add your own products as well as the products of other print suppliers. The webshop is white label, so you sell everything under your own name, with prices that you determine. It is a fully automated solution for print ordering, order forwarding and invoicing.