As a healthcare institution, you want to present yourself as a consistent and reliable brand. Every communication from all the different departments and locations must be in the same corporate identity. You achieve an optimal brand experience when you translate the chosen corporate identity correctly to the (physical) communication carriers. Whether it’s the brochures, billboards, business cards, corporate clothing, flags or social media banners.
However, creating and maintaining a consistent brand experience is no easy task. This is because you run into one of the following issues…
- There is no central system where your employees can conveniently find, (re)use and order all communication materials.
- You have several departments/locations that all customize or order communication materials in their own way.
- You need to continually hire a designer to customize communications materials. Even for minor adjustments. This costs extra time and money, but when your employees do it themselves, errors can appear in the designs.
- Ordering print products is a difficult task. There are numerous product options, production techniques and manufacturers available to choose from.