A consistent brand presence with all
communication from one ordering system

Content inspiration paper
for healthcare institutions:

  • The situation: a consistent brand identity is complex
  • The solution: one digital procurement and design system
  • Features: possibilities of the brand portal
  • Customer cases: inspiration with various brand portal solutions
  • Prindustry: a connecting software partner
Whitepaper Brandportal voor de zorgsector
Klantaccount webshop

The situation

As a healthcare institution, you want to present yourself as a consistent and reliable brand. Every communication from all the different departments and locations must be in the same corporate identity. You achieve an optimal brand experience when you translate the chosen corporate identity correctly to the (physical) communication carriers. Whether it’s the brochures, billboards, business cards, corporate clothing, flags or social media banners.

However, creating and maintaining a consistent brand experience is no easy task. This is because you run into one of the following issues…

  • There is no central system where your employees can conveniently find, (re)use and order all communication materials.
  • You have several departments/locations that all customize or order communication materials in their own way.
  • You need to continually hire a designer to customize communications materials. Even for minor adjustments. This costs extra time and money, but when your employees do it themselves, errors can appear in the designs.
  • Ordering print products is a difficult task. There are numerous product options, production techniques and manufacturers available to choose from.
Ordering process brand portal

The solution

For a healthcare institution with several locations, it is convenient to unite all activities for the communication materials in one online system. One ordering and creation platform for all locations. A platform with personal accounts for employees, but all with the same tools and settings for procurement and corporate identity. This is a brand portal with which you respond to needs for convenience and digitalization. All employees can make local adjustments to the communication materials within corporate identity templates. The workflow for ordering is completely automated. This saves everyone a lot of time and at the same time ensures an error-free communication process. A brand portal offers the most modern automations and system integrations.