As a hospitality entrepreneur, you want to use the same visual communication materials for all your establishments. Every marketing expression should be in the same corporate identity. Whether it’s your menus, brochures, corporate clothing, business cards or online campaigns. As an owner, you want a consistent brand appearance and an efficient procurement process for all communications. This means accurately coordinating the process of ordering, designing or customizing all brand communications.
In doing so, however, you run into one of the following issues….
- There is no central system where your employees can conveniently find, (re)use and order all communication materials.
- You have several locations who all customize or order the communication materials in their own way.
- You constantly have to call in a designer to adjust your communications. Even for small adjustments. This costs extra time and money, but when your employees do it themselves there can be errors in the designs.
- Ordering the printing materials is a difficult task. There are numerous product options and manufacturers available to choose from.