All marketing materials for all your
locations from one ordering system

Content inspiration paper
for the hospitality industry:

  • The situation: various locations with the same branding
  • The solution: one digital procurement and formatting system
  • Features: possibilities of the brand portal
  • Customer cases: brand portal solutions
  • Prindustry: a connecting software partner
Whitepaper brandportal horeca
Klantaccount webshop

The situation

As a hospitality entrepreneur, you want to use the same visual communication materials for all your establishments. Every marketing expression should be in the same corporate identity. Whether it’s your menus, brochures, corporate clothing, business cards or online campaigns.  As an owner, you want a consistent brand appearance and an efficient procurement process for all communications. This means accurately coordinating the process of ordering, designing or customizing all brand communications.

In doing so, however, you run into one of the following issues….

  • There is no central system where your employees can conveniently find, (re)use and order all communication materials.
  • You have several locations who all customize or order the communication materials in their own way.
  • You constantly have to call in a designer to adjust your communications. Even for small adjustments. This costs extra time and money, but when your employees do it themselves there can be errors in the designs.
  • Ordering the printing materials is a difficult task. There are numerous product options and manufacturers available to choose from.
Ordering process brand portal

The solution

For a hospitality company with several locations, it is convenient to unite all activities for the communication materials in one online system. One ordering and creation platform for all locations. A platform with personal accounts for employees, but all with the same tools and settings for procurement and corporate identity. This is a brand portal with which you respond to needs for convenience and digitalization. All employees can make local adjustments to the communication materials within corporate identity templates. The workflow for ordering is completely automated. This saves everyone a lot of time and at the same time ensures an error-free communication process. A brand portal offers the most modern automations and system integrations.