Whitepaper about organizing communication for all your locations in one system

Content inspiration paper
for retailers:

  • The situation: retailer with multiple locations, but with the same communication
  • The solution: one digital system
  • Features: possibilities of the brand portal
  • Customer cases: brand portal solutions
  • Prindustry: a connecting software partner
Whitepaper brandportals
Klantaccount webshop

The situation

As a retailer with multiple locations or stores, you want to use the same communication everywhere. Every marketing expression must be in the same corporate identity. Whether it concerns your POS material, posters, company clothing, price cards or online campaigns. It is about getting the communication message to the right target group at the right time and according to the right brand style. This means that the process of producing, ordering and customizing all brand communications must be closely coordinated.

BUT you encounter one of the following issues…

  • There is no central system in which the various location managers/employees can find, reuse and order all communication quickly and conveniently.
  • You must continuously ask a designer to adjust communication expressions. Even with minor adjustments. This costs extra time and money, but if you do it yourself you can make mistakes in the designs.
  • Ordering the printed communication products is a difficult task. There are numerous product options and manufacturers available to choose from.
Ordering process brand portal

The solution: one digital system

For a retailer with multiple locations, it is useful to unite all activities related to communication materials in one online system. One ordering and creation platform for all locations. A platform with personal accounts for all employees, but all with the same tools and settings for procurement and corporate identity design. It is a brand portal that responds to the needs of convenience and digitization. All employees can make adjustments to the communication materials from their own location in corporate identity templates.

The ordering workflow is completely automated. This saves all parties a lot of time and at the same time ensures an error-free communication process. A brand portal offers the most modern automations and system integrations.