As a retailer with multiple locations or stores, you want to use the same communication everywhere. Every marketing expression must be in the same corporate identity. Whether it concerns your POS material, posters, company clothing, price cards or online campaigns. It is about getting the communication message to the right target group at the right time and according to the right brand style. This means that the process of producing, ordering and customizing all brand communications must be closely coordinated.
BUT you encounter one of the following issues…
- There is no central system in which the various location managers/employees can find, reuse and order all communication quickly and conveniently.
- You must continuously ask a designer to adjust communication expressions. Even with minor adjustments. This costs extra time and money, but if you do it yourself you can make mistakes in the designs.
- Ordering the printed communication products is a difficult task. There are numerous product options and manufacturers available to choose from.