Franchisees use the recognizable trademark of the franchisor as independent business owners. Supermarket chains or fast-food restaurants such as McDonalds are examples of businesses that adapt a franchise concept. The franchisees are obliged to set up their own local business in accordance with the guidelines and corporate identity of the franchisor. Every marketing expression must be in the same corporate identity as the brand. Whether it concerns business cards, brochures, flyers, annual reports, social media banners or corporate clothing.
With presenting a unified branding, however, you run into one of the following issues…
- There is no central system where you can find, reuse and order all communication quickly and conveniently.
- You must continuously ask a designer to adjust local changes on the marketing materials. Even with minor adjustments. This costs extra time and money, but if the business owner does it himself, he can make mistakes in the branding.
- Ordering the printed communication products is a difficult task. There are numerous product options and manufacturers available to choose from.