The situation: a strong brand with corporate identity communication
As a construction company you want to come across as a strong brand. You achieve such an optimal brand experience when you translate your chosen corporate identity correctly to all communication media. Every communication from all the different locations must be in the same corporate identity. Whether it’s the brochures, wall signs, business cards, corporate clothing, flags or social media banners. This means that the process of ordering, making adjustments and producing all brand communications must be carefully coordinated.
Creating and ordering corporate identity communications is not easy. You run into one of the following issues….
- There is no central system where your employees can conveniently find, (re)use and order all communication materials.
- You have several locations who all customize or order communication materials in their own way.
- You constantly have to call in a designer to adjust communication materials. Even for small adjustments. This costs extra time and money, but when your employees do it themselves there can be errors in the designs.
- Ordering printed materials is a difficult task. There are countless product options, production techniques and manufacturers available to choose from.