Corporate identity communication for all locations
from one ordering and design system

Content inspiration paper
for the construction industry:

  • The situation: a strong brand with corporate identity communication
  • The solution: one digital ordering and formatting system
  • Features: possibilities of the brand portal
  • Customer cases: inspiration with various brand portal solutions
  • Prindustry: a connecting software partner
Whitepaper Brandportal voor de bouw
Klantaccount webshop

The situation: a strong brand with corporate identity communication

As a construction company you want to come across as a strong brand. You achieve such an optimal brand experience when you translate your chosen corporate identity correctly to all communication media. Every communication from all the different locations must be in the same corporate identity. Whether it’s the brochures, wall signs, business cards, corporate clothing, flags or social media banners. This means that the process of ordering, making adjustments and producing all brand communications must be carefully coordinated.

Creating and ordering corporate identity communications is not easy. You run into one of the following issues….

  • There is no central system where your employees can conveniently find, (re)use and order all communication materials.
  • You have several locations who all customize or order communication materials in their own way.
  • You constantly have to call in a designer to adjust communication materials. Even for small adjustments. This costs extra time and money, but when your employees do it themselves there can be errors in the designs.
  • Ordering printed materials is a difficult task. There are countless product options, production techniques and manufacturers available to choose from.
Ordering process brand portal

The solution: one digital ordering and formatting system

For a construction company with several locations, it is convenient to unite all activities around the communication materials in one online system. One ordering and creation platform for all locations. A platform with personal accounts for employees, but all with the same tools and settings for procurement and corporate identity. This is a brand portal with which you respond to needs for convenience and digitalization. All employees can make local adjustments to the communication materials within corporate identity templates. The workflow for ordering is completely automated. This saves everyone a lot of time and at the same time ensures an error-free communication process. A brand portal offers the most modern automations and system integrations.