All communication for all locations from
one order and design portal

Content inspiration paper
for the automotive:

  • The situation: automotive company with multiple locations with the same communication
  • The solution: one digital ordering and design portal
  • Features: possibilities of the brand portal
  • Customer cases: brand portal solutions
  • Prindustry: a connecting software partner
WHITEPAPER BRANDPORTAL AUTOMOTIVE BRANCHE
Klantaccount webshop

The situation

As an automotive company with multiple locations or showrooms, you want to use the same communication everywhere. Every marketing expression must be in the same corporate identity. Whether it concerns your in-store marketing, brochures, company clothing, price cards or online campaigns. This means that the process of producing, ordering and customizing all brand communications must be thoroughly coordinated.

However, you will encounter one of the following issues…

  • There is no central system where your employees can conveniently find, (re)use and order all communication.
  • You have different locations that present or order the communication in their own way.
  • You must continuously deploy a designer to adapt communication expressions. Even with minor adjustments. This costs extra time and money, but if you do it yourself you can make mistakes in the designs.
  • Ordering the printed communication products is a difficult task. There are numerous product options and manufacturers available to choose from.
Ordering process brand portal

The solution

For a brand owner with multiple locations, it is useful to unite all activities related to the communication materials in one online system. One ordering and creation platform for all locations. A platform with personal accounts for all employees, but all with the same options and settings for procurement and corporate identity design. It is a brand portal that allows you to respond to the needs of convenience and digitization. All employees can make adjustments to the communication materials in corporate identity templates from their own location. The ordering workflow is completely automated. This saves all parties a lot of time and at the same time ensures an error-free communication process. A brand portal offers the most modern automations and system integrations.