A consistent brand image
As a healthcare institution, you want to present yourself as a consistent and reliable brand. Every communication from all the different departments and locations must be in the same corporate identity. You achieve an optimal brand experience when you translate the chosen corporate identity correctly to the (physical) communication carriers. Whether it’s the brochures, billboards, business cards, corporate clothing, flags or social media banners.
However, maintaining a consistent brand experience is no simple undertaking…
- You do not have a central system where your employees can find, (re)use and order all communication materials.
- You have different departments/locations that all customize or order communication materials in their own way.
- You constantly have to hire a designer for all kinds of small adjustments to the designs.
- Ordering print materials is a hassle with all the product options.