In this white paper everything about how you as a retailer can achieve consistent brand management across all locations and organize all communications as quickly and effectively as possible.
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As a retailer with multiple locations or stores, you want to use the same communication everywhere. Every marketing expression must be in the same corporate identity. Whether it concerns your POS material, posters, company clothing, price cards or online campaigns. It is about getting the communication message to the right target group at the right time and according to the right brand style. This means that the process of producing, ordering and customizing all brand communications must be closely coordinated.
BUT you encounter one of the following issues…
For a retailer with multiple locations, it is useful to unite all activities related to communication materials in one online system. One ordering and creation platform for all locations. A platform with personal accounts for all employees, but all with the same tools and settings for procurement and corporate identity design. This is a Brand Portal, that responds to the needs of convenience and digitization. All employees can make adjustments to the communication materials from their own location in corporate identity templates.
The ordering workflow is completely automated. This saves all parties a lot of time and at the same time ensures an error-free communication process. A Brand Portal offers the most modern automations and system integrations.
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