Keep your communication process consistent
As a retailer with multiple locations or stores, you want to use the same communication everywhere. Every marketing expression must be in the same corporate identity. Whether it concerns your POS material, posters, company clothing, price cards or online campaigns.
It is about getting the communication message to the right target group at the right time and according to the right brand style. This means that the process of producing, ordering and customizing all brand communications must be closely coordinated.
But this is easier said than done. You may be missing automations, a central system or convenience for employees to adjust small items themselves.