Presenting a uniform brand image for all franchisees

Content inspiration paper
for franchisees:

  • The situation: several local franchise companies with the same corporate branding
  • The solution: one digital procurement and design system
  • Features: possibilities of the brand portal
  • Customer cases: various applications of brand portal solutions
  • Prindustry: a connecting software partner
Whitepaper brandportals
Klantaccount webshop

The situation

Franchisees use the recognizable trademark of the franchisor as independent business owners. Supermarket chains or fast-food restaurants such as McDonalds are examples of businesses that adapt a franchise concept. The franchisees are obliged to set up their own local business in accordance with the guidelines and corporate identity of the franchisor. Every marketing expression must be in the same corporate identity as the brand. Whether it concerns business cards, brochures, flyers, annual reports, social media banners or corporate clothing.

With presenting a unified branding, however, you run into one of the following issues…

  • There is no central system where you can find, reuse and order all communication quickly and conveniently.
  • You must continuously ask a designer to adjust local changes on the marketing materials. Even with minor adjustments. This costs extra time and money, but if the business owner does it himself, he can make mistakes in the branding.
  • Ordering the printed communication products is a difficult task. There are numerous product options and manufacturers available to choose from.
Your Brand Magazine

The solution: one digital procurement and design system

For a franchise organization, it is convenient to unite all activities related to communication materials in one online system. One ordering and creation platform for all locations. A platform with personal accounts for all franchisees with the same branding settings. It is a brand portal that responds to the needs of convenience and digitization. All franchisees can make local adjustments to the communication materials themselves, but always within the branding of the franchisor through design templates that have corporate identity specifications that cannot be changed. The workflow for ordering the products is completely automated. This saves all parties a lot of time and at the same time ensures an error-free communication process. A brand portal offers the most modern automations and system integrations.